πΉ Job Title: Director of Marketing Planning & Optimization
πΉ Company: BECU
πΉ Location: Tukwila, WA
πΉ Job Type: Full-Time
πΉ Category: Banking
πΉ Date Posted: May 27, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, operational management, and leadership skills to drive marketing initiatives and support the organization's vision.
β Shape strategic direction by collaborating with senior leaders to align marketing strategies with BECUβs enterprise vision and long-term roadmap.
β Transform marketing investments by leading the evolution of the marketing budget process, creating new methodologies for investment strategy and optimization.
β Forecast with precision by building and managing marketing planning and forecasting models that support smarter, more agile decision-making.
β Drive operational excellence by establishing and leading business processes and routines that keep teams focused, aligned, and accountable to key priorities.
β Lead with insight by designing and implementing team strategies that reflect employee and member feedback, driving engagement and continuous improvement.
β Unify through communication by developing clear, consistent messaging that connects employees to the divisionβs goals, initiatives, and culture.
β Create organizational rhythms by managing internal operational cadences to ensure smooth execution and feedback loops.
β Integrate people programs by seamlessly embedding performance management, learning, and engagement initiatives into the business unitβs daily operations.
β Champion change by acting as a change leader across teams, helping drive adoption and success of new programs and strategic initiatives.
β Collaborate across functions by working closely with leaders across the organization to align resources, timelines, and priorities for shared success.
β Support executive planning by providing strategic input and facilitation for staffing, organizational design, and budget planning efforts.
β Contribute to strategic reviews by participating in key planning sessions and initiative reviews, helping shape business cases and strategic direction.
β Elevate executive communication by developing high-impact presentations and reporting tools that keep senior leadership informed and empowered to act.
β Perform with agility by taking on additional responsibilities as needed, always with a focus on driving value and innovation.
ASSUMPTION: This role involves a high degree of strategic planning, operational management, and cross-functional collaboration to drive marketing success and support the organization's goals.
Education: Typically requires a bachelorβs degree in business administration, Communications, or equivalent experience.
Experience: Typically requires 10 years of relevant experience in operations management, project management, business implementation, or organizational communications.
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strong blend of strategic, operational, and leadership skills, with a focus on driving marketing success and supporting the organization's vision.
Salary Range: The Target Pay Range for this position is $167,500.00-$204,600.00 annually. The full Pay Range is $129,800.00 - $242,200.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training.
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is a target range, and actual compensation may vary based on individual qualifications and market conditions. The benefits listed are subject to change and may vary based on employee eligibility.
Industry: Banking
Company Size: 1,001-5,000 employees
Founded: 1935
Company Description:
Company Specialties:
Company Website: http://www.becu.org
ASSUMPTION: BECU's cooperative structure and member-owned status differentiate it from traditional for-profit banks, allowing it to prioritize member and employee needs in its decision-making processes.
Career Level: Executive/Management
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and is responsible for leading a team of marketing planning and optimization professionals.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a lasting impact on BECUβs marketing strategies and overall success.
Office Type: BECU's headquarters is located in Tukwila, WA, with additional offices throughout the Puget Sound region.
Office Location(s): 12770 Gateway Drive, Tukwila, WA 98168, US
Geographic Context:
Work Schedule: Standard full-time work hours, with flexibility for qualified candidates to work remotely on an occasional basis.
ASSUMPTION: BECU's location in the Puget Sound region offers a high quality of life, with easy access to urban amenities, natural beauty, and a strong job market.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing planning, optimization, strategy, operations management, project management, leadership, team management, communication, presentation, banking, financial services, cooperative, member-owned
ASSUMPTION: BECU's hiring process is designed to assess candidates' strategic thinking, operational management, and leadership skills, as well as their cultural fit and alignment with the organization's values.
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they enable effective planning, communication, and collaboration.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: BECU's cultural fit considerations prioritize candidates who demonstrate strong alignment with the organization's values, as well as a proven track record of driving operational excellence and fostering a collaborative work environment.
ASSUMPTION: This role presents unique challenges that require a strong blend of strategic thinking, operational management, and leadership skills to drive success.
ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, with a focus on driving marketing success and supporting the organization's overall vision.
ASSUMPTION: These sample projects illustrate the strategic, operational, and leadership aspects of this role, highlighting the importance of driving marketing success and supporting the organization's vision.
ASSUMPTION: Asking these questions during the interview process will help you better understand the role's requirements, the organization's culture, and the team's priorities.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.