Director of Marketing - Population Health & Value-Based Care Analytics

📌 Core Information

🔹 Job Title: Director of Marketing - Population Health & Value-Based Care Analytics

🔹 Company: SpectraMedix

🔹 Location: East Windsor, New Jersey, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing plan to support business objectives, with a focus on lead generation and brand awareness.
• Collaborating with executive leaders to align marketing strategies with organizational goals and managing the marketing budget.
• Strengthening and managing the SpectraMedix brand to ensure consistency and visibility across all channels.
• Leading digital marketing initiatives, utilizing data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.
• Creating and managing high-quality content that showcases the company's expertise in healthcare analytics and value-based care.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the value-based care landscape. The ideal candidate will have experience in emerging technology organizations and a broad domain knowledge to grow brand awareness and drive top-line growth.

📋 Key Responsibilities

✅ Strategic Planning and Execution: Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach. Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence. Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals. Define and manage marketing budget and implement and manage marketing efficacy metrics and ROI.

✅ Brand Management: Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels. Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.

✅ Digital Marketing: Lead digital marketing initiatives including SEO, SEM, and other digital channels. Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.

✅ Content Development: Create and manage high-quality content that showcases the company's expertise in healthcare analytics and value-based care. Develop case studies, white papers, webinars, and other thought leadership materials. Focus on educational content, such as whitepapers, eBooks, and blog posts, highlighting the benefits of healthcare analytics in value-based care.

✅ Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to inform marketing strategies and product development.

✅ Sales Enablement: Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes. Provide training and guidance to ensure consistent messaging and effective use of marketing materials.

✅ Event Management: Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events. Coordinate with partners and stakeholders to maximize event impact.

✅ Partnership and Collaboration: Build and maintain relationships with industry partners, media, and other external stakeholders. Form partnerships with industry associations and other technology providers to expand reach and credibility.

✅ Performance Analytics: Continuously monitor and analyze the performance of marketing campaigns using analytics tools. Adjust strategies based on data insights to improve lead generation and conversion rates.

✅ Customer Success: Highlight successful client achievements and develop content showcasing these achievements.

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to work collaboratively with various teams to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Experience: Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the healthcare or technology sectors.

Required Skills:

• Proven track record of developing and implementing successful account-based marketing strategies with demonstrable results.
• Strong understanding of value-based care and healthcare analytics.
• Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, CRM systems, and marketing automation tools.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing performance.
• Experience managing budgets and leading a team of marketing professionals.

Preferred Skills:

• Expertise in healthcare analytics, value-based care, and population health management.
• Knowledge of regulatory and compliance requirements in the healthcare industry.
• Experience in market research and competitive analysis.

ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in healthcare IT marketing, particularly in the value-based care domain, will be most competitive.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $150,000 - $180,000 per year. This estimate is inclusive of base salary and may include variable compensation components.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evening and weekend work may be required to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SpectraMedix operates in the Software Development industry, focusing on population health management, value-based payment, and healthcare information management. The company partners with healthcare organizations to provide actionable insights that drive value-based care, improve patient outcomes, and enhance operational efficiency.

Company Size: SpectraMedix is a mid-sized company with 51-200 employees. This size allows for a more agile and collaborative work environment, where employees can have a significant impact on the company's success.

Founded: SpectraMedix was founded in 2009 and has since grown to become a leading provider of healthcare analytics solutions. The company's mission is to empower healthcare organizations with data-driven insights to achieve their goals in value-based care.

Company Description:

• SpectraMedix leverages cutting-edge analytics and technology to provide healthcare organizations with actionable insights that drive value-based care.
• The company's solutions help clients achieve their goals of improving patient outcomes, reducing costs, and enhancing operational efficiency.
• SpectraMedix prides itself on its collaborative, innovative environment that thrives on data-driven decision-making and real-time analytics.

Company Specialties:

• Population Health Management
• Value-Based Payment
• Value-Based Care
• Healthcare Information Management
• Quality Improvement
• Financial Analytics
• Value-Based Contracting
• Health Plans
• Health Systems
• CMS
• Social Determinants of Health
• Clinical Quality Improvement
• Medicaid Reform

Company Website: https://www.SpectraMedix.com

ASSUMPTION: SpectraMedix's focus on data-driven decision-making and real-time analytics creates an environment where employees can make a significant impact on the company's success and the healthcare industry as a whole.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and expertise in marketing within the healthcare industry.

Reporting Structure: The Director of Marketing will report directly to the Chief Executive Officer (CEO) and will work closely with other senior leaders within the organization to align marketing strategies with business objectives.

Work Arrangement: This is an on-site position, requiring the candidate to work from SpectraMedix's headquarters in East Windsor, New Jersey. However, there may be opportunities for remote work on a case-by-case basis, depending on the needs of the business and the candidate's performance.

Growth Opportunities:

• As a growing company, SpectraMedix offers opportunities for career advancement and professional development.
• The Director of Marketing will have the opportunity to shape the company's marketing strategy and make a significant impact on its success.
• With the company's focus on data-driven decision-making, there are opportunities for employees to gain expertise in healthcare analytics and value-based care.

