Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Hearst Newspapers

🔹 Location: New York, NY, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in performance marketing campaigns
• Client relationship management and expectation setting
• Data-driven decision making and performance analysis
• Cross-functional collaboration with channel specialists and internal teams
• Platform audits and optimization to maximize campaign performance

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and technical proficiency in performance marketing platforms. Candidates should have experience managing end-to-end brand campaigns and be comfortable working with data to drive results.

📋 Key Responsibilities

✅ Oversee the development, implementation, and optimization of performance marketing campaigns managed by channel specialists

✅ Lead regular performance reviews with clients, presenting insights, progress against goals, and recommendations for improvement

✅ Define and track KPIs in collaboration with clients, ensuring all activities are aligned with desired outcomes

✅ Coordinate with internal teams to ensure campaign quality, timely delivery, and adherence to best practices

✅ Provide escalation support and problem-solving for any issues impacting campaign performance

✅ Maintain active certifications in major platforms such as Google Ads and Meta to ensure up-to-date knowledge of best practices and platform changes

✅ Conduct and interpret platform audits, search query reports, and routine health checks to proactively identify opportunities and risks

✅ Review and analyze campaign data, ensuring data-driven recommendations and transparency in performance

✅ Act as a point of contact for client communication, expectation setting, and strategic guidance

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and client management. Successful candidates will be comfortable working with data, communicating complex insights to clients, and leading cross-functional teams to deliver results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) managing end-to-end brand campaigns across Google Ads and Meta (Facebook/Instagram)

Required Skills:

• Strong analytical skills with the ability to interpret data, conduct audits, and translate insights into actionable recommendations
• Excellent communication and relationship management abilities
• Experience working with cross-functional teams
• Proven experience managing end-to-end brand campaigns across Google Ads and Meta (Facebook/Instagram)
• Skilled in leveraging platform tools to conduct audits, pull search query reports, and perform regular health checks
• Holds active certifications in Google Ads and Meta, demonstrating up-to-date expertise in best practices and platform capabilities

Preferred Skills:

• Experience in the newspaper publishing industry
• Fluency in additional languages

ASSUMPTION: Given the role's focus on performance marketing and client management, candidates should have a strong analytical background, excellent communication skills, and proven experience in managing brand campaigns across Google Ads and Meta.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 per year

Benefits:

• Medical, Dental, and Vision coverage
• Competitive Retirement Plan
• Generous Paid Time Off
• Paid Parental Leave
• Monthly Child & Dependent Care Reimbursement
• Mental Wellness Benefits
• Inclusive Healthcare
• Fertility Coverage
• Menopause Support
• Pet Wellness Reimbursement
• Rover Credits

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, Monday - Friday, with flexibility for project demands

ASSUMPTION: The salary range is competitive for the role and experience level required. Benefits are comprehensive and designed to support employees' physical, financial, and emotional wellbeing.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing. Hearst Newspapers is part of the Hearst Corporation, a diversified media, information, and services company with more than 360 businesses. The company's principal activities include newspaper publishing, magazine publishing, cable network programming, television broadcasting, and radio broadcasting.

Company Size: 1,001-5,000 employees. As a mid-sized company, Hearst Newspapers offers a balance between the resources of a large corporation and the agility of a smaller organization.

Founded: 1887. Hearst Newspapers has a rich history and a strong reputation in the publishing industry.

Company Description:

• Hearst Newspapers is committed to being the most trusted, most respected, and most accurate source of news and information in the communities it serves.
• The company places its readers' interests above all others and dedicates itself to the principles of truthfulness, fairness, and independence.
• Hearst Newspapers understands that the free flow of accurate information is vital to its system of government and the foundations of its economy.

Company Specialties:

• Digital
• Media
• News
• Marketing
• Publishing
• Commerce
• Advertising
• Journalism
• Content Marketing
• Entertainment
• Comics
• Photography
• Product Design
• Social Media
• Branding
• Analytics
• SEO
• Company Culture
• Web Development
• Consumer Marketing
• Audience

Company Website: JoinHNP.com

ASSUMPTION: Hearst Newspapers is a well-established company with a strong commitment to journalistic integrity and community service. Its diverse range of specialties reflects its commitment to innovation and adaptation in the publishing industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the performance marketing team.

Reporting Structure: The Performance Marketing Manager reports directly to the Director of Performance Marketing and oversees channel specialists and campaign execution teams.

Work Arrangement: On-site, with flexibility for remote work as needed. The role requires regular on-site presence for client meetings and team collaboration.

