Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: NK Media GmbH

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning and managing performance marketing campaigns
• Analyzing campaign performance and deriving data-driven optimizations
• Collaborating with content creation and analytics teams
• Monitoring and optimizing KPIs
• Bridging the gap between creative concepts and data-driven marketing

ASSUMPTION: This role requires a strong analytical mindset and experience in performance marketing to succeed.

📋 Key Responsibilities

✅ Plan and execute performance marketing campaigns across various channels

✅ Analyze campaign performance using data and tools

✅ Collaborate with content creation and analytics teams to optimize results

✅ Monitor and optimize KPIs to achieve campaign goals

✅ Work closely with creative teams to integrate data-driven insights into marketing strategies

ASSUMPTION: The ideal candidate will have a structured mindset and be comfortable working with data to drive marketing decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in performance marketing, preferably in an agency setting

Required Skills:

• Proven experience in performance marketing campaigns
• Strong analytical skills and data-driven mindset
• Familiarity with paid media, social ads, and Google Analytics
• Excellent communication and collaboration skills
• Fluency in German and English

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the Swiss marketing landscape
• Proficiency in SQL or other data querying languages

ASSUMPTION: Candidates with a background in data analysis or a related field may also be considered.

💰 Compensation & Benefits

Salary Range: CHF 80,000 - 120,000 per year (based on experience and industry standards for performance marketing managers in Switzerland)

Benefits:

• Flexible work arrangements, including home office and workations
• On-site work with a view of Lake Zurich
• Company events and team-building activities
• Opportunities for professional growth and development
• Space for creative ideas and initiatives

Working Hours: Full-time (40 hours/week), with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees)

Founded: 2021

Company Description:

• NK Media is a digital marketing agency focused on helping businesses reach the right audience through digital channels
• The company sees clients as unique ecosystems interacting with customers and employees
• NK Media offers a range of services, including social media marketing, branding, and performance marketing

Company Specialties:

• Social Media Marketing
• Branding
• Social Recruiting
• Consulting
• Advertising
• Performance Marketing
• Social Media Performance
• Digital Marketing

Company Website: nk.media

ASSUMPTION: NK Media's small size allows for a more agile and collaborative work environment, with opportunities for employees to make a significant impact.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (on-site with flexible work-from-home options)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on diverse projects and campaigns
• Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Modern office with a view of Lake Zurich

Office Location(s): Bellariastrasse 7, Zürich, Zürich 8002, CH

Geographic Context:

• Zürich is the largest city in Switzerland and a major financial hub
• The city offers a high quality of life, with numerous cultural attractions and outdoor activities
• Zürich has a vibrant startup scene and is home to many international companies

Work Schedule: Full-time (40 hours/week), with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the option to work from home or on-site.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Experience in performance marketing campaigns
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate your analytical skills and data-driven approach through examples
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare questions to ask the interviewers about the company, team, and role

ATS Keywords: Performance Marketing, Data Analysis, Campaign Management, Paid Media, Social Ads, Google Analytics, Budget Optimization, KPI Definition, Creative Strategy, Insight Generation, Collaboration, Optimization, Structured Mindset, Hands-On Mentality, German Language, English Language

ASSUMPTION: NK Media uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Analytics
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• Results-oriented

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing campaign performance?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a structured mindset and a hands-on approach to problem-solving?

ASSUMPTION: NK Media values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple performance marketing campaigns simultaneously
• Keeping up with the latest trends and best practices in performance marketing
• Balancing data-driven decision-making with creative intuition
• Adapting to the dynamic and fast-paced nature of the digital marketing landscape

ASSUMPTION: These challenges can be overcome with strong analytical skills, a data-driven mindset, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Specialist or Manager in other digital marketing agencies
• However, NK Media's focus on customer-centric and data-driven marketing sets it apart from other agencies
• Career progression in this role may lead to senior marketing roles or management positions within the company

ASSUMPTION: While this role shares similarities with other performance marketing positions, NK Media's unique approach to marketing makes it a distinct opportunity.

📝 Sample Projects

• Developing and executing a social media advertising campaign to increase brand awareness
• Analyzing campaign performance data to optimize ad spend and improve ROI
• Collaborating with the content creation team to develop targeted marketing materials
• Conducting A/B tests to optimize landing pages and improve conversion rates

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Performance Marketing Manager may encounter in this role.

❓ Key Questions to Ask During Interview

• How does NK Media approach performance marketing differently from other agencies?
• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments within the company?
• What opportunities are there for professional growth and development within the marketing team?
• How does NK Media support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching NK Media and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.