📌 Core Information
🔹 Job Title: Director, Paid Social
🔹 Company: Tinuiti
🔹 Location: Remote - NY
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-05
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Leading a portfolio of clients, ensuring strategic alignment and fostering trust with senior client stakeholders
- Overseeing client onboarding, offboarding, and account transitions
- Providing timely feedback, coaching, and evaluation to team members
- Collaborating with internal leadership to achieve financial targets and objectives
- Staying at the forefront of industry trends and implementing cutting-edge tactics and technologies
ASSUMPTION: This role requires a high level of strategic thinking, client management, and team leadership skills. It is ideal for an experienced Paid Social professional looking to take the next step in their career.
📋 Key Responsibilities
✅ Client Management & Leadership: Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives and fostering trust with senior client stakeholders
✅ Client Onboarding & Transitions: Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities
✅ Team Leadership and Development: Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings, ensuring adherence to scorecard tasks, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development
✅ Business Acumen and Financial KPIs: Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations as well as client margin
✅ Innovation and Thought Leadership: Stay at the forefront of industry, consumer, platform, and relevant vertical trends. Implement cutting-edge tactics and technologies. Drive innovative ideas and approaches to enhance campaign effectiveness and bring true value to our clients
✅ Client Education: Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise
✅ Industry Expertise: Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations
✅ Channel Specific Expertise: Oversee client team’s media strategy across Social platforms to ensure the most effective use of media dollars against the clients goals. Effectively communicate strategy and innovation to client and their leadership.
ASSUMPTION: This role requires a strong understanding of Paid Social strategies across multiple platforms and the ability to translate complex data into actionable insights for clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in Paid Social roles with a proven track record of executing successful campaigns across multiple Social platforms. 3+ years of management experience preferred.
Required Skills:
- Expertise in Social strategy across Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, and X
- Demonstrated experience in leading and managing teams, developing strategies, and achieving substantial business objectives
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
- Confidence speaking with and presenting to senior management, and senior client leadership, including C-Suite executives
Preferred Skills:
- Experience with RevShare incentive pay programs
- Familiarity with Tinuiti's patented tech, Bliss Point by Tinuiti
ASSUMPTION: While not explicitly stated, familiarity with RevShare incentive pay programs and Tinuiti's patented tech, Bliss Point by Tinuiti, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $145,000 per year
Benefits:
- Unlimited PTO
- Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Match up to 4% of your contributions at 100% with immediate vesting
- Perks and Wellness: Fringe, Forma, Thankful giving, Equity
- Learning and Development: Mentor program and more
Working Hours: Full-time, typically 40 hours per week. Flexible hours and remote work arrangement.
ASSUMPTION: The salary range provided is based on market data for similar roles in the industry. The benefits package is comprehensive and includes health, wellness, and professional development opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti operates in the Advertising Services industry, focusing on full-funnel performance marketing across various media channels.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become the largest independent full-funnel performance marketing agency in the US.
Company Description:
- Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most
- The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point
- Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on data-driven marketing and its patented tech, Bliss Point by Tinuiti, sets it apart in the industry and offers unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and strategic decision-making.
Reporting Structure: The Director, Paid Social will report directly to the Pod Leader and collaborate closely with other Directors within the pod.
Work Arrangement: This role is 100% remote, with flexible hours and the opportunity to work from anywhere in the United States.
Growth Opportunities:
- Potential to advance to a leadership role within the company, such as a Vice President or Chief Officer position
- Opportunities to expand expertise across different media channels and platforms
- Chance to work with and learn from industry-leading experts in performance marketing
ASSUMPTION: Given Tinuiti's size and growth, there are ample opportunities for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): N/A (fully remote)
Geographic Context:
- The role is remote and can be performed from anywhere in the United States
- Tinuiti has multiple office locations across the country, providing opportunities for in-person collaboration when needed
- The company culture is inclusive and diverse, with a strong focus on work-life balance and employee well-being
Work Schedule: Full-time, typically 40 hours per week. Flexible hours and remote work arrangement.
