📌 Core Information
🔹 Job Title: Director of Performance Marketing
🔹 Company: Voyantis
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and client advisory in performance marketing
- Designing and guiding paid media experiments across Google Ads, Meta, and programmatic platforms
- Cross-functional collaboration with analytics, product, and data teams
- Team leadership and internal enablement, including mentoring and playbook development
- Platform and industry expertise, staying current on trends and representing Voyantis' performance POV
ASSUMPTION: This role requires a seasoned performance marketing expert with a strong analytical background and a consultative mindset to drive business outcomes through performance media.
📋 Key Responsibilities
✅ Act as a senior performance marketing strategist to Voyantis clients, advising on campaign structure, testing strategy, and predictive signal rollout
✅ Partner with Client Partners to articulate the business value of predictive signaling and drive strategic adoption
✅ Lead planning cycles and campaign reviews to guide spend allocation and performance improvement
✅ Influence senior stakeholders with actionable insights and clear performance narratives
✅ Design, review, and guide execution of paid media experiments across Google Ads, Meta, and programmatic platforms
✅ Define success criteria, structure test-and-learn frameworks, and synthesize results into optimization roadmaps
✅ Collaborate with analytics, product, and data teams to align performance marketing with predictive modeling insights
✅ Serve as the performance marketing voice in cross-functional client account teams
✅ Mentor and lead Media Solution Managers or channel specialists across client accounts
✅ Codify performance marketing best practices and experimentation playbooks for internal use
✅ Stay current on paid media platform trends and ad tech evolutions
✅ Understand attribution shifts, signal loss challenges, and first-party data strategies impacting UA teams
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive user acquisition and improve ROI for Voyantis' clients.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, or Statistics) or equivalent experience
Experience: 7+ years of experience in performance marketing or user acquisition, including direct hands-on management of large-scale campaigns. 3+ years in a client-facing or strategic leadership role across paid media.
Required Skills:
- Deep expertise in Google Ads (Search, UAC), Meta Ads, and campaign experimentation
- Strong analytical and storytelling skills—able to drive decisions using LTV, CAC, ROAS, incrementality, etc.
- Proven experience collaborating across data, product, and client-facing teams
- Executive presence and exceptional communication skills in high-stakes environments
Preferred Skills:
- Experience with predictive modeling, LTV forecasting, or algorithmic bid strategies
- Proficiency with SQL, Looker, or other BI tools
- Familiarity with MMPs (AppsFlyer, Adjust) and advanced analytics setups
- Background working with growth-stage SaaS, subscription apps, or fintech companies
ASSUMPTION: The ideal candidate will have a strong analytical background, a proven track record in performance marketing, and experience working with predictive modeling and cross-functional teams.
💰 Compensation & Benefits
Salary Range: $200,000/year to $250,000/year
Benefits:
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is competitive for a senior role in the performance marketing industry, and benefits include equity and standard employee benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Voyantis operates in the technology industry, focusing on predictive AI to empower growth teams and improve user acquisition, activation, engagement, nurturing, and retention for their clients.
Company Size: Voyantis has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Voyantis was founded in 2020, making it a relatively young and fast-growing company.
Company Description:
- Voyantis empowers growth teams at companies like Miro, Rappi, Nerdwallet, P&G, and Deel to effortlessly attract and retain their top customers with its prescriptive AI
- The company helps clients attract high-value customers on Google, Meta, and TikTok, then delivers timely actions to effectively activate, engage, nurture, and retain them
- Customers report a 20%-50% increase in ROAS, at least 35% more high-value subscriptions, more than 25% increase in ARPU, and at least a 25% reduction in CAC
Company Specialties:
- Prescriptive AI for growth teams
- User acquisition, activation, engagement, nurturing, and retention
- Cross-platform advertising (Google, Meta, TikTok)
Company Website: voyantis.ai
ASSUMPTION: Voyantis is a well-funded, fast-growing tech company with a strong focus on AI-driven growth solutions for its clients.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.
Reporting Structure: The Director of Performance Marketing will report directly to the leadership team and work cross-functionally with various departments, including Client Partners, Product, and Data Science.
Work Arrangement: This role is remote-friendly, with the option to work from California, New York, or Tel Aviv offices.
