Director of Performance Marketing

📌 Core Information

🔹 Job Title: Director of Performance Marketing

🔹 Company: Sama

🔹 Location: USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-performing paid media and event programs to drive qualified pipeline growth.
• Managing a team of performance marketers, contractors, and agencies to deliver measurable results.
• Collaborating with cross-functional teams to align marketing efforts and optimize funnel efficiency.
• Leveraging AI and automation to enhance personalization, segmentation, and experimentation at scale.

ASSUMPTION: This role requires a strategic mindset, ability to manage multiple projects simultaneously, and a strong focus on data-driven decision making.

📋 Key Responsibilities

Performance Strategy & Leadership

• Own Sama’s performance marketing strategy to drive awareness, engagement, and qualified pipeline across high-priority verticals.
• Build and manage a team of performance marketers, contractors, and agencies.
• Lead integrated campaign planning and execution in coordination with Product Marketing, Content, and Sales.
• Own and maintain a strategic content and campaign calendar aligned to industry use cases, field activities, and product milestones.
• Define and report on KPIs across the funnel: MQLs, SALs, SQOs, CAC, and ROI.
• Work with Marketing Ops to ensure clean attribution, lead scoring, and conversion tracking in HubSpot and Salesforce.
• Leverage AI and automation to enhance personalization, segmentation, and experimentation at scale.

Channel Execution & Optimization

• Execute and optimize cross-channel programs with a focus on paid media, events, search, website CRO, email, and lifecycle campaigns.
• Manage media budgets, vendor relationships, and campaign performance with accountability for results.

Programs You’ll Own

• Paid Acquisition (Google, LinkedIn, Meta, Reddit, Programmatic)
• Website & Conversion Optimization (Landing Pages, CRO, HubSpot)
• SEO & SEM (Keyword Strategy, Technical SEO, Paid Search)
• Email & Lifecycle Nurture (Automation, Segmentation, Lead Routing)
• Events & Webinars (Pre-event promotion, booth strategy, lead capture, post-event follow-up)
• Analytics & Attribution (Dashboards, ROI, Funnel Health)
• AI & Martech Stack (Tools for creative optimization, targeting, and automation)

ASSUMPTION: Success in this role requires a deep understanding of marketing channels, tools, and strategies, as well as the ability to adapt to new technologies and trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 10+ years of B2B performance marketing experience, preferably in enterprise tech, SaaS, or AI.

Required Skills:

• Proven success owning pipeline targets and executing high-performing paid and event programs.
• Hands-on experience with HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics, and Salesforce.
• Deep understanding of attribution modeling, funnel analysis, and budget planning.
• Experience with field marketing or performance-focused event strategy.
• Skilled at managing internal teams and external vendors with a test-and-learn mindset.
• Clear communicator with a passion for operational excellence, experimentation, and measurable outcomes.

Preferred Skills:

• Experience with AI and machine learning tools.
• Fluency in SQL or other data query languages.

ASSUMPTION: Candidates should have a strong analytical mindset, be comfortable working with data, and possess excellent communication skills to collaborate effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 per year (based on experience and market data)

Benefits:

• Medical, dental, and vision insurance
• Life and disability insurance
• 401(k) with company match
• Paid time off and holidays
• Professional development stipends and opportunities
• Employee assistance program
• Remote work equipment allowance

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the enterprise tech industry. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 1,001-5,000 employees

Founded: 2008

Company Description:

• Sama is a global leader in ethical data annotation and model evaluation solutions for computer vision, generative AI, and other major applications of artificial intelligence.
• The company minimizes the risk of model failure and lowers the total cost of ownership through an enterprise-ready ML-powered platform, actionable data insights uncovered by proprietary algorithms, and a highly skilled on-staff team of over 5,000 data experts.

Company Specialties:

• Image annotation
• Machine Learning
• Video Annotation
• 3D Annotation
• Sensor Data Annotation
• Data Annotation
• AI
• Impact Sourcing
• Social Enterprise
• Validation for machine learning algorithms
• Autonomous Navigation
• Autonomous Vehicles
• AI for Agriculture
• AI for E-Commerce
• AI for AR/VR
• Training Data
• Complex Training Data
• Generative AI
• Supervised Fine-Tuning
• Red Teaming for Generative AI
• Model Evaluation
• Large Language Models
• LMM

Company Website: www.sama.com

ASSUMPTION: Sama's focus on ethical AI and social impact sets it apart in the tech industry, offering candidates the opportunity to make a positive impact while working on cutting-edge AI solutions.

📊 Role Analysis

Career Level: Senior-level role with potential for growth into a leadership or executive position.