Growth Opportunities:

• Advancement to a senior or director-level role within the performance marketing team
• Expansion into related areas such as digital marketing, advertising, or audience development
• Opportunities to lead cross-functional projects and initiatives

ASSUMPTION: This role offers opportunities for career growth and leadership within the performance marketing team. Successful candidates will have the chance to make a significant impact on the company's digital marketing efforts and client relationships.

🌍 Location & Work Environment

Office Type: Urban, modern office space with collaborative work areas and private offices.

Office Location(s): 300 W 57th St, New York, NY 10019, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, museums, and entertainment options.
• The office is located in Midtown Manhattan, close to public transportation and popular dining and shopping destinations.
• New York City has a competitive job market, with many opportunities for professional growth and development.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, Monday - Friday, with flexibility for project demands and client needs.

ASSUMPTION: The office environment is modern and collaborative, with ample opportunities for professional growth and development in New York City's competitive job market.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager and a team member
• Second-round interview with additional team members or stakeholders
• Final interview with the Director of Performance Marketing
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data interpretation
• Communication and presentation skills
• Client management and relationship-building abilities
• Technical proficiency in Google Ads and Meta platforms
• Strategic thinking and campaign planning

Application Tips:

• Tailor your resume and cover letter to highlight your experience with Google Ads and Meta, as well as your analytical and communication skills.
• Prepare for interview questions that focus on your ability to analyze data, present insights, and manage client relationships.
• Be ready to discuss your experience with platform audits, search query reports, and health checks.

ATS Keywords: Google Ads, Meta, performance marketing, campaign management, data analysis, client relationship management, platform audits, search query reports, health checks

ASSUMPTION: The interview process is designed to assess candidates' analytical skills, communication abilities, and technical proficiency in Google Ads and Meta platforms. Successful candidates will be able to demonstrate their ability to manage client relationships and lead cross-functional teams to deliver results.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook/Instagram) Ads Manager
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The role requires proficiency in Google Ads and Meta platforms, as well as familiarity with data visualization and project management tools. Successful candidates will be comfortable using these tools to conduct platform audits, analyze campaign performance, and present insights to clients.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Independence
• Innovation
• Community

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Client-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable managing client relationships and setting expectations?
• Do you have experience working with cross-functional teams to deliver results?
• Are you proactive and responsive to changes in the market and platform best practices?

ASSUMPTION: Hearst Newspapers values candidates who are data-driven, collaborative, and adaptable. Successful candidates will be comfortable working in a fast-paced environment, managing client relationships, and responding to changes in the market and platform best practices.

⚠️ Potential Challenges

• Managing client expectations and ensuring campaign results meet or exceed KPIs
• Keeping up with platform changes and best practices in Google Ads and Meta
• Balancing strategic planning, data analysis, and client management responsibilities
• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities

ASSUMPTION: The role presents challenges in managing client expectations, staying current with platform changes, and balancing multiple responsibilities. Successful candidates will be able to manage these challenges effectively and deliver results in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on performance marketing and client relationship management. Unlike other roles, it requires a balance of strategic thinking, analytical skills, and technical proficiency in Google Ads and Meta platforms.
• In the newspaper publishing industry, this role is unique in its emphasis on digital marketing and data-driven decision making. Other roles may focus more on traditional print advertising or editorial content.
• Career paths in performance marketing can lead to senior or director-level roles within the marketing team, as well as opportunities to expand into related areas such as digital marketing, advertising, or audience development.

ASSUMPTION: This role is unique in its focus on performance marketing and client relationship management within the newspaper publishing industry. Successful candidates will have the opportunity to make a significant impact on the company's digital marketing efforts and client relationships.

📝 Sample Projects

• Conducting a comprehensive audit of a high-value client's Google Ads and Meta campaigns, identifying opportunities for optimization and cost savings
• Developing and implementing a data-driven strategy to improve the performance of a client's retargeting campaigns
• Leading a cross-functional team to execute a large-scale campaign launch, ensuring seamless integration with creative assets, targeting, and tracking

ASSUMPTION: These sample projects reflect the role's focus on platform audits, data-driven strategy development, and cross-functional team leadership. Successful candidates will have experience with similar projects and be able to apply their skills to deliver results in a fast-paced environment.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall performance marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its performance marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does the company measure the success of its performance marketing campaigns, and how is this role expected to contribute to those metrics?

ASSUMPTION: These interview questions are designed to assess the role's fit within the company's overall performance marketing strategy, as well as its opportunities for professional growth and development. Successful candidates will be able to demonstrate their fit with the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your experience with Google Ads and Meta, as well as your analytical and communication skills
• Prepare for interview questions that focus on your ability to analyze data, present insights, and manage client relationships
• Be ready to discuss your experience with platform audits, search query reports, and health checks
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.