ASSUMPTION: The fully remote nature of this role offers a high degree of flexibility and work-life balance, while still providing opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with key stakeholders, including the hiring manager and team members
- Final interview with the Pod Leader or another senior leader within the company
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Client management and communication skills
- Leadership and team management skills
- Expertise in Paid Social strategies and analytics
Application Tips:
- Highlight specific examples of successful Paid Social campaigns and strategies in your resume and cover letter
- Demonstrate your ability to lead and manage teams, as well as your experience with client onboarding and transitions
- Showcase your understanding of industry trends and your ability to drive innovation and thought leadership
ATS Keywords: Paid Social, Client Management, Team Leadership, Business Acumen, Innovation, Client Education, Social Strategy, Data Analysis, Communication, Interpersonal Skills, Analytics Tools, Google Suite, Microsoft Excel, PowerPoint
ASSUMPTION: Tinuiti's hiring process is thorough and designed to assess both technical skills and cultural fit. Applicants should be prepared to provide specific examples and demonstrate their expertise throughout the interview process.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Microsoft Excel & PowerPoint
- Social media advertising platforms (Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, X)
- Analytics tools (e.g., Google Analytics, Facebook Pixel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with project management tools and analytics software would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness: Tinuiti encourages employees to take ownership of their roles and contribute to the company's success
- Never Stop Learning: The company fosters a culture of continuous learning and improvement
- Ignite Your Passion: Tinuiti values employees who are passionate about their work and the company's mission
- Thankful Living: The company promotes a culture of gratitude and appreciation for employees' hard work and dedication
- Inspire Innovation & Change: Tinuiti encourages employees to think creatively and challenge the status quo
Work Style:
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration
- Data-driven and results-focused, with a commitment to continuous improvement
- Flexible and adaptable, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple clients and projects simultaneously?
- Are you passionate about staying up-to-date with industry trends and emerging technologies, and do you enjoy sharing your knowledge with others?
- Do you have a proven track record of driving innovation and thought leadership in your previous roles?
ASSUMPTION: Tinuiti's culture is collaborative, data-driven, and focused on continuous improvement. Applicants should be comfortable working in a fast-paced, dynamic environment and be passionate about staying up-to-date with industry trends and emerging technologies.
⚠️ Potential Challenges
- The fully remote nature of the role may present challenges in building and maintaining relationships with clients and team members
- The fast-paced, dynamic environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role requires a high level of strategic thinking and client management skills, which may be challenging for candidates with less experience in these areas
- The remote work arrangement may present challenges in maintaining work-life balance, as the lines between work and personal life may blur
ASSUMPTION: While Tinuiti offers a high degree of flexibility and work-life balance, the fully remote nature of the role and the fast-paced, dynamic environment may present unique challenges for some candidates.
📈 Similar Roles Comparison
- Compared to other Director-level roles in Paid Social, this role places a greater emphasis on client management and leadership, requiring a higher level of strategic thinking and client-facing skills
- Tinuiti's focus on data-driven marketing and its patented tech, Bliss Point by Tinuiti, sets it apart from other agencies in the industry, offering unique opportunities for growth and innovation
- Career paths within Tinuiti may vary depending on the individual's skills, interests, and the company's growth and expansion. Opportunities for advancement may be more limited in smaller agencies or in-house marketing teams
ASSUMPTION: While this role shares similarities with other Director-level roles in Paid Social, Tinuiti's unique focus on data-driven marketing and its patented tech, Bliss Point by Tinuiti, sets it apart and offers unique opportunities for growth and innovation.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social strategy for a major e-commerce client, resulting in a 30% increase in sales and a 20% reduction in cost per acquisition
- Leading a team of Paid Social specialists in a global rebranding campaign for a Fortune 500 company, achieving a 40% increase in brand awareness and a 25% increase in website traffic
- Implementing a cutting-edge machine learning algorithm to optimize ad spend and improve campaign performance for a portfolio of clients, resulting in an average 15% increase in return on ad spend
ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and technical expertise required for the Director, Paid Social role at Tinuiti.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to client onboarding and offboarding, and how this role fits into that process?
- How does Tinuiti support the professional development and growth of its employees, particularly in this role?
- Can you provide an example of a time when you had to pivot or adjust a Paid Social strategy mid-campaign, and how you handled it?
- How does Tinuiti measure the success of its Paid Social campaigns, and how does this role contribute to that process?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this time?
ASSUMPTION: These questions are designed to provide insight into the company's approach to client management, professional development, and performance evaluation, as well as the day-to-day responsibilities and priorities of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your experience with Paid Social strategies, client management, and team leadership
- In your cover letter, explain why you are interested in this role and how your skills and experience make you a strong fit for Tinuiti's culture and values
- Prepare examples of successful Paid Social campaigns and strategies to discuss during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
