📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: Signet Jewelers
🔹 Location: R2Net Operations, New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing paid social advertising efforts across platforms like Meta, TikTok, and Pinterest
- Managing the full campaign lifecycle, from planning and execution to analysis and reporting
- Collaborating cross-functionally with SEM, CRM, and Brand teams to align marketing strategy with business goals
- Staying informed on industry trends, platform updates, and best practices in digital advertising
ASSUMPTION: This role requires a strong understanding of performance marketing, ad platforms, audience targeting, and trend forecasting. The ideal candidate will have experience in these areas and be comfortable working in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Develop and execute full-funnel paid social strategies across platforms to drive customer acquisition and revenue growth
✅ Manage day-to-day campaign builds, optimizations, A/B testing, and performance monitoring
✅ Partner with creative teams to brief, test, and iterate ad creatives based on performance insights
✅ Analyze campaign data to generate actionable insights and report on key metrics like ROAS, CAC, and LTV
✅ Identify and scale new audiences, channels, and ad formats to improve efficiency and drive growth
✅ Own paid social budget pacing, forecasting, and allocation based on performance
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in paid social advertising, performance marketing, or a related role
Required Skills:
- Proven experience in paid social advertising and campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Familiarity with ad platforms like Meta, TikTok, and Pinterest
- Experience with audience targeting and trend forecasting
Preferred Skills:
- Experience with Google Analytics and other data analysis tools
- Familiarity with ecommerce platforms and marketing automation tools
- Knowledge of the jewelry industry
ASSUMPTION: While a degree in Marketing or Business is preferred, Signet Jewelers may consider candidates with relevant experience and skills who have pursued alternative educational paths.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (Based on industry standards for a mid-senior level marketing role in New York, NY)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on jewelry
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for campaign management and optimization)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Signet Jewelers offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Signet Jewelers operates in the retail industry, specifically focusing on diamond jewelry. The company is the world's largest retailer of diamond jewelry and the largest specialty jewelry retailer in the US, UK, and Canada.
Company Size: Signet Jewelers is a large company with over 10,000 employees globally. This means there are ample opportunities for career growth and development.
Founded: 1910, in Akron, Ohio
Company Description:
- Signet Jewelers is a purpose-driven company that believes love inspires love and whose mission is to enable all people to Celebrate Life and Express Love.
- The company operates approximately 2,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H.Samuel, and Ernest Jones.
- Signet Jewelers is also a “Great Place to Work-Certified™” company.
Company Specialties:
Company Website: www.signetjewelers.com
ASSUMPTION: Signet Jewelers' large size and diverse brand portfolio provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Paid Social Manager will report directly to the Senior Manager, Paid Social.
Work Arrangement: This role is on-site, with the opportunity for some flexibility in working hours for campaign management and optimization.
Growth Opportunities:
- Progression to a Senior Paid Social Manager or other leadership roles within the marketing department
- Expansion into other areas of digital marketing, such as SEO or CRM
- Opportunities to work on cross-functional projects and gain exposure to other aspects of the business
ASSUMPTION: Signet Jewelers' large size and diverse brand portfolio provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): R2Net Operations, New York, NY
Geographic Context:
- New York, NY is a major metropolitan area with a diverse population and a vibrant cultural scene
- The office is located in the R2Net Operations building, which offers amenities such as on-site dining and fitness facilities
- The area has a humid subtropical climate, with hot, humid summers and cold, snowy winters
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for campaign management and optimization)
ASSUMPTION: The work environment at Signet Jewelers is fast-paced and dynamic, with a strong focus on data-driven decision making and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Senior Manager, Paid Social
- Background check and offer extension
Key Assessment Areas:
- Experience with paid social advertising and campaign management
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Familiarity with ad platforms like Meta, TikTok, and Pinterest
- Cultural fit with Signet Jewelers' values and work environment
Application Tips:
- Highlight your experience with paid social advertising and campaign management in your resume and cover letter
- Demonstrate your analytical skills and data-driven mindset through specific examples and achievements
- Tailor your application to emphasize your fit with Signet Jewelers' values and work environment
- Prepare questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Paid Social Advertising, Campaign Management, Performance Marketing, Audience Targeting, Trend Forecasting, Data Analysis, Creative Collaboration, Budget Management
ASSUMPTION: The application process at Signet Jewelers is designed to assess the candidate's skills, experience, and cultural fit with the company. The interview process may vary depending on the role and the candidate's qualifications.
🛠️ Tools & Technologies
- Ad platforms: Meta, TikTok, Pinterest, etc.
- Data analysis tools: Google Analytics, Excel, etc.
- Project management tools: Asana, Trello, etc.
- Collaboration tools: Slack, Microsoft Teams, etc.
ASSUMPTION: The tools and technologies required for this role may evolve over time as the company adopts new platforms and technologies to improve efficiency and effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Accountability
- Innovation
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and committed to exceptional customer service
Self-Assessment Questions:
- Do I have a strong understanding of performance marketing and ad platforms?
- Am I comfortable working in a fast-paced, data-driven environment?
- Do I have excellent communication and collaboration skills?
- Am I a good fit with Signet Jewelers' values and work style?
ASSUMPTION: Signet Jewelers values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The role may require working non-standard hours to optimize campaign performance
- The work environment can be fast-paced and demanding, with tight deadlines and high expectations
- The role may require travel to attend industry events, conferences, or meetings with external partners
- The jewelry industry is competitive, and the role may involve managing tight budgets and optimizing spend to maximize ROI
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's skills, experience, and individual circumstances.
📈 Similar Roles Comparison
- Compared to other paid social manager roles, this role may offer more exposure to cross-functional teams and the opportunity to work on a diverse portfolio of brands
- The jewelry industry is unique, and this role may offer the opportunity to work on creative and innovative campaigns that drive customer engagement and revenue growth
- This role may offer more opportunities for career growth and development within a large, established company with a diverse brand portfolio
ASSUMPTION: The comparison points listed above are not exhaustive and may vary depending on the candidate's skills, experience, and individual circumstances.
📝 Sample Projects
- Developing and executing a full-funnel paid social strategy to drive customer acquisition and revenue growth for a new brand launch
- Optimizing campaign performance through A/B testing and data analysis to improve ROAS and reduce CAC
- Identifying and scaling new audiences, channels, and ad formats to improve efficiency and drive growth for an established brand
ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the candidate's skills, experience, and individual circumstances.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company and its brands?
- What are the biggest challenges facing the paid social team, and how can this role help address them?
- What opportunities are there for professional development and career growth within the company?
- How does Signet Jewelers support work-life balance for its employees?
ASSUMPTION: The key questions listed above are not exhaustive and may vary depending on the candidate's skills, experience, and individual circumstances.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with paid social advertising and campaign management
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
