📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 7+ years in marketing operations, revenue operations, or related B2B SaaS roles
🔹 Remote Status: Hybrid (flexible work from home and office)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact
- Collaborating with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking
- Managing and optimizing the MarTech stack to support scalable execution
- Streamlining workflows and system integrations to enhance marketing efficiency and effectiveness
- Implementing and refining lead enrichment, scoring, compliance, and routing to improve lead quality and conversion
ASSUMPTION: This role requires a strategic thinker with strong technical skills to drive marketing operations and improve overall performance. The ideal candidate will have experience in B2B SaaS and be comfortable working in a fast-paced, growing environment.
📋 Key Responsibilities
✅ Marketing technology & automation: Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution
✅ Process optimization: Streamline workflows and system integrations to enhance marketing efficiency and effectiveness
✅ Lead scoring & lifecycle management: Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion
✅ Marketing attribution & spend optimization: Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation
✅ Data insights & reporting: Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy
✅ Support ABM & intent-based targeting: Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization
✅ Compliance & data governance: Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies
ASSUMPTION: This role requires a strong understanding of marketing technology, data analysis, and process improvement to drive success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in marketing operations, revenue operations, or related B2B SaaS roles
Required Skills:
- Expertise in marketing automation (HubSpot, Marketo, Pardot, Salesforce)
- Strong SQL skills; Python or R is a plus
- Experience with Tableau, Looker Studio, and data visualization tools
- Knowledge of attribution modeling, segmentation, and machine learning applications in marketing
Preferred Skills:
- Experience with ABM and intent-based targeting
- Familiarity with the SaaS industry and sales-led organizations
- Bilingual or multilingual skills
ASSUMPTION: The ideal candidate will have a strong technical background and proven experience in marketing operations to excel in this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $185,000 OTE (based on industry standards for a Director of Marketing Operations with 7+ years of experience in B2B SaaS)
Benefits:
- Support with all necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development opportunities
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Great 401K matching program
- Medical coverage benefits for you and your dependents including health, vision, and dental
- Monthly allowance for electricity and internet
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing Operations role in B2B SaaS, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, backed by an international team of experts and powerful technology. They analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social, and ethical risks.
Company Size: EcoVadis has 1,700+ employees worldwide, making it a mid-sized company with a global presence. This size allows for ample growth opportunities and a diverse range of perspectives.
Founded: EcoVadis was founded in 2007, with a mission to guide all companies toward a sustainable world.
Company Description:
- EcoVadis is committed to helping companies improve their sustainability performance and reduce their environmental impact
- Their solutions are backed by an international team of experts and powerful technology, enabling them to analyze data and build sustainability scorecards
- EcoVadis works with a wide range of companies, from small and medium-sized enterprises to multinational corporations
Company Specialties:
- Business sustainability ratings
- Environmental, social, and ethical risk assessment
- Data analysis and scorecard development
- Sustainability consulting and advisory services
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a well-established company in the sustainability industry, with a strong focus on data-driven insights and expert-led solutions.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) and overseeing a team of marketing operations professionals
Reporting Structure: The Director of Marketing Operations will report to the CMO and manage a team of marketing operations specialists
Work Arrangement: This is a hybrid role, with a flexible work-from-home policy and the option to work from the office as needed
Growth Opportunities:
- As EcoVadis continues to grow, there may be opportunities for the Director of Marketing Operations to expand their team or take on additional responsibilities
- This role offers the chance to shape and scale a growing function in a traditionally sales-led organization, with unprecedented executive support and investment in marketing
- EcoVadis encourages internal mobility and provides opportunities for employees to grow and develop their careers within the company
ASSUMPTION: This role offers significant growth potential, as EcoVadis continues to expand its marketing operations and invest in its marketing team.
🌍 Location & Work Environment
Office Type: EcoVadis has a hybrid work environment, with offices in Toronto, Ontario, Canada, and New York, NY, USA. Employees have the option to work from the office or remotely
Office Location(s): Toronto, Ontario, Canada, and New York, NY, USA
Geographic Context:
- Toronto is a multicultural city with a thriving tech industry and a strong focus on sustainability
- New York is a global hub for business and finance, with a vibrant marketing and advertising scene
- Both locations offer a diverse range of cultural attractions, dining options, and recreational activities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including the option to work from home
ASSUMPTION: The hybrid work environment at EcoVadis offers employees the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the CMO and other stakeholders
- Background check and offer
Key Assessment Areas:
- Technical skills and experience in marketing operations
- Strategic thinking and problem-solving abilities
- Communication and leadership skills
- Cultural fit and alignment with EcoVadis' values
Application Tips:
- Highlight your relevant experience in marketing operations and data analysis
- Tailor your resume and cover letter to emphasize your fit for this role and EcoVadis' mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
- Research EcoVadis' company culture and values to demonstrate your cultural fit
ATS Keywords: Marketing operations, marketing automation, data analysis, process optimization, lead scoring, attribution modeling, SQL, Python, R, Tableau, Looker Studio
ASSUMPTION: The interview process at EcoVadis is designed to assess the candidate's technical skills, strategic thinking, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Pardot
- Google Analytics
- ZoomInfo
- VWO
- HighSpot
- Tableau
- Looker Studio
- SQL
- Python
- R
ASSUMPTION: The tools and technologies listed are the primary platforms used in this role. Candidates should have experience with these tools or similar alternatives.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Impact
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you ensure the accuracy and completeness of lead data in a marketing automation system?
- Can you describe a time when you optimized a marketing process to improve efficiency and effectiveness?
- How do you approach collaborating with cross-functional teams, such as demand generation, revenue operations, and sales?
ASSUMPTION: EcoVadis values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to integrity and expertise.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Balancing the need for data-driven decision-making with the need for quick execution and agility
- Navigating a fast-paced, growing organization with evolving priorities and responsibilities
- Ensuring compliance with data governance regulations, such as GDPR and CCPA
ASSUMPTION: These challenges are common in marketing operations roles, particularly in fast-growing organizations like EcoVadis. Successful candidates will have experience overcoming these challenges and a proven track record of driving results in dynamic environments.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position offers a unique opportunity to shape and scale a growing function in a traditionally sales-led organization
- EcoVadis' focus on sustainability and data-driven insights sets it apart from other companies in the industry
- Career paths in marketing operations can vary depending on the organization's size, structure, and growth trajectory. At EcoVadis, this role offers significant growth potential as the company continues to expand its marketing operations
ASSUMPTION: This role is unique in its focus on sustainability and data-driven insights, offering a compelling opportunity for candidates interested in driving marketing operations in a growing, mission-driven organization.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and conversion
- Optimizing marketing attribution models to evaluate campaign performance and optimize spend allocation
- Streamlining workflows and system integrations to enhance marketing efficiency and effectiveness
ASSUMPTION: These sample projects are representative of the types of initiatives the Director of Marketing Operations may undertake to drive success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of marketing operations at EcoVadis, and what are the biggest priorities for this role in the first 90 days?
- How does EcoVadis support the professional development and growth of its marketing operations team members?
- Can you provide examples of how EcoVadis' values are demonstrated in day-to-day work and decision-making?
- How does EcoVadis approach collaboration and communication between marketing, sales, and other departments?
- What are the most rewarding aspects of working in marketing operations at EcoVadis, according to current team members?
ASSUMPTION: These questions are designed to help candidates assess their fit for the role and the company culture, as well as to gain insights into the day-to-day work and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching EcoVadis' company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations and needs
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
