📌 Core Information
🔹 Job Title: Director of Marketing and Communications
🔹 Company: DCC
🔹 Location: Co. Dublin, IE
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Flogas Ireland
- Managing and evolving the Flogas brand
- Collaborating with leadership teams to drive market growth
- Leading a team of marketing professionals and managing external agencies
- Analyzing marketing performance metrics and assessing return on investment
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the energy industry.
📋 Key Responsibilities
✅ Define and develop a marketing strategy for Flogas Ireland, aligning with the growth strategy and considering the needs of all business channels
✅ Identify opportunities to drive brand awareness and secure customer retention
✅ Develop coherent brand, PR, advertising, and sponsorship strategies for the business
✅ Manage relationships with corporate partners, brand ambassadors, and third-party organizations
✅ Develop and implement a digital strategy for the business, including web presence, digital apps, and social media management
✅ Select, manage, and review third-party agency relationships and lead creative, digital, web, print production, and media agencies
✅ Work closely with product marketing and sales teams to create powerful and impactful marketing and advertising campaigns
✅ Analyze key marketing performance metrics, provide market research, forecasts, competitor analyses, campaign results, and consumer trends
✅ Manage the annual Flogas Energy marketing budget, ensuring adherence to agreed budgets and assessing the return on investment of marketing campaigns
✅ Lead the marketing team, including objective setting, team development, performance management, wellbeing, and engagement
✅ Collaborate with the MD of Flogas LPG on all marketing strategies and implementation for the LPG business
ASSUMPTION: This role involves a high level of strategic planning, team leadership, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 10 years of experience in marketing, with at least 5 years at a senior leadership level
Required Skills:
- Proven track record of delivering impactful marketing and communication strategies
- Strong strategic focus with a clear understanding of change management
- Established record of accomplishment of fiscal management, including budgeting, forecasting, KPIs, and SLAs in a marketing and communication environment
- Ability to interpret multiple data points and complex situations to develop suitable communication and marketing strategies and make recommendations
Preferred Skills:
- Experience in the energy industry
- Fluency in Irish or another language relevant to the Irish market
ASSUMPTION: Candidates should have a strong background in marketing strategy, team leadership, and data-driven decision making.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per annum (based on experience and industry standards for senior marketing roles in Dublin)
Benefits:
- Competitive salary
- Defined contribution pension scheme
- Health insurance
- Staff discounts
- Hybrid work options (role dependant)
- Health and wellbeing supports
- Learning and development opportunities
- Career advancement opportunities
Working Hours: Full-time (39 hours per week)
ASSUMPTION: The salary range is based on industry standards for senior marketing roles in Dublin. The benefits package is competitive and comprehensive.
📌 Applicant Insights
🔍 Company Context
Industry: Energy
Company Size: 1,001-5,000 employees
Founded: 1829 (as DCC PLC)
Company Description:
- DCC is a leading international sales, marketing, and support services group
- Operates in three transformative sectors: energy, healthcare, and technology
- Acquires, improves, and grows diverse businesses in 22 countries across four continents
- Empowers employees to create long-term value for shareholders, customers, society, and the planet
Company Specialties:
- Energy: Retail and business energy services, natural gas, and LPG
- Healthcare: Pharmaceuticals, medical devices, and healthcare services
- Technology: Software, IT services, and cybersecurity
Company Website: http://www.dccvital.com
ASSUMPTION: DCC is a large, multinational corporation with a diverse range of business units. This role is within the energy sector, focusing on marketing and communications for Flogas Ireland.
📊 Role Analysis
Career Level: Senior leadership
Reporting Structure: Reports directly to the Managing Director of Flogas Energy and is part of the Flogas Energy Leadership Team
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to grow into a more senior role within the marketing function or take on additional responsibilities within the Flogas Energy business
- Opportunities to work on high-impact projects and drive significant business growth
- Possibility to gain experience in a large, multinational corporation and learn from experienced leaders in the energy industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and develop their career within a large, multinational organization.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): South County Business Park, Leopardstown, Dublin 18, Dublin D18, IE
Geographic Context:
- Dublin is the capital and largest city in Ireland, with a population of over 1.3 million
- The South Dublin area is a major business hub, home to many multinational corporations and technology companies
- The office is located in Leopardstown, a suburb of South Dublin, with easy access to public transportation and major road networks
Work Schedule: Full-time (39 hours per week), with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The location in South Dublin provides easy access to amenities, public transportation, and major road networks.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
- Background and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision making and analytical skills
- Industry-specific knowledge and understanding of the energy market
- Cultural fit and alignment with DCC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research DCC and Flogas Ireland to demonstrate your understanding of the company and its business
- Be prepared to discuss your approach to marketing strategy, brand management, and data analysis
ATS Keywords: Marketing strategy, brand management, digital strategy, relationship management, budget management, data analysis, team leadership, communication skills, energy industry, hybrid work, remote work, Dublin
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and industry-specific knowledge. Tailoring your application and preparing for behavioral interview questions will be crucial for success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, social media management tools, SEO and analytics tools, project management software, and design and creative tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Accountability
- Collaboration
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with DCC's core values, particularly in the context of this role?
- How do you approach working in a hybrid environment, balancing on-site collaboration and remote work?
- How do you ensure that your work style meshes well with the dynamic and data-driven nature of this role?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with DCC's values and work style, as well as adaptability and resilience in a hybrid work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic planning with day-to-day tactical tasks
- Adapting to a large, multinational corporation's structure and processes
- Working in a hybrid environment, balancing on-site collaboration and remote work
- Keeping up with industry trends and technological advancements in marketing and communications
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in a large energy company or a marketing agency working with energy clients
- However, this role offers the opportunity to work within a multinational corporation and gain exposure to a diverse range of business units and industries
- The energy industry-specific context and the focus on marketing and communications for Flogas Ireland set this role apart from similar positions in other industries
ASSUMPTION: While this role shares similarities with other senior marketing roles, its unique context within the energy industry and DCC's multinational structure make it a distinct opportunity.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy for Flogas Ireland, including brand evolution, digital presence, and customer retention initiatives
- Managing a successful rebranding project for Flogas Ireland, ensuring consistent messaging and visual identity across all touchpoints
- Launching a new product or service campaign, coordinating with cross-functional teams to ensure seamless execution and maximum impact
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and project management skills required for this role, as well as the need to balance long-term planning with tactical execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and communications strategy for Flogas Ireland and DCC?
- What are the most significant challenges facing the marketing and communications function for Flogas Ireland, and how can this role address them?
- How does DCC support the professional development and growth of its marketing and communications employees?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's marketing and communications strategy, and the opportunities for professional growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research DCC and Flogas Ireland to demonstrate your understanding of the company and its business
- Be prepared to discuss your approach to marketing strategy, brand management, and data analysis
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
