Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Huckberry

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-time, Hybrid (Remote-friendly)

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote-friendly (Relocation support provided)

🚀 Job Overview

Key aspects of this role include:

• Leading performance marketing strategy and execution across multiple channels
• Driving customer acquisition and efficiency through creative development and optimization
• Collaborating cross-functionally to align media, creative, and merchandising for integrated go-to-market strategies
• Analyzing performance data and translating insights into actionable recommendations
• Staying ahead of DTC trends and proactively surfacing new tools, tactics, and channels

ASSUMPTION: This role requires a high degree of ownership and strategic input, with a focus on driving scalable growth and contributing directly to company-level goals.

📋 Key Responsibilities

✅ Lead performance marketing strategy and execution across Meta, Google, YouTube, affiliate, and emerging channels—owning acquisition KPIs, channel health, and spend efficiency

✅ Guide and scale performance creative development—owning creative briefs, testing frameworks, and cross-functional feedback loops that drive iterative asset optimization

✅ Manage and execute integrated go-to-market strategies across product drops, seasonal campaigns, and evergreen initiatives—ensuring media, creative, and merchandising are fully aligned

✅ Structure testing roadmaps across messaging, landing experiences, audience segments, and creative variations—driving continuous learning and iteration

✅ Analyze performance data and translate insights into actionable recommendations, communicated to creative, media, and site experience teams

✅ Collaborate cross-functionally and communicate results—regularly share performance insights, learnings, and forward-looking optimization and growth ideas with leadership and partner teams

✅ Stay ahead of DTC trends—proactively surface new tools, tactics, and channels to improve acquisition efficiency and creative performance

ASSUMPTION: This role involves a high degree of cross-functional collaboration and communication, requiring strong organizational skills and the ability to prioritize and execute with minimal oversight.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in growth, performance marketing, or digital strategy (DTC, retail, or ecommerce experience preferred)

Required Skills:

• Demonstrated success managing paid media strategy and multi-channel campaigns (Meta and Google experience required)
• Proven experience developing and optimizing creative for performance—comfortable briefing, analyzing, and iterating with a creative lens
• Strong analytical skills with a test-and-learn mindset; able to build roadmaps and connect data to strategy.
• Experience working cross-functionally to hit New Customer Acquisition Cost and Efficiency Goals (cross-function with agency experience preferred but not required)
• Proficiency in Meta Ads Manager, Google Ads Manager, Looker (or similar BI tools), and project management platforms (AirTable experience preferred but not required)
• Highly organized and proactive—able to prioritize, execute, and communicate with minimal oversight

Preferred Skills:

• Hands-on experience with landing page testing, CRO, or funnel optimization
• Familiarity with influencer, affiliate, SEO, or lifecycle marketing channels
• Experience mentoring junior team members or managing external teams
• Passionate about storytelling, adventure, and the Huckberry lifestyle

ASSUMPTION: Candidates with experience in DTC, retail, or ecommerce environments may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Performance Marketing Manager with 4-10 years of experience in the Austin, TX area)

Benefits:

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Time Off & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• WFH flexibility
• Annual offsites

Working Hours: Full-time (40 hours/week), with flexible work arrangements and remote-friendly policies

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (DTC)

Company Size: 51-200 employees

Founded: 2011

Company Description:

• Huckberry is a one-stop men’s shop that combines a lifestyle retailer and media brand
• Focuses on discovering and curating the world’s coolest emerging and heritage brands for an active, adventurous, and stylish lifestyle
• Pioneering a new lifestyle category called Everyday Adventure and trailblazing a new business model that combines retail, media, and community

Company Specialties:

• Performance marketing
• Creative development
• Cross-functional collaboration
• Data-driven decision making

Company Website: Huckberry.com

ASSUMPTION: Huckberry's unique business model and focus on storytelling and adventure make it an attractive employer for candidates passionate about its mission and values.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with cross-functional teams, including Creative, Product Marketing, and Merchandising

Work Arrangement: Hybrid (Remote-friendly, with relocation support provided)

Growth Opportunities:

• Potential career progression into senior marketing leadership roles
• Opportunities to mentor junior team members and develop leadership skills
• Chance to contribute to the growth and success of a unique and innovative retail brand

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in performance marketing and retail.

