Director of Performance Marketing

📌 Core Information

🔹 Job Title: Director of Performance Marketing

🔹 Company: Mechanism Ventures

🔹 Location: Remote - United States

🔹 Job Type: Full-Time

🔹 Category: Growth

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving paid customer acquisition across multiple high-growth startups in our portfolio
• Owning both strategy and execution of paid media programs with a strong emphasis on hands-on campaign management in Meta Ads and Google Ads
• Building and leading a lean high-performing team, and developing systems and processes required to launch companies at scale
• Collaborating cross-functionally with SEO, partnerships, lifecycle, reverse engineering, and growth operations to drive integrated growth

ASSUMPTION: This role requires a deeply analytical, humble, and coachable marketing expert who understands not just how to run ads, but why growth systems succeed. Candidates should be capable of rolling up their sleeves, building campaigns, running structured tests, and delivering measurable business outcomes.

📋 Key Responsibilities

✅ Own performance marketing strategy and execution for multiple portfolio companies, with deep focus on Meta Ads and Google Ads

✅ Personally manage and optimize campaigns in Meta and Google Ads - owning strategy, execution, testing, and reporting as needed to drive performance

✅ Starting as an IC (individual contributor), you’ll ramp up on the accounts and businesses quickly identifying opportunities to grow the team (~1-2 employees in the first 12 months) as the portfolio needs grow

✅ Present campaign results, strategy, and recommendations to CEOs and portfolio leadership in a clear and actionable manner

✅ Build scalable processes and systems for launching and optimizing performance programs across multiple brands and verticals

✅ Explore and test emerging channels (e.g. TikTok) and leverage AI to uplevel campaign management and creative testing workflows

✅ Develop a CRO testing framework that improves channel unit economics and drives scale

✅ Structure and analyze rigorous A/B tests to improve performance and efficiency

✅ Develop and document best practices for campaign architecture, creative strategy, bidding, targeting, and measurement

✅ Monitor daily performance and report on KPIs, providing actionable insights and recommendations to CEOs/stakeholders - you’ll be responsible for performance and reporting performance

✅ Stay current on industry trends and algorithm updates, and continuously improve our systems accordingly

✅ Foster a culture of curiosity, learning, and rigorous thinking across the growth team

ASSUMPTION: This role requires a strong focus on hands-on campaign management, strategy development, and team leadership. The ideal candidate will have a deep understanding of auction dynamics, algorithmic optimization, creative impact on performance, and measurement methodologies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on experience launching, scaling, and optimizing campaigns directly within Meta Ads Manager and Google Ads platform

Required Skills:

• Proven ability to drive meaningful business outcomes through paid media with a track record of delivering measurable growth and profitability
• Experience in the platforms within the last six months while incorporating new AI tools and software to accelerate growth
• Full-funnel understanding with experience working in MTA solutions, P&L’s, and an understanding of building forecasting models
• A passion for building systems for producing high quality creatives at scale incorporating AI tools and processes alongside best in class creative testing structures
• Experience hiring, developing, and coaching high-performance marketing teams
• Deep understanding of core KPIs including ROAS, mLTV, CAC and the ability to balance efficiency with strategic business growth objectives
• Exposure to broader growth areas (SEO, retention, partnerships) and ability to collaborate cross-functionally
• Passion for building scalable systems, structured testing, and continuous improvement
• Strong verbal and written communication skills — tailoring your communication style to executives, peers, and team members alike

Preferred Skills:

• Experience working in a venture capital or startup environment
• Fluency in additional languages

ASSUMPTION: Given the high-growth startup environment, candidates with experience in venture capital or startup settings may have an advantage. Additionally, fluency in multiple languages could be beneficial for reaching diverse audiences.

💰 Compensation & Benefits

Salary Range: $160,000 - $200,000 / year

Benefits:

• Competitive base salary
• Equity in all active portfolio companies and any launched during your tenure

Working Hours: This role is full-time and requires significant overlap with US Eastern Time hours. It demands dedication beyond the standard 9 to 5 — we need someone eager to drive impact and outcomes in a fast-moving environment.

ASSUMPTION: The salary range provided is based on the company's stated compensation for candidates located in specific states. For candidates outside these states, the base salary range may vary based on qualifications, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Mechanism Ventures started building profitable startups from scratch in 2019, bringing together top engineering minds to drive a 100% success rate in company building
• They have built ten high-growth companies driving $100M+ in revenue and developed an engineering approach to entrepreneurship rooted in algorithms and advanced mathematics
• Now, they are working to automate company building to launch profitable companies that can reinvest their own resources to become enterprises helping millions or even billions of people

Company Specialties:

• Venture Capital and Private Equity
• Startup Incubation
• Company Building

Company Website: http://mechanism.com/

ASSUMPTION: Mechanism Ventures is a venture capital firm focused on building and investing in high-growth startups. Their unique approach to company building sets them apart in the industry.

