📌 Core Information
🔹 Job Title: Director of Performance Marketing
🔹 Company: TurboTenant
🔹 Location: Denver, Colorado
🔹 Job Type: Hybrid (In-office 3 days/week)
🔹 Category: Real Estate
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Scaling budgets and optimizing campaigns to drive customer acquisition and maximize ROI
- Developing and executing multi-channel growth strategies across paid media, SEO, and emerging channels
- Managing and mentoring a high-performing team of marketers
- Collaborating cross-functionally with various teams to create consistent and impactful marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both paid media and SEO to drive growth and achieve customer acquisition goals.
📋 Key Responsibilities
✅ Lead multi-channel growth strategy and execution across paid media, SEO, and emerging channels to exceed customer acquisition goals and maximize ROI
✅ Own SEO and content strategy, enhancing keyword rankings, boosting organic traffic, and strengthening domain authority through high-quality content and best practices
✅ Manage paid media strategies across diverse channels, ensuring alignment with CAC goals and driving change towards scaling high-performing campaigns
✅ Develop compelling ads and landing pages that resonate with users and drive conversions
✅ Drive data-informed decision-making through robust channel reporting, tracking CAC, and balancing it against the LTV of customers
✅ Own performance marketing forecasting and maintain accurate attribution
✅ Inspire and develop a high-performing team, delivering strong leadership, structured coaching, and clear career development paths while holding team members accountable to performance standards
✅ Lead performance marketing operations, including budget management, reporting integrity, tag implementation, QA, and continuous optimization of data pipelines and marketing insights
✅ Stay ahead of industry trends, serving as a subject matter expert in performance marketing to elevate the team's knowledge, effectiveness, and innovation in performance marketing
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years managing Paid Media and SEO for B2C companies, with a strong track record of driving revenue through both channels
Required Skills:
- Proven experience managing monthly budgets exceeding $500k, with a demonstrated ability to allocate spend effectively to meet performance goals
- 3+ years leading and mentoring high-performing teams across SEO and Paid Media, providing clear, actionable feedback to support professional growth
- Deep understanding of SEO best practices (including YouTube), technical implementation (e.g., tag usage), and experience optimizing diverse websites for organic growth
- Deep understanding of Paid Media platform best practices including algorithm processes, technical implementation (e.g., tag usage), and experience with web and phone related tracking
- Skilled at working cross-functionally with writers, designers, and product stakeholders to build consistent and impactful marketing campaigns
- Expert in interpreting and acting on complex data sets; able to communicate insights in a clear, simple manner to inform acquisition strategies
- Naturally curious and experimental, with a history of testing new tactics—including AI tools—while staying within platform guidelines
- Strong written and verbal communicator; adept at public speaking, creating presentations, and simplifying complex ideas to engage diverse audiences
- Highly organized with strong project management skills, experience in strategic planning, and a consistent record of goal achievement
- Comfortable working with SQL—able to read, interpret, and make edits to existing queries to support data analysis and reporting
Preferred Skills:
- Experience in the real estate or proptech industry
- Experience managing a property or being a landlord
ASSUMPTION: Candidates should have a proven track record in managing Paid Media and SEO campaigns, with a strong focus on driving revenue and optimizing CAC. Experience in the real estate industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $160,000 - $170,000 USD per year + equity. The actual compensation offered will be based on experience.
Benefits:
- Competitive compensation package
- 22 days of PTO during the first year, increasing with tenure
- Annual bonus based on company performance
- Equity - an owner’s mindset is a big part of being a member of the TurboTeam
- Comprehensive medical, dental, and vision plans - with multiple plans covered at 100%
- 8 paid holidays per year + a paid day off for your birthday
- 401k matching
- Annual bike tune-up reimbursement
Working Hours: Full-time, 40 hours per week. This role requires working on-site in Denver, Colorado 3 days per week (Tuesday, Wednesday, and Thursday).
ASSUMPTION: The salary range provided is based on industry standards for a Director of Performance Marketing role with the required experience level. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. TurboTenant operates in the competitive property management software market, focusing on empowering DIY landlords with exceptional software solutions.
