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Director of Marketing Planning & Optimization

BECU
Full-time
On-site
Tukwila, Washington, United States
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Marketing Planning & Optimization

πŸ”Ή Company: BECU

πŸ”Ή Location: Tukwila, WA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Banking

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership in marketing planning and optimization
  • Cross-functional collaboration with senior leaders
  • Budget process evolution and investment strategy
  • Operational excellence and team management
  • Executive communication and strategic influence

ASSUMPTION: This role requires a high level of strategic thinking, operational management, and leadership skills to drive marketing initiatives and support the organization's vision.

πŸ“‹ Key Responsibilities

βœ… Shape strategic direction by collaborating with senior leaders to align marketing strategies with BECU’s enterprise vision and long-term roadmap.

βœ… Transform marketing investments by leading the evolution of the marketing budget process, creating new methodologies for investment strategy and optimization.

βœ… Forecast with precision by building and managing marketing planning and forecasting models that support smarter, more agile decision-making.

βœ… Drive operational excellence by establishing and leading business processes and routines that keep teams focused, aligned, and accountable to key priorities.

βœ… Lead with insight by designing and implementing team strategies that reflect employee and member feedback, driving engagement and continuous improvement.

βœ… Unify through communication by developing clear, consistent messaging that connects employees to the division’s goals, initiatives, and culture.

βœ… Create organizational rhythms by managing internal operational cadences to ensure smooth execution and feedback loops.

βœ… Integrate people programs by seamlessly embedding performance management, learning, and engagement initiatives into the business unit’s daily operations.

βœ… Champion change by acting as a change leader across teams, helping drive adoption and success of new programs and strategic initiatives.

βœ… Collaborate across functions by working closely with leaders across the organization to align resources, timelines, and priorities for shared success.

βœ… Support executive planning by providing strategic input and facilitation for staffing, organizational design, and budget planning efforts.

βœ… Contribute to strategic reviews by participating in key planning sessions and initiative reviews, helping shape business cases and strategic direction.

βœ… Elevate executive communication by developing high-impact presentations and reporting tools that keep senior leadership informed and empowered to act.

βœ… Perform with agility by taking on additional responsibilities as needed, always with a focus on driving value and innovation.

ASSUMPTION: This role involves a high degree of strategic planning, operational management, and cross-functional collaboration to drive marketing success and support the organization's goals.

🎯 Required Qualifications

Education: Typically requires a bachelor’s degree in business administration, Communications, or equivalent experience.

Experience: Typically requires 10 years of relevant experience in operations management, project management, business implementation, or organizational communications.

Required Skills:

  • Strategic thinking and planning
  • Operations management and project management
  • Business implementation and organizational communications
  • Marketing financial concepts and analytics practices
  • Excellent written, verbal, and presentation skills
  • Leadership, negotiation, and consensus-building skills
  • Planning and engagement skills

Preferred Skills:

  • Experience with marketing financial concepts and analytics practices
  • Demonstrated planning skills in both tactical and strategic planning

ASSUMPTION: This role requires a strong blend of strategic, operational, and leadership skills, with a focus on driving marketing success and supporting the organization's vision.

πŸ’° Compensation & Benefits

Salary Range: The Target Pay Range for this position is $167,500.00-$204,600.00 annually. The full Pay Range is $129,800.00 - $242,200.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training.

Benefits:

  • Medical, dental, vision, and life insurance coverage
  • Disability and AD&D insurance
  • Health care and dependent care flexible spending accounts, as well as health savings accounts
  • 401k plan and employer-funded retirement plan
  • Paid time off (PTO) and ten paid holidays throughout the calendar year

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is a target range, and actual compensation may vary based on individual qualifications and market conditions. The benefits listed are subject to change and may vary based on employee eligibility.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking

Company Size: 1,001-5,000 employees

Founded: 1935

Company Description:

  • BECU is a member-owned, not-for-profit financial cooperative guided by the credit union philosophy of β€œpeople helping people.”
  • As a cooperative, BECU is owned by its members, driving decisions that prioritize members’ and employees’ needs.
  • BECU offers a wide range of consumer banking, lending, and business services, as well as financial education and literacy programs.

Company Specialties:

  • Consumer Banking
  • Consumer Lending
  • Business Services
  • Financial Education and Literacy
  • Auto Loans
  • Mortgage Lending

Company Website: http://www.becu.org

ASSUMPTION: BECU's cooperative structure and member-owned status differentiate it from traditional for-profit banks, allowing it to prioritize member and employee needs in its decision-making processes.

πŸ“Š Role Analysis

Career Level: Executive/Management

Reporting Structure: This role reports directly to the Senior Vice President of Marketing and is responsible for leading a team of marketing planning and optimization professionals.