🌍 Location & Work Environment

Office Type: Hybrid (Remote-friendly, with an office in Austin, TX)

Office Location(s): 220 Industrial Blvd, Austin, Texas 78745, US

Geographic Context:

• Austin, TX is known for its vibrant tech industry, outdoor activities, and strong job market
• The city offers a high quality of life, with a diverse culture, numerous parks, and a thriving food scene
• Huckberry's office is located in the East Austin area, close to numerous amenities and attractions

Work Schedule: Full-time (40 hours/week), with flexible work arrangements and remote-friendly policies

ASSUMPTION: Austin, TX offers a desirable work-life balance, with numerous outdoor activities and cultural attractions, making it an attractive location for candidates seeking a vibrant and dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Case study or project presentation to evaluate strategic thinking and execution
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven decision-making abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Huckberry's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of Huckberry's unique business model and focus on storytelling and adventure
• Prepare for behavioral interview questions by reflecting on past experiences and accomplishments
• Demonstrate your ability to think strategically and solve problems by preparing a case study or project presentation

ATS Keywords: Performance marketing, paid media strategy, creative development, data analysis, cross-functional collaboration, Meta Ads Manager, Google Ads Manager, Looker, project management, testing roadmaps, customer acquisition, digital strategy, CRO, funnel optimization, influencer marketing, affiliate marketing

ASSUMPTION: Huckberry's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on evaluating their ability to drive performance and growth in a dynamic and innovative retail environment.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads Manager
• Looker (or similar BI tools)
• Project management platforms (AirTable experience preferred but not required)
• Additional tools and technologies may be required based on specific projects and initiatives

ASSUMPTION: Candidates should be comfortable learning and utilizing new tools and technologies as needed to drive performance and growth in this role.

👔 Cultural Fit Considerations

Company Values:

• Storytelling
• Adventure
• Community
• Innovation
• Quality

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Strategic and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Huckberry's values of storytelling and adventure in your personal and professional life?
• How have you successfully collaborated with cross-functional teams to drive performance and growth in previous roles?
• How do you approach learning and utilizing new tools and technologies to drive results?

ASSUMPTION: Candidates who align with Huckberry's values and work style, and can demonstrate a strong cultural fit, will be well-positioned to succeed in this role.

⚠️ Potential Challenges

• Managing multiple channels and stakeholders to drive performance and efficiency
• Keeping up with the fast-paced and dynamic nature of the DTC retail industry
• Balancing strategic thinking with day-to-day execution and optimization
• Collaborating effectively with remote team members and stakeholders

ASSUMPTION: Candidates should be comfortable navigating complex and dynamic environments, and possess strong organizational and communication skills to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional retail marketing roles, this position focuses heavily on performance marketing and customer acquisition, with a strong emphasis on data-driven decision making and optimization
• Huckberry's unique business model and focus on storytelling and adventure set it apart from traditional retail brands, offering candidates a unique and innovative work environment
• This role offers significant growth potential for candidates looking to advance their careers in performance marketing and retail, with opportunities to mentor junior team members and contribute to the company's success

ASSUMPTION: Candidates should consider the unique aspects of this role and Huckberry's business model when evaluating their fit and potential for growth in this position.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new product line, with a focus on driving customer acquisition and efficiency
• Optimizing creative assets and testing frameworks to improve performance and engagement across multiple channels
• Analyzing performance data and translating insights into actionable recommendations to drive continuous learning and iteration

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of this role, with a focus on driving performance and growth through cross-functional collaboration and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into Huckberry's overall marketing strategy and growth plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Huckberry support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a fast-paced and dynamic DTC retail environment?
• How does Huckberry foster a culture of innovation and continuous learning?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions by reflecting on past experiences and accomplishments
• Demonstrate your ability to think strategically and solve problems by preparing a case study or project presentation
• Follow up with Huckberry's hiring team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.