Growth Opportunities:
- As Voyantis continues to grow, there will be opportunities for the Director of Performance Marketing to expand their team and take on more strategic responsibilities
- With experience and success in this role, there may be opportunities to move into a VP or C-level position within the company
ASSUMPTION: The Director of Performance Marketing role offers significant growth potential as Voyantis expands its client base and product offerings.
🌍 Location & Work Environment
Office Type: Voyantis has offices in California, New York, and Tel Aviv, but this role can be performed remotely.
Office Location(s): California, New York, and Tel Aviv
Geographic Context:
- Working remotely allows for a flexible work environment and the ability to collaborate with team members across different time zones
- The company's offices are located in major tech hubs, providing opportunities for networking and professional development
- Voyantis has a global client base, exposing the Director of Performance Marketing to diverse industries and markets
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The remote-friendly work environment at Voyantis offers flexibility and the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Data Science team
- Final interview with the leadership team
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Voyantis' values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Voyantis' business and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions focused on your problem-solving skills, strategic thinking, and leadership abilities
ATS Keywords: Performance marketing, user acquisition, Google Ads, Meta Ads, campaign experimentation, LTV, CAC, ROAS, predictive modeling, cross-functional collaboration, team leadership
ASSUMPTION: The application process for the Director of Performance Marketing role at Voyantis will focus on assessing the candidate's performance marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Google Ads (Search, UAC)
- Meta Ads
- Programmatic platforms
- SQL, Looker, or other BI tools
- MMPs (AppsFlyer, Adjust)
ASSUMPTION: The Director of Performance Marketing will be proficient in various performance marketing tools and platforms, as well as data analysis tools for campaign optimization and reporting.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and cross-functional teamwork
- Customer-centric approach
Work Style:
- Analytical and strategic thinking
- Strong communication and presentation skills
- Adaptability and flexibility in a fast-paced environment
- Proactive and results-oriented approach
Self-Assessment Questions:
- How do you stay current on the latest trends and best practices in performance marketing?
- Can you provide an example of a time when you drove measurable improvements in user acquisition through strategic testing and optimization?
- How do you approach collaborating with cross-functional teams to drive business outcomes?
ASSUMPTION: Voyantis values data-driven decision making, continuous learning, and collaboration, seeking candidates who align with these core values and work styles.
⚠️ Potential Challenges
- Managing multiple client accounts and balancing their unique needs and priorities
- Keeping up with the fast-paced evolution of ad tech platforms and trends
- Ensuring consistent performance and innovation across a growing team
- Navigating a remote work environment and building strong relationships with team members and clients
ASSUMPTION: The Director of Performance Marketing role at Voyantis presents unique challenges related to managing client relationships, staying current on industry trends, and leading a growing team in a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional performance marketing roles, this position emphasizes strategic leadership and client advisory, rather than day-to-day campaign management
- Voyantis' focus on predictive AI and data-driven decision making sets it apart from other performance marketing agencies and consultancies
- This role offers significant growth potential as Voyantis continues to expand its client base and product offerings
ASSUMPTION: The Director of Performance Marketing role at Voyantis is unique in its focus on strategic leadership, predictive AI, and growth potential within the company.
📝 Sample Projects
- Developing and executing a comprehensive testing roadmap for a high-growth SaaS client, resulting in a 30% increase in user acquisition efficiency
- Collaborating with the Data Science team to integrate predictive signals into a client's Google Ads campaigns, driving a 25% increase in ROAS
- Leading a team to optimize a fintech client's Meta Ads strategy, resulting in a 40% reduction in CAC and a 20% increase in high-value subscriptions
ASSUMPTION: The Director of Performance Marketing at Voyantis will be involved in high-impact projects that drive measurable improvements in user acquisition, activation, engagement, nurturing, and retention for the company's clients.
❓ Key Questions to Ask During Interview
- How does Voyantis support the professional development and growth of its performance marketing team members?
- Can you describe the typical structure of a client account team at Voyantis and how the Director of Performance Marketing would collaborate with these teams?
- How does Voyantis approach measuring and optimizing the performance of its predictive AI solutions?
- What are the most significant growth opportunities for Voyantis in the next 1-2 years, and how would the Director of Performance Marketing contribute to these growth initiatives?
- How does Voyantis foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: During the interview process, candidates should ask thoughtful questions to better understand Voyantis' company culture, growth plans, and the specific challenges and opportunities related to the Director of Performance Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
- Prepare for the interview process by researching Voyantis' business, industry trends, and the specific challenges and opportunities related to the Director of Performance Marketing role
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
