Director of Marketing & Communications

📌 Core Information

🔹 Job Title: Director of Marketing & Communications

🔹 Company: Western Missouri Medical Center

🔹 Location: Warrensburg, Missouri

🔹 Job Type: On-site, Full-time

🔹 Category: Healthcare, Marketing & Communications

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in managing internal and external communications, public relations, marketing, and brand strategy for WMMC.
• Enhancing hospital visibility, engagement, and reputation through cohesive messaging and marketing campaigns.
• Supporting WMMC Foundation's philanthropic initiatives and community relations.
• Overseeing the hospital's Volunteer Program and directly supervising the Volunteer Services Supervisor.
• Driving patient, employee, and provider trust through innovative, data-driven digital campaigns.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing and communications to effectively manage multiple aspects of the position.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans to promote hospital services, programs, and initiatives.

✅ Maintain and evolve the WMMC brand across all channels, ensuring consistency and alignment with organizational values.

✅ Oversee advertising campaigns, patient outreach strategies, and service line promotions in coordination with internal stakeholders.

✅ Manage website content, digital advertising, and SEO strategies to enhance online visibility and user experience.

✅ Lead external communication efforts, including press releases, media relations, community announcements, and crisis communications.

✅ Coordinate internal communications to ensure timely and effective messaging to employees and providers.

✅ Serve as the liaison with media outlets and represent the organization in interviews and public statements as needed.

✅ Produce and manage content for newsletters, publications, and social media channels.

✅ Partner with the WMMC Foundation to support marketing and communications for fundraising events, campaigns, and donor engagement.

✅ Assist in developing promotional materials, event branding, and storytelling that communicates the impact of philanthropy.

✅ Ensure brand and message alignment between WMMC and the Foundation in all public-facing materials.

✅ Lead and mentor a team of marketing professionals, providing direction, support, and professional development.

✅ Manage marketing and communications budgets, timelines, and vendor relationships.

✅ Track key performance indicators to evaluate the effectiveness of marketing campaigns and adjust strategies accordingly.

✅ Collaborate with senior leadership and department heads to identify marketing opportunities and support organizational priorities.

✅ Maintain regular and predictable attendance and perform other essential duties as assigned.

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various responsibilities and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

Experience: 5+ years of progressive experience in marketing and communications, including leadership experience.

Required Skills:

• Strong strategic thinking, writing, and project management skills.
• Experience with digital marketing, social media management, and branding.
• Excellent interpersonal and communication skills.
• Ability to work under pressure with high accuracy and meet inflexible deadlines.
• Frequent use of manual/bi-manual dexterity, near vision, speech, and hearing.
• Frequent standing, walking, sitting, and utilization of eye/hand coordination and color definition.
• Occasional reaching above shoulder, regularly required to lift and/or carry up to 40 lbs.
• Occasional walking on uneven surfaces.
• Ability to travel 0-10% of the time, including flying and driving rental cars.
• Ability to transport own suitcases and portable computer estimated at 25 pounds.

Preferred Skills:

• Master’s degree in a related field.
• Experience in healthcare, nonprofit, or foundation communications.
• Familiarity with design software (e.g., Adobe Creative Suite, Canva, etc.) and marketing tools (e.g., Mailchimp, Google Analytics, Wordpress).
• Knowledge of fundraising and donor communications best practices.

ASSUMPTION: Candidates with a strong background in marketing and communications, preferably in healthcare or nonprofit settings, will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (Based on industry standards for a Director of Marketing & Communications in Missouri)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Western Missouri Medical Center (WMMC) is a not-for-profit acute care facility located in Warrensburg, Missouri. It offers comprehensive health care services to residents of Johnson County and west central Missouri.

Company Size: WMMC has 501-1,000 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: WMMC was founded in 1963 and has since grown to become a progressive medical center that meets the evolving needs of the greater community.

Company Description:

• WMMC is a fully-accredited acute care facility that collaborates with its medical staff and integrates advanced technology to provide high-quality care.
• The hospital is committed to growing as a progressive medical center that meets the evolving needs of the greater community.
• WMMC offers a wide range of health care services, including inpatient and outpatient care, emergency services, surgical services, and diagnostic imaging.

Company Specialties:

• Acute care services
• Emergency care
• Surgical services
• Diagnostic imaging
• Inpatient and outpatient care

Company Website: http://www.wmmc.com/

ASSUMPTION: WMMC's not-for-profit status and commitment to community health make it an attractive employer for candidates seeking to make a positive impact in their local community.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and leadership in marketing and communications.

Reporting Structure: The Director of Marketing & Communications reports directly to the Chief Executive Officer (CEO) and works closely with senior leadership, department heads, and the WMMC Foundation.

Work Arrangement: This is an on-site, full-time position with the expectation of working on-site at the hospital's location in Warrensburg, Missouri. Occasional travel may be required.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for professional development and growth within the marketing and communications field.
• Candidates may have the opportunity to mentor junior team members and develop their leadership skills.
• With experience and strong performance, candidates may be considered for future leadership roles within the organization.