Reporting Structure: This role reports directly to the Chief Marketing Officer or another senior marketing leader.

Work Arrangement: Remote work with occasional travel for team meetings and industry events.

Growth Opportunities:

• Potential to expand the team and take on more responsibilities as the company grows.
• Opportunity to work on high-impact projects and drive significant business results.
• Potential to transition into a leadership or executive role within the marketing organization.

ASSUMPTION: Success in this role can lead to increased visibility, influence, and career advancement within the organization.

🌍 Location & Work Environment

Office Type: Remote-first company with occasional in-person meetings and events.

Office Location(s): San Francisco, CA (HQ), Montreal, QC, Nairobi, KE, Kampala, UG, The Hague, NL, and Tres Rios, CR

Geographic Context:

• Sama's global presence allows for remote work with team members and clients across various time zones.
• The company's headquarters in San Francisco offers a vibrant tech industry and startup ecosystem.
• Sama's offices in Montreal, Nairobi, Kampala, The Hague, and Tres Rios provide opportunities to work with diverse teams and gain international experience.

Work Schedule: Flexible hours with a focus on results and deliverables, rather than strict office hours.

ASSUMPTION: Remote work at Sama requires strong self-motivation, time management, and communication skills to collaborate effectively with distributed teams.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or a member of the HR team.
• Technical assessment or case study to evaluate marketing strategy and data analysis skills.
• Behavioral interview to assess cultural fit, leadership, and communication skills.
• Final interview with senior leadership to discuss the role, team dynamics, and career growth opportunities.

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Channel-specific expertise (paid media, events, SEO, etc.)
• Leadership and team management
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
• Brush up on your knowledge of Sama's products, services, and industry presence.
• Showcase your understanding of AI, machine learning, and data annotation concepts.

ATS Keywords: Performance Marketing, Paid Media, Events, SEO, SEM, AI, Machine Learning, Data Annotation, Marketing Strategy, Budget Planning, Team Management

ASSUMPTION: Sama's interview process is designed to evaluate both technical skills and cultural fit, with a strong emphasis on data-driven decision making and strategic thinking.

🛠️ Tools & Technologies

• HubSpot
• Google Ads
• LinkedIn Campaign Manager
• Google Analytics
• Salesforce
• AI and machine learning tools (e.g., TensorFlow, PyTorch)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• One Team, One Goal - Deliver. Period.
• Trust & Transparency
• Customer First
• Humanity

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Agile and adaptable to change
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Sama's company values and mission?
• Describe a time when you had to adapt your marketing plan due to changing circumstances or new data insights.
• How do you approach working with diverse teams and stakeholders to drive consensus and achieve common goals?

ASSUMPTION: Sama's culture values collaboration, transparency, and a strong commitment to social impact, making it an attractive workplace for candidates who share these priorities.

⚠️ Potential Challenges

• Managing a large team and multiple projects simultaneously may require strong time management and prioritization skills.
• Working in a fast-paced, high-growth environment may present challenges in maintaining work-life balance.
• Navigating a remote work environment may require strong communication and self-motivation skills.
• Dealing with a diverse range of stakeholders, including clients, partners, and internal teams, may require exceptional interpersonal and diplomatic skills.

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a deep understanding of Sama's products, services, and industry presence.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of AI, machine learning, and data annotation concepts.
• Sama's focus on ethical AI and social impact sets it apart from other tech companies, offering candidates the opportunity to make a positive impact while working on cutting-edge AI solutions.
• This role may require more frequent travel for industry events and client meetings compared to other remote or hybrid positions.

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a high-performing paid media campaign to drive qualified pipeline growth in a specific industry vertical.
• Managing a team to execute a successful field marketing event, resulting in a significant increase in leads and brand awareness.
• Optimizing the conversion rate of a landing page using A/B testing and data-driven decision making, leading to a 20% increase in conversions.

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the impactful nature of the work required in this role.

❓ Key Questions to Ask During Interview

• How does Sama measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• Can you describe the team structure and dynamics of the marketing department, and how does this role fit within the organization?
• How does Sama approach integrating marketing efforts with product development and sales strategies?
• What opportunities are there for growth and professional development within the marketing organization?
• How does Sama support work-life balance for its employees, particularly those in remote or hybrid roles?

ASSUMPTION: These questions can help candidates better understand the role, team dynamics, and career growth opportunities within Sama.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Sama Director of Performance Marketing
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
• Brush up on your knowledge of Sama's products, services, and industry presence.
• Showcase your understanding of AI, machine learning, and data annotation concepts.
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.