📊 Role Analysis

Career Level: Senior-level role with significant responsibilities and the potential to grow and shape the company's growth strategy

Reporting Structure: This role reports directly to Mechanism’s VP of Growth

Work Arrangement: Remote, with significant overlap with US Eastern Time hours

Growth Opportunities:

• As the first dedicated performance marketing hire, there is significant room for growth and expansion of the team and function
• Potential to work closely with CEOs and stakeholders across multiple portfolio companies, driving integrated growth strategies
• Opportunity to develop and implement cutting-edge marketing strategies, leveraging AI and emerging channels

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on the growth and success of multiple high-growth startups within a venture capital firm.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Remote, US

Geographic Context:

• The United States has a diverse and large market for digital advertising, with significant opportunities for growth and innovation
• The remote work environment allows for flexibility and work-life balance, while also enabling collaboration with team members and stakeholders across time zones
• The company's focus on automation and AI-driven growth strategies may require occasional evening or weekend work to stay current on industry trends and algorithm updates

Work Schedule: Full-time, with significant overlap with US Eastern Time hours

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from anywhere in the United States. However, the role's demands may require occasional evening or weekend work to ensure the success of campaigns and the continuous improvement of marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess cultural fit and understanding of the role
• Deep dive into campaign management and strategy skills, with a focus on hands-on experience with Meta Ads and Google Ads
• Final round with Mechanism’s VP of Growth to discuss long-term vision and growth opportunities

Key Assessment Areas:

• Campaign management and optimization skills in Meta Ads and Google Ads
• Strategic thinking and ability to develop and execute growth strategies
• Communication and presentation skills, with the ability to clearly articulate complex marketing concepts to CEOs and stakeholders
• Cultural fit and alignment with Mechanism Ventures' mission and values

Application Tips:

• Highlight specific examples of successful campaign management and optimization in your resume and cover letter
• Demonstrate a deep understanding of auction dynamics, algorithmic optimization, and measurement methodologies in your application materials
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment

ATS Keywords: Performance Marketing, Meta Ads, Google Ads, Campaign Management, Data Analysis, A/B Testing, Creative Strategy, Team Leadership, Growth Strategy, SEO, Cross-Functional Collaboration, Algorithmic Optimization, CRO Testing, Communication Skills, Problem Solving, System Building

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills in campaign management and optimization, as well as their strategic thinking, communication, and cultural fit with Mechanism Ventures.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• AI-driven marketing platforms and tools
• Campaign management and analytics software

ASSUMPTION: The ideal candidate will have hands-on experience with Meta Ads Manager and Google Ads, as well as a willingness to explore and leverage AI-driven marketing platforms and tools to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and cross-functional teamwork
• Entrepreneurial spirit and ownership

Work Style:

• Hands-on and roll-up-your-sleeves approach to campaign management and optimization
• Strategic and data-driven thinking
• Collaborative and cross-functional teamwork
• Fast-paced and results-oriented environment

Self-Assessment Questions:

• Do you have a deep understanding of auction dynamics, algorithmic optimization, and measurement methodologies in paid media?
• Are you comfortable working in a fast-paced, high-velocity environment and making data-driven decisions under uncertainty?
• Do you thrive in a collaborative, cross-functional team setting and enjoy working with diverse stakeholders to drive integrated growth strategies?

ASSUMPTION: Mechanism Ventures values data-driven decision making, continuous learning, collaboration, and an entrepreneurial spirit. Candidates who align with these values and are comfortable working in a fast-paced, results-oriented environment will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and brands simultaneously, requiring strong organizational skills and the ability to prioritize effectively
• Staying current on industry trends and algorithm updates, which may require occasional evening or weekend work
• Balancing efficiency with strategic business growth objectives, which may involve trade-offs and difficult decisions
• Working remotely, which may present challenges in maintaining productivity and work-life balance

ASSUMPTION: The potential challenges in this role include managing multiple campaigns and brands, staying current on industry trends, balancing efficiency with growth objectives, and working remotely. Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a fast-paced, high-velocity environment.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on hands-on campaign management and optimization, as well as the opportunity to work across multiple high-growth startups within a venture capital firm
• In the venture capital and private equity industry, this role is unique in its focus on driving paid customer acquisition and growth strategies for portfolio companies
• Career path comparison: This role offers significant growth opportunities, with the potential to build and lead a high-performing marketing team and drive integrated growth strategies across multiple portfolio companies

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on the growth and success of multiple high-growth startups within a venture capital firm. Candidates should be prepared to leverage their technical skills, strategic thinking, and leadership abilities to drive meaningful business outcomes.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for a high-growth startup in Mechanism Ventures' portfolio, including hands-on campaign management and optimization in Meta Ads and Google Ads
• Building and leading a high-performing marketing team, with a focus on hiring, developing, and coaching top talent to drive integrated growth strategies
• Implementing a CRO testing framework that improves channel unit economics and drives scale, with a focus on balancing efficiency with strategic business growth objectives

ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and leadership aspects of the Director of Performance Marketing role at Mechanism Ventures. Candidates should be prepared to provide specific examples of their experience and accomplishments in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the growth trajectory of Mechanism Ventures' portfolio companies and how this role will contribute to their success?
• How does Mechanism Ventures support the growth and development of its portfolio companies, and what resources will be available to the Director of Performance Marketing to drive integrated growth strategies?
• What is the company's approach to AI-driven marketing and how will this role leverage emerging channels and technologies to optimize campaign performance?
• How does Mechanism Ventures foster a culture of collaboration and cross-functional teamwork, and what opportunities will there be to work closely with CEOs and stakeholders across multiple portfolio companies?
• What are the key priorities for the Director of Performance Marketing in the first 90 days, and how will the role evolve over time as the portfolio grows and expands?

ASSUMPTION: These key questions will help candidates assess the growth opportunities, resources, and cultural fit of the Director of Performance Marketing role at Mechanism Ventures. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://mechanismventures.pinpointhq.com/en/postings/263769d9-7a5d-427d-834a-b041024eca46
• Tailor your resume and cover letter to highlight your specific experience and accomplishments in campaign management, optimization, and growth strategy
• Prepare for the interview process by researching Mechanism Ventures' portfolio companies and understanding their unique growth challenges and opportunities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.