ASSUMPTION: This role provides a unique opportunity for candidates to apply their marketing and communications expertise in a healthcare setting, with the potential for significant impact on the organization's reputation and growth.

🌍 Location & Work Environment

Office Type: The primary office is located at the Western Missouri Medical Center in Warrensburg, Missouri.

Office Location(s): 403 Burkarth Rd, Warrensburg, Missouri 64093, US

Geographic Context:

• Warrensburg is a city in Johnson County, Missouri, with a population of approximately 20,000 residents.
• The city is located about 50 miles southeast of Kansas City and offers a mix of small-town charm and urban amenities.
• The area is known for its natural beauty, with numerous parks, lakes, and recreational opportunities nearby.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to support marketing campaigns, events, or crisis communications.

ASSUMPTION: Candidates should be comfortable working in a hospital environment and be prepared to adapt their work schedule as needed to support the organization's goals and priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screen with the Human Resources department
• In-person or video interview with the hiring manager and/or senior leadership team
• Final interview with the CEO
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Leadership and team management
• Crisis communication and problem-solving
• Alignment with WMMC's mission, values, and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience working in healthcare or nonprofit settings.
• Be prepared to discuss your strategic approach to marketing and communications, as well as your ability to manage multiple projects and stakeholders effectively.
• Demonstrate your understanding of WMMC's mission, values, and culture, and explain how your skills and experience make you a strong fit for the organization.

ATS Keywords: Marketing, Communications, Public Relations, Brand Strategy, Digital Marketing, Social Media Management, Project Management, Interpersonal Skills, Crisis Communications, Content Creation, Team Leadership, Budget Management, SEO Strategies, Fundraising, Donor Engagement, Volunteer Management, Healthcare Marketing, Nonprofit Communications

ASSUMPTION: WMMC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Mailchimp
• Google Analytics
• Wordpress
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Crisis communication software (e.g., OnSolve, Everbridge)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Integrity and accountability
• Collaboration and teamwork
• Continuous learning and improvement
• Respect and compassion

Work Style:

• Results-driven and proactive
• Strong communication and interpersonal skills
• Adaptable and flexible, with the ability to manage multiple projects and priorities
• Committed to maintaining confidentiality and professionalism

Self-Assessment Questions:

• Do you have a proven track record of success in marketing and communications, with a strong focus on strategic planning and execution?
• Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders and competing priorities?
• Do you have experience managing a team and providing mentorship and support to help them grow professionally?
• Are you committed to maintaining confidentiality and professionalism in all aspects of your work?

ASSUMPTION: WMMC values candidates who are passionate about their work, committed to patient-centered care, and able to thrive in a collaborative, team-oriented environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, requiring strong organizational skills and adaptability.
• Working in a fast-paced, dynamic environment with multiple stakeholders and competing priorities, requiring strong communication and interpersonal skills.
• Occasional travel, including flying and driving rental cars, which may require candidates to be comfortable with travel and willing to accommodate their schedule as needed.
• Working in a hospital environment, which may require candidates to be comfortable with medical terminology and procedures, as well as the unique demands of healthcare settings.

ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to the unique demands of working in a healthcare environment.

📈 Similar Roles Comparison

• Compared to related roles in marketing and communications, this position offers a unique opportunity to apply strategic thinking and leadership skills in a healthcare setting, with a focus on enhancing the organization's reputation and driving patient trust.
• In the healthcare industry, this role is similar to a Marketing & Communications Manager or Director, with a focus on strategic planning, execution, and leadership.
• Career paths for this role may include advancement to Vice President of Marketing & Communications or Chief Marketing Officer, as well as opportunities to transition into other senior leadership roles within the organization.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the marketing and communications field.

📝 Sample Projects

• Developing and implementing a comprehensive marketing plan to promote a new hospital service or program
• Managing a crisis communication response to a negative media story or event, ensuring accurate and timely messaging to stakeholders
• Collaborating with the WMMC Foundation to create promotional materials and event branding for a fundraising campaign, ensuring alignment with the hospital's brand and messaging

ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical skills required for this role, as well as the importance of collaboration and adaptability in managing multiple priorities and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the organization's strategic priorities for marketing and communications in the next 1-3 years, and how this role supports those priorities?
• How does the organization measure the success of marketing and communications campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you provide examples of how the organization has responded to crises or challenges in the past, and how this role would contribute to those efforts?
• How does the organization support the professional development and growth of its marketing and communications team members?
• What is the organization's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the organization's priorities, culture, and commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience, as well as any experience working in healthcare or nonprofit settings.
• Prepare for your interview by researching WMMC's mission, values, and culture, and be ready to discuss your strategic approach to marketing and communications and your ability to manage multiple projects and stakeholders effectively.
• If selected for a final interview, be prepared to present a sample marketing plan or campaign that demonstrates your strategic thinking and leadership skills.
• Follow up with the hiring manager or Human Resources department within one week of your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.