ASSUMPTION: Given the company's growth and focus on data-driven decision-making, there are significant opportunities for career growth and professional development within this role.

🌍 Location & Work Environment

Office Type: SpectraMedix's headquarters is a modern, collaborative workspace designed to foster innovation and creativity. The office features an open floor plan, state-of-the-art technology, and amenities to support employee well-being and productivity.

Office Location(s): 50 Millstone Road, Building 400, Suite 110, East Windsor, NJ 08520, US

Geographic Context:

• East Windsor, New Jersey, is located in the central part of the state, approximately 45 miles southeast of New York City and 50 miles northeast of Philadelphia.
• The area offers a mix of urban and suburban living, with easy access to major cities, beaches, and outdoor recreation.
• East Windsor is home to a diverse population and a strong sense of community, with a variety of cultural attractions, restaurants, and shopping options.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM. However, the nature of the role may require occasional evening and weekend work to support events or campaigns.

ASSUMPTION: The modern, collaborative work environment at SpectraMedix's headquarters is designed to support employee productivity, creativity, and well-being.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department to assess qualifications and cultural fit.
• In-depth phone or video interview with the hiring manager to discuss the role, responsibilities, and company culture.
• On-site interview with the CEO and other senior leaders to assess strategic thinking, leadership skills, and cultural fit.
• Final round interview with the CEO to discuss the role, company vision, and career growth opportunities.

Key Assessment Areas:

• Strategic thinking and planning
• Leadership skills and team management
• Understanding of value-based care and healthcare analytics
• Digital marketing expertise
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in healthcare IT and value-based care.
• Include specific examples of your marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of SpectraMedix's mission and how your skills and experience align with the company's goals.
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.

ATS Keywords: Product Marketing, B2B Marketing, Healthcare IT, Value-Based Care, Healthcare Analytics, Digital Marketing, SEO, SEM, Content Development, Market Research, Sales Enablement, Event Management, Partnership Building, Performance Analytics, Customer Success, Budget Management

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, as well as their expertise in marketing within the healthcare industry.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and innovation
• Customer focus and success
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Strategic and forward-thinking
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on achieving goals

Self-Assessment Questions:

• How have you demonstrated your ability to develop and execute successful account-based marketing strategies in the healthcare or technology sectors?
• Can you provide an example of how you've used data to drive decision-making and optimize marketing performance in a previous role?
• How do you approach building and maintaining relationships with industry partners, media, and other external stakeholders to expand reach and credibility?
• How have you demonstrated your ability to lead a team of marketing professionals and manage marketing budgets to achieve desired results?
• How do you stay up-to-date with industry trends and best practices in digital marketing, SEO, and SEM?

ASSUMPTION: SpectraMedix's company culture is characterized by data-driven decision-making, collaboration, and innovation. Candidates who demonstrate a strong alignment with these values and work style preferences will be most successful in this role.

⚠️ Potential Challenges

• Managing a marketing budget and demonstrating ROI for marketing initiatives
• Balancing strategic planning and execution with day-to-day tactical tasks
• Keeping up with industry trends and best practices in digital marketing, SEO, and SEM
• Collaborating effectively with cross-functional teams, including sales, product, and executive leadership
• Adapting to the unique needs and preferences of the healthcare industry and value-based care landscape

ASSUMPTION: The potential challenges listed are common to marketing roles, particularly in the healthcare industry. Candidates who can demonstrate their ability to overcome these challenges and achieve results will be most competitive for this role.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on value-based care and healthcare analytics, as well as the requirement for experience in the healthcare IT domain.
• In the value-based care landscape, marketing strategies must be tailored to the unique needs and preferences of healthcare organizations, payers, and providers.
• Career paths in marketing within the healthcare industry can vary depending on the organization's size, structure, and focus. In larger organizations, there may be more opportunities for specialization and career advancement within specific marketing disciplines.

ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in healthcare IT marketing, particularly in the value-based care domain, will be most competitive.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan to support business objectives, with a focus on lead generation and brand awareness in the value-based care landscape.
• Conducting market research to identify trends, opportunities, and competitive landscape in the healthcare analytics and value-based care domains.
• Creating and managing high-quality content that showcases the company's expertise in healthcare analytics and value-based care, including case studies, white papers, webinars, and other thought leadership materials.

ASSUMPTION: The sample projects listed are representative of the key responsibilities and required qualifications for this role. Candidates who can provide specific examples of their achievements in these areas will be most competitive.

❓ Key Questions to Ask During Interview

• How does SpectraMedix differentiate itself from other healthcare analytics providers in the value-based care landscape?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
• How does SpectraMedix support the professional development and career growth of its marketing team members?
• What are the key challenges facing the healthcare industry in the value-based care landscape, and how can marketing strategies address them?
• How does SpectraMedix measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: The key questions listed are designed to assess the candidate's understanding of the role, company, and industry, as well as their strategic thinking, leadership, and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in healthcare IT and value-based care.
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• Research SpectraMedix's mission, values, and company culture to demonstrate your alignment with the organization.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.