Company Size: 51-200 employees. As a mid-sized company, TurboTenant offers the benefits of a growing organization with ample opportunities for career growth and impact.
Founded: 2015. TurboTenant has established itself as a leader in the property management software market, with a strong focus on user experience and innovative features.
Company Description:
- TurboTenant simplifies the complex and intimidating process of managing rental properties through an elegant software platform for small, "do-it-yourself" landlords and their tenants.
- With over 800,000 landlords using its platform, TurboTenant has a proven track record of success and continues to grow and innovate in the proptech industry.
- The company's high-performance culture is driven by its "Be Better" mantra, pushing team members to reach their potential and make a massive impact on its landlords, renters, company, and the industry.
Company Specialties:
- Tenant Screening
- Tenant Online Application
- Free Online Tenant Credit Report
- Free Online Rent Payments
- Rental Marketing
- Eviction Reporting
- Custom Property Websites
- Rent payments
- Property Maintenance
- Rental Listings
- Landlord Software
- Landlord Tips
Company Website: https://www.turbotenant.com
ASSUMPTION: TurboTenant's focus on user experience, innovation, and growth makes it an attractive employer for performance marketing professionals seeking to make a significant impact in the proptech industry.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer or another executive within the marketing department.
Reporting Structure: The Director of Performance Marketing will oversee a team of marketing professionals, including Paid Media and SEO specialists, and may also collaborate with other departments such as product, design, and content.
Work Arrangement: This role is hybrid, with a requirement to be on-site in Denver, Colorado 3 days per week (Tuesday, Wednesday, and Thursday). The remaining days can be worked remotely.
Growth Opportunities:
- As TurboTenant continues to grow, there will be opportunities for the Director of Performance Marketing to expand their team and take on additional responsibilities within the marketing department.
- With a strong track record of success, this role could lead to career advancement into a VP or C-level position within the company or the broader proptech industry.
- TurboTenant's focus on professional development and career growth provides ample opportunities for team members to learn and grow within their roles.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on TurboTenant's marketing efforts and drive the company's continued success in the property management software market.
🌍 Location & Work Environment
Office Type: TurboTenant's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 320 E Vine Dr, 307, Fort Collins, Colorado 80524, US
Geographic Context:
- Denver, Colorado, is a vibrant, growing city with a strong job market and a high quality of life.
- The city is known for its diverse industries, including technology, healthcare, and energy, providing ample opportunities for professional networking and growth.
- Denver's central location makes it an ideal hub for reaching the broader property management software market.
Work Schedule: This role follows a standard full-time work schedule, with the expectation to be on-site in Denver, Colorado 3 days per week (Tuesday, Wednesday, and Thursday). The remaining days can be worked remotely, offering flexibility for work-life balance.
ASSUMPTION: Denver, Colorado, offers a dynamic work environment with a strong job market and ample opportunities for professional growth and networking within the proptech industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department to assess cultural fit and basic qualifications
- In-depth phone or video interview with the hiring manager to discuss the role, responsibilities, and career growth opportunities
- On-site interview in Denver, Colorado, with the hiring manager and other team members to assess cultural fit, leadership skills, and technical expertise
- Final interview with the Chief Marketing Officer or another executive within the marketing department to discuss the role's strategic fit within the organization
- Background check and reference check
Key Assessment Areas:
- Proven track record of driving revenue through Paid Media and SEO campaigns
- Strong leadership and team management skills
- Deep understanding of Paid Media and SEO best practices, including technical implementation and data analysis
- Excellent communication and presentation skills
- Ability to work effectively in a hybrid work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your track record of driving revenue through Paid Media and SEO campaigns
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Research TurboTenant's company culture and be prepared to discuss how your values align with the company's "Be Better" mantra
- If you have experience in the real estate or proptech industry, be ready to discuss how this background has prepared you for this role
ATS Keywords: Paid Media, SEO, Customer Acquisition, Budget Management, Team Leadership, Data Analysis, Performance Marketing, Real Estate, Proptech
ASSUMPTION: TurboTenant's interview process is designed to assess candidates' technical expertise, leadership skills, and cultural fit within the organization. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- SEMrush
- Ahrefs
- Google Analytics
- Google Tag Manager
- SQL
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This list is not exhaustive, and candidates should be prepared to discuss their experience with additional tools and technologies relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Be Better: TurboTenant's high-performance culture pushes team members to reach their potential and make a massive impact on its landlords, renters, company, and the industry.
