Director of Marketing Strategy

📌 Core Information

🔹 Job Title: Director of Marketing Strategy

🔹 Company: Big Sea

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing digital strategies for client brands
• Focusing on nonprofit and purpose-driven organizations
• Building strong client relationships and leading strategy development
• Ensuring effective communication across teams

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of digital marketing to drive client success.

📋 Key Responsibilities

✅ Develop and manage digital strategies for client brands, focusing on nonprofit and purpose-driven organizations

✅ Build strong client relationships and cultivate a deeper understanding of client needs

✅ Lead strategy development, including research best practices, buyer personas, and multi-channel campaign strategies

✅ Champion client needs and wishes, ensuring clear and actionable communication

✅ Deliver great work by establishing clear client expectations, creating thorough marketing plans, and leveraging resources from other agency departments

ASSUMPTION: This role involves a mix of strategic thinking, client management, and project delivery, requiring adaptability and strong organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree or higher in Marketing, Communications, or a related field

Experience: At least 5 years of agency experience managing digital projects and marketing campaigns

Required Skills:

• Proven experience with full-funnel marketing planning and architecture
• Proficiency in digital marketing tools (HubSpot, Asana, SEMRush, Google Analytics, WordPress, etc.)
• Strong written and verbal communication skills
• Emotional intelligence and likability

Preferred Skills:

• Experience working with nonprofit organizations
• Familiarity with fundraising platforms

ASSUMPTION: Candidates with a strong background in digital marketing, a passion for nonprofit work, and excellent communication skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing Strategy with 5-10 years of experience)

Benefits:

• Medical, dental, and vision insurance
• Disability, life, and parental leave
• Flexible paid time off
• 401(k) program
• Professional development budget

Working Hours: Full-time, typically 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing Strategy role, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in digital marketing and web development for mission-based organizations

Company Size: Small (11-50 employees), offering a small-company setting with big-company benefits

Founded: 2005, with offices in St. Petersburg, FL, and Asheville, NC

Company Description:

• Empowers mission-based organizations to amplify their purpose through impactful storytelling, digital marketing, and website development
• Specializes in HubSpot combined with modern fundraising platforms to create compelling content and donor journeys
• Committed to giving employees a creative, autonomous, and collaborative daily work environment

Company Specialties:

• Web design and development
• Branding and content strategy
• Inbound marketing and SEO
• Paid media, email marketing, and social media
• Healthcare and nonprofit marketing

Company Website: bigsea.co

ASSUMPTION: Big Sea is a values-based company that prioritizes strong relationships, positive impact, ownership, and bravery in its employees.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow professionally and personally

Reporting Structure: Reports directly to the CEO as the leader of the marketing department

Work Arrangement: Remote solely, with the option to work from company offices in St. Petersburg, FL, or Asheville, NC

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunities to work with a diverse range of nonprofit and purpose-driven clients
• Access to professional development resources and budget

ASSUMPTION: This role offers opportunities for professional growth, both within the marketing department and through working with a variety of clients.

🌍 Location & Work Environment

Office Type: Remote (Telecommute), with the option to work from company offices

Office Location(s): St. Petersburg, FL, and Asheville, NC

Geographic Context:

• St. Petersburg, FL: A vibrant, mid-sized city on the Gulf Coast of Florida, known for its arts, culture, and beaches
• Asheville, NC: A picturesque city in the Blue Ridge Mountains, known for its arts, music, and outdoor activities

Work Schedule: Full-time, typically 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while the company offices provide a collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Digital marketing expertise
• Client management skills
• Strategic thinking and problem-solving
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your strategic thinking and problem-solving abilities
• Demonstrate your passion for nonprofit work and commitment to Big Sea's values

ATS Keywords: Digital Strategy, Client Management, Research Best Practices, Buyer Personas, Multi-Channel Campaigns, Leadership, Client Relationships, Communication, Problem Solving, Presentation Skills, Organizational Skills, Team Collaboration, Self-Management, Emotional Intelligence, Marketing Tools, Digital Marketing Metrics

ASSUMPTION: Big Sea uses an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• Asana
• SEMRush
• Google Analytics
• WordPress

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Love the Who: Foster strong relationships and ensure every person feels genuinely seen, heard, and valued
• Positively Impact: Drive real change and focus on outcomes and actions
• Own It: Take the lead, initiate action, and embrace a tendency toward action
• Be Brave: Walk in confidence, embrace vulnerability, and support one another

Work Style:

• Collaborative and team-oriented
• Autonomous and self-managed
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate your commitment to ensuring every person on your team and every client you serve feels genuinely seen, heard, and valued?
• Can you provide an example of a time when you drove tangible outcomes and simultaneously found areas for improvement in a project?
• How do you instinctively take the lead when opportunities or challenges arise, trusting your capacity to learn and adapt along the way?
• When faced with tough conversations or challenging situations, how do you willingly express your perspective even if it feels risky?

ASSUMPTION: Big Sea values employees who align with their core values and work style, fostering a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously
• Adapting to the dynamic nature of digital marketing and client needs
• Working remotely and maintaining a healthy work-life balance
• Navigating a small company environment with limited resources

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on nonprofit and purpose-driven organizations, requiring a unique understanding of their specific needs and challenges
• Big Sea's small company size offers a more intimate and collaborative work environment compared to larger agencies
• Career growth opportunities may be more limited in a small company, but the potential for increased responsibility and impact is greater

ASSUMPTION: This role offers a unique blend of strategic thinking, client management, and project delivery, with a focus on nonprofit and purpose-driven organizations.

📝 Sample Projects

• Developing a comprehensive digital marketing strategy for a national nonprofit organization
• Conducting market research and creating buyer personas for a healthcare-focused nonprofit client
• Managing a multi-channel campaign for a purpose-driven brand launch

ASSUMPTION: These sample projects illustrate the strategic and client-focused nature of the Director of Marketing Strategy role at Big Sea.

❓ Key Questions to Ask During Interview

• How does Big Sea support the professional development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does Big Sea measure the success of its marketing strategies and campaigns?
• What are the most rewarding aspects of working at Big Sea, according to current employees?
• How does Big Sea foster a positive and inclusive work environment, particularly for remote employees?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the team dynamics at Big Sea.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your strategic thinking and problem-solving abilities
• Demonstrate your passion for nonprofit work and commitment to Big Sea's values
• Follow up with the hiring manager, Andi, at andi@bigsea.co one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.