Director of Performance Marketing - Consumer B2C Multi Unit / Location

📌 Core Information

🔹 Job Title: Director of Performance Marketing - Consumer B2C Multi Unit / Location

🔹 Company: Simplex

🔹 Location: Austin, TX

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No (On-site component required)

🚀 Job Overview

Key aspects of this role include:

• Leading hyper-local customer acquisition across all channels
• Engaging with communities to craft innovative field marketing strategies
• Managing a team and collaborating with agencies to optimize performance
• Operating as a hands-on leader, jumping in wherever needed

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision-making and optimization.

📋 Key Responsibilities

✅ Lead hyper-local customer acquisition across all channels (Online / Offline and Field Marketing)

✅ Understand and engage with the communities in which we operate to craft innovative and proprietary field marketing strategies

✅ Develop business-to-business marketing strategies that are mutually beneficial and drive acquisition and brand awareness

✅ Lead a team that includes field marketers, inbound sales agents, content specialists, and agencies

✅ Collaborate with an agency to manage performance and reporting, and adjust plans quickly based on data-driven decisions to meet sales targets

✅ Lead our launch efforts in new markets and the launch of new services in those markets

✅ Operate as a hands-on leader, jumping in wherever you may be needed

ASSUMPTION: This role requires a high level of adaptability and flexibility, as responsibilities may evolve based on the company's growth and needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5 years of consumer (B2C) marketing experience, with a focus on city launch or multi-unit/multi-location brands/franchises

Required Skills:

• Extremely analytical and quantitative approach, with a strong focus on data-driven decision-making
• Proficiency across the core tools at all stages of the marketing funnel
• Excellent creative, writing, and copywriting skills
• Knowledge of a broad range of digital marketing strategies
• Team player who actively takes on responsibilities beyond the existing job description and leads cross-functionally

Preferred Skills:

• Experience working for high-growth startup brands
• Ability to pivot between strategy and hands-on execution

ASSUMPTION: Candidates with experience in high-growth startups and a proven track record of driving results through data-driven marketing strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 5-10 years of experience in Austin, TX)

Benefits:

• Equity in a later-stage startup that is beginning to optimize for profitability
• Paid parking and paid health benefits

Working Hours: Full-time (40 hours per week), with some flexibility for travel to other Texas markets

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (According to LinkedIn)

Company Size: 2-10 employees (According to LinkedIn)

Founded: Unknown (No information provided)

Company Description:

• Simplex is a privately-held software development company based in Austin, TX
• The company is partnered with a fast-growth, later-stage, Business to Consumer Services (B2C) startup to help them identify a Director or VP of Marketing
• The company offers equity and paid health benefits as part of its compensation package

Company Specialties:

• Software Development
• Marketing

Company Website: http://www.indraweb.com/tag/Simplex

ASSUMPTION: Simplex is a small, privately-held software development company that is partnering with a B2C startup to find a Director or VP of Marketing. The company offers competitive benefits and is located in downtown Austin, TX.

📊 Role Analysis

Career Level: Director or VP level role, reporting directly to the CEO

Reporting Structure: This role will lead a team that includes field marketers, inbound sales agents, content specialists, and agencies

Work Arrangement: Primarily based in Austin, TX, with some travel to other Texas markets required

Growth Opportunities:

• As the company grows, there may be opportunities to expand the team and take on additional responsibilities
• The company is a later-stage startup, which may present opportunities for equity and long-term growth

ASSUMPTION: This role offers significant growth potential, as the company is a later-stage startup and the role is at the director or VP level.

🌍 Location & Work Environment

Office Type: Downtown Austin, TX office with an on-site component required

Office Location(s): Austin, TX

Geographic Context:

• Austin, TX is a vibrant, growing city with a strong tech industry
• The cost of living in Austin is relatively affordable compared to other major tech hubs
• The city offers a variety of cultural and outdoor activities

Work Schedule: Full-time (40 hours per week), with some flexibility for travel to other Texas markets

ASSUMPTION: The work environment is primarily on-site in downtown Austin, TX, with some flexibility for travel to other Texas markets. The city offers a vibrant, growing tech industry and a relatively affordable cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager (CEO)
• In-person or video interview with the team
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and execution
• Data-driven decision-making and analytics
• Leadership and team management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and data-driven approach
• Be prepared to discuss your experience with city launch or multi-unit/multi-location brands/franchises
• Demonstrate your ability to operate as a hands-on leader and pivot between strategy and execution

ATS Keywords: Performance Marketing, Analytics, Campaign Optimization, ROI Management, Field Marketing, B2B Marketing, Team Leadership, Data-Driven Decisions, Market Launch, Creative Writing, Digital Marketing, SEO, Paid Search, Email Marketing, Social Media, Problem Solving

ASSUMPTION: The application process will involve multiple interviews, with a focus on assessing the candidate's marketing strategy, data-driven decision-making, leadership, and cultural fit.

🛠️ Tools & Technologies

• Hubspot
• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Hands-on leadership
• Collaboration and teamwork

Work Style:

• Strategic and analytical
• Hands-on and execution-focused
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach data-driven decision-making in marketing strategy?
• Can you provide an example of a time when you operated as a hands-on leader and executed a marketing campaign?
• How do you balance strategic thinking with hands-on execution in your work style?

ASSUMPTION: Candidates who are highly analytical, data-driven, and adaptable will be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• Balancing strategic thinking with hands-on execution
• Managing a team and collaborating with agencies to meet sales targets
• Operating in a fast-growth, later-stage startup environment
• Travel requirements to other Texas markets

ASSUMPTION: This role presents both strategic and tactical challenges, requiring a high level of adaptability and flexibility from the candidate.

📈 Similar Roles Comparison

• This role is similar to a Director or VP of Marketing role in a B2C company, but with a focus on hyper-local customer acquisition and field marketing
• Unlike traditional marketing roles, this position requires a high level of hands-on execution and adaptability
• As a later-stage startup, the company offers significant growth potential and equity opportunities

ASSUMPTION: This role is unique in its focus on hyper-local customer acquisition and field marketing, but shares similarities with Director or VP of Marketing roles in B2C companies.

📝 Sample Projects

• Developing and executing a field marketing strategy to drive customer acquisition in a new market
• Optimizing a digital marketing campaign to improve ROI and meet sales targets
• Managing a team and collaborating with agencies to launch a new service in an existing market

ASSUMPTION: These sample projects are designed to illustrate the strategic and tactical responsibilities of the role, and may vary depending on the company's specific needs and growth trajectory.

❓ Key Questions to Ask During Interview

• How does the company approach data-driven decision-making in marketing strategy?
• Can you describe the team structure and how this role will fit within it?
• How does the company support hands-on leadership and execution in this role?
• What are the key priorities for this role in the first 90 days?
• How does the company support work-life balance for employees?

ASSUMPTION: These interview questions are designed to assess the company's approach to data-driven decision-making, team structure, hands-on leadership, priorities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and data-driven approach
• Prepare for interviews by researching the company and practicing your responses to common marketing and leadership questions
• Follow up with the hiring manager (CEO) after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.