Director of Marketing- Demand Generation

📌 Core Information

🔹 Job Title: Director of Marketing - Demand Generation

🔹 Company: Jacuzzi Group

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a high-performing marketing team
• Optimizing lead sources and driving strong performance
• Implementing demand generation strategies and campaigns
• Managing overall operations, technology infrastructure, and data analytics for the National Lead Program
• Collaborating with internal and external partners to maximize program value

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and lead generation strategies.

📋 Key Responsibilities

✅ Develop and lead a high-performing marketing team with a positive, uplifting culture

✅ Set and clarify requirements and expectations for team members

✅ Measure performance, provide feedback, and hold team members accountable for their performance and projects

✅ Optimize all current lead sources and continually research and implement new ways to generate leads

✅ Establish and implement demand generation strategies and campaigns

✅ Oversee content creation for all advertising and lead generation

✅ Develop tracking to measure performance by vendor, campaign, sub-campaign, advertisement, and time period

✅ Continually work to maximize conversion performance of landing pages

✅ Collaborate with internal and external partners to maximize the value of the program

✅ Drive program to continued year-over-year growth while maintaining dealer marketing cost targets

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational and leadership skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field (preferred)

Experience: 10+ years of professional experience designing and executing lead generation marketing campaigns

Required Skills:

• Proven experience developing high-performing teams
• Experience managing a growing marketing team in a fast-paced environment
• Digital marketing team leadership
• Proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Willingness to travel up to 20%

Preferred Skills:

• Experience in the manufacturing industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in lead generation and team management are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing with 10+ years of experience in a mid-sized company)

Benefits:

• 401(k) with matching program
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards and the company's size. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Jacuzzi Group is a leading global manufacturer of hot tubs, swim spas, baths, showers, saunas, and pool equipment, operating in the competitive manufacturing sector.

Company Size: With over 4,000 global employees, Jacuzzi Group is a mid-sized company with a diverse portfolio of brands and a strong global presence.

Founded: Jacuzzi Group was founded in 1956 and has since grown to become a well-established player in the wellness industry.

Company Description:

• Jacuzzi Group is a leading global manufacturer of wellness products for the home and outdoor space
• The company offers a wide range of products, including hot tubs, swim spas, baths, showers, saunas, and pool equipment
• Jacuzzi Group operates through a portfolio of brands, with products available in over 60 countries worldwide

Company Specialties:

• Hot Tubs
• Spas
• Luxury Baths
• Swim Spas
• Premium Showers
• Pool Equipment
• Steam Cabins
• Water Care
• Hydromassage Jet Technology

Company Website: http://www.jacuzzi.com

ASSUMPTION: Jacuzzi Group's extensive product portfolio and global presence provide ample opportunities for growth and innovation within the marketing department.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Vice President of Marketing and overseeing a team of marketing professionals.

Reporting Structure: The Director of Marketing will report to the Vice President of Marketing and manage a team of marketing specialists, coordinators, and other support staff.

Work Arrangement: This role is remote, with a requirement to travel up to 20% of the time for meetings, events, and on-site visits.

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows
• Opportunity to work on cross-functional projects and collaborate with other departments
• Possibility to transition into a more senior leadership role within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, take on additional responsibilities, and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Remote, with occasional on-site meetings and events

Office Location(s): United States (with flexibility for remote work)

Geographic Context:

• The United States offers a large and diverse market for Jacuzzi Group's products
• Remote work allows for greater flexibility and work-life balance
• The company's global presence provides opportunities for international collaboration and travel

Work Schedule: Full-time, with flexibility for remote work and occasional travel

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth behavioral and situational interviews to evaluate leadership, strategic thinking, and problem-solving skills
• Case study or presentation to demonstrate understanding of lead generation strategies and demand generation campaigns
• Final interview with the Vice President of Marketing to discuss fit and next steps

Key Assessment Areas:

• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Understanding of digital marketing and lead generation strategies
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in lead generation and team management
• Tailor your resume and cover letter to emphasize skills and accomplishments relevant to this role
• Prepare a case study or presentation demonstrating your understanding of demand generation strategies and campaign implementation
• Research Jacuzzi Group's products, market position, and competition to show your enthusiasm and preparation for the role

ATS Keywords: Lead Generation, Demand Generation, Marketing Automation, CRM Software, Team Leadership, Digital Marketing, Data Analytics, Performance Measurement, Content Creation, Strategy Implementation

ASSUMPTION: The interview process will focus on assessing the candidate's leadership, strategic thinking, and technical skills, as well as their cultural fit and alignment with Jacuzzi Group's values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Microsoft Office)

ASSUMPTION: Proficiency in marketing automation and CRM software is essential for this role, as well as a strong understanding of data analytics tools for performance measurement and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Quality
• Respect
• Teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable making data-driven decisions and optimizing performance based on analytics?
• Can you adapt to change and respond effectively to new challenges and opportunities?
• Do you have a strategic mindset and the ability to develop and execute long-term plans?

ASSUMPTION: Candidates who are strong cultural fits will demonstrate a customer-focused, innovative, and collaborative approach to their work, with a commitment to integrity, quality, and respect.

⚠️ Potential Challenges

• Managing a remote team and fostering a positive, uplifting culture
• Optimizing lead sources and maximizing conversion performance in a competitive market
• Balancing strategic planning and hands-on execution in a fast-paced environment
• Adapting to changes in the market, consumer behavior, and company priorities

ASSUMPTION: The Director of Marketing will need to overcome these challenges by demonstrating strong leadership, strategic thinking, and adaptability in the face of change.

📈 Similar Roles Comparison

• This role is similar to other Director of Marketing positions, but with a specific focus on demand generation and lead program management
• Compared to other marketing roles, this position requires a strong background in lead generation and team management
• Career progression may involve transitioning into a more senior leadership role within the marketing department or exploring opportunities in related fields

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on demand generation and lead program management sets it apart and offers a distinct set of challenges and opportunities.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy to drive lead growth and improve conversion rates
• Optimizing lead sources and maximizing performance through A/B testing, data analysis, and continuous improvement
• Managing a team of marketing professionals to create and implement high-quality, on-brand content for advertising and lead generation campaigns

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and team management aspects of the Director of Marketing role at Jacuzzi Group.

❓ Key Questions to Ask During Interview

• Can you describe the current lead generation strategies and how they have evolved over time?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What are the biggest challenges facing the National Lead Program, and how can this role address them?
• How does Jacuzzi Group support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of the National Lead Program, and how are they tracked and reported?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in lead generation, team management, and digital marketing
• Prepare a case study or presentation demonstrating your understanding of demand generation strategies and campaign implementation
• Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.