📌 Core Information
🔹 Job Title: Director of Performance Marketing
🔹 Company: Bauer Media Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building a scalable performance marketing strategy to drive acquisition, conversion, and retention across multiple business lines.
- Partnering with local teams to elevate performance and translate data into actionable insights.
- Guiding strategic investment and defining performance best practice across the group.
- Fostering a test-and-learn performance culture based on clear KPIs, growth loops, and ROI thinking.
ASSUMPTION: This role is more about strategic leadership and less about day-to-day campaign delivery.
📋 Key Responsibilities
✅ Build a scalable performance marketing strategy that aligns with commercial goals, starting with customer acquisition and conversion in the competitions space.
✅ Identify repeatable models of success and scale them across markets and brands.
✅ Foster a test-and-learn performance culture based on clear KPIs, growth loops, and ROI thinking.
✅ Partner with in-market teams to elevate local execution, share best practice, and provide strategic guidance.
✅ Create playbooks, templates, and training programs that help teams become more self-sufficient and effective.
✅ Act as a trusted advisor, challenging assumptions, coaching on strategy, and unblocking performance gaps.
✅ Lead on paid media strategy across search, social, programmatic, affiliate, and influencer channels.
✅ Collaborate with CRM, Social, and Brand teams to align messaging and activation across channels.
✅ Refine targeting, landing page journeys, creative, and bidding strategies to improve performance.
✅ Define and align performance KPIs across the funnel: impressions, CTR, CVR, CPA, ROAS, LTV, etc.
✅ Work with CRM and Data teams to enhance attribution models and build unified reporting dashboards.
✅ Provide actionable insight that links campaign outcomes to business impact.
ASSUMPTION: This role requires a strong understanding of paid digital channels and the ability to optimize them for acquisition and retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in digital marketing, with several years in a strategy and leadership capacity
Required Skills:
- Proven experience in high-volume, direct-response environments (e.g., eCommerce, subscriptions, consumer apps, or digital competitions)
- Deep knowledge of paid digital channels and how to optimize them for acquisition and retention
- Proven ability to enable decentralized teams, create playbooks, and improve marketing capability across regions
- Data-literate, commercial thinker with confidence working with performance metrics and revenue models
- Collaborative, low-ego operator who can influence through trust and expertise not just hierarchy
Preferred Skills:
- Experience in the media industry or working with media brands
- Fluency in additional languages
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in performance marketing leadership and a strong understanding of data-driven decision making.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Director of Performance Marketing role in London)
Benefits:
- 25 days holiday, bank holidays & 2 volunteer days to use
- Access to internal training provider – Bauer Academy
- Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
- Flexible working
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Performance Marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bauer Media Group is a media business focused on creating content that matters to millions of people across Europe. Their offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media-related sectors.
Company Size: Bauer Media Group has over 12,000 employees worldwide, making it a large enterprise with a significant global presence.
Founded: 1875, in Hamburg, Germany
Company Description:
- One of Europe’s largest Publishers, with almost 500 million copies sold each year
- Operates over 150 radio and podcast brands in nine countries, reaching over 61 million listeners weekly
- Family-owned in the 5th generation, focusing on the long-term with a consumer-first mindset
Company Specialties:
- Publishing (print and digital)
- Audio broadcasting and entertainment
- Out of Home advertising
- Investments in other media-related sectors
Company Website: bauermedia.com
ASSUMPTION: Bauer Media Group's extensive portfolio and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Group Marketing Director.
Reporting Structure: The Director of Performance Marketing will have a dotted-line reporting structure to local market teams, with no direct reports.
Work Arrangement: This role is remote-friendly, with the expectation of occasional travel to meet with local teams and stakeholders.
Growth Opportunities:
- Potential to expand the role's scope and impact across the group as performance marketing becomes more integrated into the business
- Opportunities to work with and learn from experienced leaders across the group's diverse portfolio of brands and businesses
- Possibility to take on additional responsibilities or projects based on the candidate's skills and interests
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the group's performance marketing efforts.
🌍 Location & Work Environment
Office Type: Bauer Media Group's London office is a modern, collaborative workspace with a mix of open-plan and private meeting spaces.