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

  • Potential advancement to a senior leadership role within the marketing department or other business units
  • Opportunities to expand skills and expertise in strategic planning, operations management, and leadership
  • Possibility to drive significant organizational impact and contribute to BECU’s growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a lasting impact on BECU’s marketing strategies and overall success.

🌍 Location & Work Environment

Office Type: BECU's headquarters is located in Tukwila, WA, with additional offices throughout the Puget Sound region.

Office Location(s): 12770 Gateway Drive, Tukwila, WA 98168, US

Geographic Context:

  • The Puget Sound region offers a mild, oceanic climate with abundant natural beauty and outdoor recreation opportunities.
  • The area is known for its strong job market, with a diverse range of industries and employers.
  • Tukwila is conveniently located near Seattle-Tacoma International Airport and major highways, providing easy access to the rest of the region.

Work Schedule: Standard full-time work hours, with flexibility for qualified candidates to work remotely on an occasional basis.

ASSUMPTION: BECU's location in the Puget Sound region offers a high quality of life, with easy access to urban amenities, natural beauty, and a strong job market.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-depth behavioral and situational interviews with the hiring team
  • Final interview with the senior vice president of marketing
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and planning
  • Operations management and project management skills
  • Leadership and team management abilities
  • Communication and presentation skills
  • Cultural fit and alignment with BECU's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
  • Research BECU's mission, values, and culture to demonstrate your fit and enthusiasm for the organization.
  • Be prepared to discuss your long-term career goals and how this role aligns with your aspirations.

ATS Keywords: Marketing planning, optimization, strategy, operations management, project management, leadership, team management, communication, presentation, banking, financial services, cooperative, member-owned

ASSUMPTION: BECU's hiring process is designed to assess candidates' strategic thinking, operational management, and leadership skills, as well as their cultural fit and alignment with the organization's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management software (e.g., Microsoft Project, Asana, Trello)
  • Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
  • Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
  • Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they enable effective planning, communication, and collaboration.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Member-focused
  • Integrity
  • Collaboration
  • Innovation
  • Excellence

Work Style:

  • BECU values a collaborative and inclusive work environment, with a focus on teamwork and open communication.
  • The organization prioritizes continuous learning and professional development opportunities for its employees.
  • BECU fosters a culture of accountability, with a strong emphasis on delivering results and driving member satisfaction.

Self-Assessment Questions:

  • How do your personal values align with BECU's member-focused approach?
  • Can you provide an example of a time when you drove significant operational improvements in a previous role?
  • How do you approach building and maintaining effective working relationships with team members and stakeholders?

ASSUMPTION: BECU's cultural fit considerations prioritize candidates who demonstrate strong alignment with the organization's values, as well as a proven track record of driving operational excellence and fostering a collaborative work environment.

⚠️ Potential Challenges

  • Managing a large team and driving operational excellence in a dynamic and evolving business environment
  • Balancing strategic planning and day-to-day tactical responsibilities
  • Navigating a complex organizational structure and influencing stakeholders at various levels
  • Adapting to changes in the financial services industry and regulatory landscape
  • Ensuring consistent and effective communication across multiple teams and departments

ASSUMPTION: This role presents unique challenges that require a strong blend of strategic thinking, operational management, and leadership skills to drive success.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on marketing planning and optimization, rather than day-to-day marketing execution or campaign management.
  • As a member-owned cooperative, BECU's decision-making processes and priorities may differ from those of traditional for-profit banks.
  • Career progression in this role may involve advancing to senior leadership positions within the marketing department or other business units, rather than specializing in a specific marketing discipline.

ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, with a focus on driving marketing success and supporting the organization's overall vision.

πŸ“ Sample Projects

  • Developing and implementing a new marketing budget process to optimize investment strategy and allocation
  • Creating and managing marketing planning and forecasting models to support data-driven decision-making
  • Designing and executing a comprehensive marketing communication plan to align employees with the division's goals and initiatives

ASSUMPTION: These sample projects illustrate the strategic, operational, and leadership aspects of this role, highlighting the importance of driving marketing success and supporting the organization's vision.

❓ Key Questions to Ask During Interview

  • Can you describe the most significant marketing initiative you've led and its impact on the organization?
  • How do you approach managing a team and driving operational excellence in a dynamic business environment?
  • Can you provide an example of a time when you successfully influenced senior leadership to support a strategic initiative?
  • How do you ensure consistent and effective communication across multiple teams and departments?
  • What steps do you take to stay current with industry trends and best practices in marketing planning and optimization?

ASSUMPTION: Asking these questions during the interview process will help you better understand the role's requirements, the organization's culture, and the team's priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
  • Research BECU's mission, values, and culture to demonstrate your fit and enthusiasm for the organization.
  • Be prepared to discuss your long-term career goals and how this role aligns with your aspirations.
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.