Director of Performance Marketing

📌 Core Information

🔹 Job Title: Director of Performance Marketing

🔹 Company: Lyst

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (Tuesdays & Thursdays in office)

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading and expanding a multidisciplinary performance marketing team
• Owning the strategy and execution of all performance marketing channels
• Collaborating with various teams to integrate marketing initiatives
• Driving cross-functional performance and sustainable growth
• Managing multimillion pound budgets and optimising large scale marketing initiatives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of performance marketing channels and attribution models.

📋 Key Responsibilities

✅ Lead and expand a multidisciplinary performance marketing team, fostering a culture of ownership, impact, and continuous improvement

✅ Own the strategy and day-to-day execution of all performance marketing channels, including SEO, Search, Shopping, Affiliates, Remarketing, Display, Social, App Installs, and growth experiments

✅ Stay ahead of industry trends and changes in marketing platforms, using data, experimentation, and consumer insight to test new growth approaches and refine existing strategies

✅ Work closely with Product, Engineering, Finance, and Partnerships teams to integrate marketing initiatives, improve efficiency, and drive cross-functional performance

✅ Manage relationships with advertising platforms, agencies, and other external partners to maximise return on investment and scale reach

✅ Define clear objectives and key results for the team, ensuring each member understands how their work contributes to Lyst’s wider goals. Take full ownership of reporting, forecasting, and performance analysis

✅ Foster a fast-paced, results-driven environment. Lead by example with a bias for action, accountability, and high standards

ASSUMPTION: This role involves a high level of strategic thinking, data-driven decision making, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 7 years of digital marketing experience, with at least 2 years in a senior leadership role

Required Skills:

• Proven track record of driving measurable results across multichannel campaigns
• Strong experience in building and structuring high-performing teams
• Expertise in managing multimillion pound budgets and optimising large scale marketing initiatives
• In-depth understanding of attribution models, marketing analytics, and commercial frameworks for long-term business success
• Excellent collaboration and communication skills, with the ability to influence and work effectively across multidisciplinary teams
• Highly analytical with a strategic mindset and a creative approach to problem-solving

Preferred Skills:

• Experience in e-commerce or marketplaces
• Familiarity with fashion retail or luxury goods
• Proven ability to mentor and develop teams

ASSUMPTION: Candidates should have a strong background in performance marketing, team leadership, and data analysis to excel in this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Director of Performance Marketing role in London)

Benefits:

• Time Off: 29 holidays per year, plus 8 statutory bank holidays
• Competitive Family Leave Package
• Clothing Benefit: £250 - £1,000 clothing allowance per year
• Private Healthcare: Vitality health insurance
• Training Allowance: £1,000 annual allowance for training and development
• Pension Scheme: Minimum employee contribution of 5%, minimum employer contribution of 3%
• Eye Tests and Vouchers: Free eye tests and discounts on glasses
• Cycle-to-Work Scheme
• Transport Season Ticket Loan
• Social Events: Frequent company-wide and team social events

Working Hours: Full-time, 40 hours per week. Flexible working arrangements available.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. Benefits are subject to change and may be updated based on company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Lyst is a global fashion shopping platform catering to over 160M shoppers per year, offering the largest assortment of premium and luxury fashion products in one place.

Company Size: 51-200 employees. Lyst offers a dynamic and collaborative work environment, with ample opportunities for growth and development.

Founded: 2010. Lyst joined forces with Zozo, operators of Zozotown, in 2025, marking a new era for the company as they work together to transform the future of fashion shopping through AI and technology.