Office Location(s): 75 Hampstead Road, The Lantern, London, NW1 2PL, United Kingdom
Geographic Context:
- London is a major global hub for media, advertising, and technology, providing ample opportunities for networking and professional development
- The city offers a diverse range of cultural, recreational, and culinary experiences
- London's time zone is GMT (Greenwich Mean Time), with daylight saving time observed from late March to late October
Work Schedule: The working hours for this role are full-time, with flexibility for remote work as needed.
ASSUMPTION: London's vibrant media industry and diverse cultural scene make it an attractive location for professionals in the marketing and advertising fields.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Group Marketing Director and a local market representative
- Final interview with the Group CEO or another senior stakeholder
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Expertise in performance marketing and data-driven decision making
- Leadership and communication skills
- Cultural fit and alignment with Bauer Media Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance marketing strategy and channel optimization
- Demonstrate your ability to work collaboratively and influence through trust and expertise
ATS Keywords: Performance Marketing, Digital Marketing, Strategic Leadership, Paid Media Strategy, Channel Optimization, KPI Definition, Attribution Models, Collaboration, Coaching, Training, Consumer Acquisition, Retention Strategies, Test-and-Learn Culture, Growth Leadership
ASSUMPTION: Bauer Media Group's interview process is designed to assess the candidate's strategic thinking, expertise, and cultural fit for the role.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the group's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Trust: We build trust through our actions and deliver on our promises
- Passion: We are passionate about our brands, our people, and our customers
- Excellence: We strive for excellence in everything we do
- Entrepreneurship: We embrace a spirit of innovation and continuous improvement
Work Style:
- Collaborative and inclusive, with a focus on teamwork and cross-functional partnerships
- Data-driven and results-oriented, with a focus on continuous learning and improvement
- Agile and adaptable, with a willingness to pivot and iterate based on changing market conditions
Self-Assessment Questions:
- Do you align with Bauer Media Group's values, and how would you demonstrate them in this role?
- How comfortable are you working in a matrix organization with a dotted-line reporting structure?
- What is your personal work style, and how does it fit with Bauer Media Group's collaborative and data-driven approach?
ASSUMPTION: Bauer Media Group's values and work style provide a strong foundation for a positive and productive work environment, with a focus on collaboration, data-driven decision making, and continuous improvement.
⚠️ Potential Challenges
- Balancing strategic leadership with hands-on channel optimization and campaign delivery
- Managing a complex, matrix organization with multiple stakeholders and reporting lines
- Working across multiple time zones and geographic regions, with varying levels of performance marketing maturity
- Adapting to the unique cultural and market dynamics of each local business line
ASSUMPTION: The Director of Performance Marketing role presents unique challenges that require a strategic, adaptable, and collaborative approach.
📈 Similar Roles Comparison
- Unlike traditional marketing director roles, this role is more focused on strategy and growth than day-to-day campaign management
- Compared to other performance marketing roles, this position offers a broader scope and greater strategic influence across multiple business lines
- Career progression in this role could lead to broader marketing leadership or general management opportunities within the group
ASSUMPTION: This role offers a unique blend of strategic leadership, performance marketing expertise, and cross-functional collaboration, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive performance marketing strategy for a high-growth consumer competition business, with a focus on customer acquisition and retention
- Optimizing paid media channels and bidding strategies to improve ROI and LTV for a portfolio of digital brands
- Building a test-and-learn culture and framework for continuous improvement across multiple business lines
ASSUMPTION: The Director of Performance Marketing role offers a wide range of projects and initiatives, with a focus on strategic leadership, channel optimization, and data-driven decision making.
❓ Key Questions to Ask During Interview
- How would you approach building a scalable performance marketing strategy for a high-growth consumer competition business?
- Can you describe the matrix organization structure and how you would navigate it to drive performance and alignment across local teams?
- How do you foster a test-and-learn performance culture, and what metrics would you use to measure success?
- What opportunities exist for growth and development within this role and the broader group?
- How would you balance strategic leadership with hands-on channel optimization and campaign delivery?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will help you better understand the role's requirements and assess your fit for the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Bauer Media Group's business, values, and performance marketing approach
- Be ready to discuss your strategic thinking, leadership style, and approach to performance marketing
- Follow up with the HR team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