- Simplify: TurboTenant focuses on simplifying complex processes for its users, making its software platform easy to use and accessible to all landlords.
- Innovate: TurboTenant prioritizes continuous improvement and innovation, driving growth and success in the competitive property management software market.
Work Style:
- TurboTenant's work environment is collaborative and fast-paced, with a strong focus on teamwork and cross-functional collaboration.
- The company values a growth mindset and encourages team members to take ownership of their roles and drive results.
- TurboTenant's hybrid work arrangement offers flexibility for work-life balance while maintaining a strong on-site presence to foster collaboration and creativity.
Self-Assessment Questions:
- Do you thrive in a high-performance, fast-paced work environment?
- Are you comfortable working in a hybrid setting, with a requirement to be on-site 3 days per week?
- Do you have a proven track record of driving revenue through Paid Media and SEO campaigns, with a strong focus on optimizing CAC?
- Are you an effective leader and team manager, with a history of developing and mentoring high-performing teams?
- Do you align with TurboTenant's company values, including the "Be Better" mantra?
ASSUMPTION: Candidates should assess their fit with TurboTenant's company culture and work style, ensuring they are comfortable and excited about the opportunity to make a significant impact in the proptech industry.
⚠️ Potential Challenges
- The competitive nature of the property management software market may present challenges in driving customer acquisition and market share.
- Managing a team of marketing professionals in a hybrid work environment may require additional effort to maintain strong communication and collaboration.
- Balancing the need for data-driven decision-making with the need for quick execution may present challenges in managing multiple priorities and deadlines.
- The fast-paced nature of the proptech industry may require continuous learning and adaptation to new tools, technologies, and market trends.
ASSUMPTION: Candidates should be prepared to discuss their strategies for overcoming these challenges and driving success in the role.
📈 Similar Roles Comparison
- Compared to other Director of Performance Marketing roles in the real estate industry, this role offers a unique opportunity to work for a growing, innovative company with a strong focus on user experience and continuous improvement.
- TurboTenant's mid-sized company structure provides ample opportunities for career growth and impact, with a more agile and flexible work environment than larger enterprise organizations.
- This role's hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to a wide range of candidate preferences.
ASSUMPTION: Candidates should research similar roles in the real estate industry to understand the unique opportunities and challenges presented by this position.
📝 Sample Projects
- Developing and executing a multi-channel growth strategy to drive customer acquisition and market share for TurboTenant's property management software platform
- Optimizing Paid Media campaigns across diverse channels to maximize ROI and drive revenue growth
- Implementing SEO best practices to enhance keyword rankings, boost organic traffic, and strengthen domain authority for TurboTenant's website
- Collaborating with cross-functional teams to create consistent and impactful marketing campaigns that drive user engagement and conversions
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their strategies for driving success in these areas.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the property management software market, and how does TurboTenant plan to address them?
- How does TurboTenant's hybrid work arrangement support collaboration and productivity within the marketing team?
- What are the key priorities for the Director of Performance Marketing in the first 90 days, and how can I contribute to driving success in these areas?
- How does TurboTenant's "Be Better" mantra influence the company's approach to professional development and career growth?
- What are the most important qualities and skills for success in this role, and how do they align with my background and experience?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the industry, and their eagerness to contribute to TurboTenant's continued success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your track record of driving revenue through Paid Media and SEO campaigns
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Research TurboTenant's company culture and be prepared to discuss how your values align with the company's "Be Better" mantra
- If you have experience in the real estate or proptech industry, be ready to discuss how this background has prepared you for this role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