Company Description:

• Lyst obsesses over the customer, providing a search and discovery experience that offers inspiration, fulfilment, and personalisation
• The company believes that fashion is amazing but shopping for fashion often isn't, using technology, data, and creativity to bring more joy, greater choice, and fewer fails
• Lyst's mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper

Company Specialties:

• E-commerce
• Fashion Data
• Fashion Retail
• Software Engineering
• Product
• Search Engine
• Data Science
• Growth Marketing
• Fashion
• Search
• Fashion E-commerce
• Data
• and Retail

Company Website: http://www.lyst.com

ASSUMPTION: Lyst's focus on customer experience, data-driven decision making, and continuous innovation makes it an attractive place to work for performance marketing professionals.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer

Reporting Structure: This role will manage and develop a cross-functional performance marketing team

Work Arrangement: Hybrid work arrangement, with team members working together in the office on Tuesdays and Thursdays

Growth Opportunities:

• Potential to shape Lyst's performance marketing strategy and drive sustainable growth
• Opportunity to mentor and develop team members, fostering a culture of continuous improvement
• Chance to collaborate with various teams, gaining exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on Lyst's performance marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the City of London

Office Location(s): The Minster Building, 21 Mincing Lane, 7th Floor, City of London, Greater London EC3R 7AG, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving fashion industry
• The City of London is a major financial hub, offering excellent networking opportunities
• Lyst's office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: Lyst's office location and work environment provide an ideal setting for collaboration, innovation, and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• In-depth interview with the hiring manager and team members
• Case study or presentation task, followed by a final interview with the Chief Marketing Officer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in performance marketing channels and attribution models
• Cultural fit and alignment with Lyst's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of Lyst's business and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions, focusing on your leadership style, problem-solving approach, and experience with performance marketing

ATS Keywords: Performance Marketing, Director, SEO, Search, Shopping, Affiliates, Remarketing, Display, Social, App Installs, Growth Experiments, Team Leadership, Budget Management, Collaboration, Marketing Strategy, Attribution Models, Creative Problem Solving, Growth Marketing, E-commerce, Analytics, Customer Acquisition, Campaign Management, Mentoring

ASSUMPTION: Lyst's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Marketing Cloud
• Facebook Ads Manager
• Google Ads
• Microsoft Excel
• Asana or similar project management tools

ASSUMPTION: Lyst uses industry-standard tools and technologies to support its performance marketing efforts. Candidates should be comfortable working with these tools and be open to learning new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Data Driven
• Innovative
• Collaborative
• Ambitious

Work Style:

• Fast-paced and results-driven
• Data-driven decision making
• Collaborative and cross-functional
• Continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results across multichannel campaigns?
• Are you comfortable working in a fast-paced, high-growth environment?
• Do you have strong leadership skills and the ability to mentor and develop team members?

ASSUMPTION: Lyst values candidates who are customer-obsessed, data-driven, innovative, collaborative, and ambitious, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing a large budget and optimising marketing initiatives to deliver sustained growth
• Staying ahead of industry trends and changes in marketing platforms
• Collaborating effectively with various teams to integrate marketing initiatives
• Balancing the need for data-driven decision making with the need for quick action and innovation

ASSUMPTION: This role presents unique challenges that require a strategic mindset, strong leadership skills, and a deep understanding of performance marketing channels and attribution models.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position requires a strong focus on fashion retail and luxury goods
• Lyst's partnership with Zozo offers unique growth opportunities and access to new markets
• This role offers significant growth potential, with the opportunity to shape Lyst's performance marketing strategy and drive sustainable growth

ASSUMPTION: This role is unique in its focus on fashion retail and luxury goods, offering candidates the opportunity to work for a leading global fashion shopping platform with significant growth potential.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve Lyst's organic search visibility and drive traffic
• Optimising Lyst's paid search campaigns to improve click-through rates, conversion rates, and return on ad spend
• Collaborating with the Product and Engineering teams to design and implement automated marketing solutions that improve efficiency and scale

ASSUMPION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, requiring a strong understanding of performance marketing channels and attribution models.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organisation?
• What are the biggest challenges facing the performance marketing team, and how can this role help address them?
• How does Lyst support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Lyst approach collaboration and communication between marketing and other departments?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, ensuring a strong fit and a successful transition into the organisation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, demonstrating your understanding of Lyst's business and the role's requirements
• Prepare for behavioral and situational interview questions, focusing on your leadership style, problem-solving approach, and experience with performance marketing
• If selected for an in-depth interview, be prepared to present a case study or complete a task that showcases your strategic thinking and problem-solving skills
• Follow up with the hiring manager one week after your final interview, expressing your enthusiasm for the role and reiterating your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.