📌 Core Information
🔹 Job Title: Director of Performance Marketing (f / m / d)
🔹 Company: Omio
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and driving global performance marketing strategy for Omio
- Leading and growing a dynamic performance marketing team
- Developing campaigns for new customer acquisition and retention
- Collaborating with external partners and internal teams
- Continuously seeking innovative growth opportunities
- Improving campaign management efficiency and scalability
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of performance marketing channels and data.
📋 Key Responsibilities
✅ Define, own, and execute the performance marketing strategy globally
✅ Lead and grow the performance marketing department
✅ Develop campaigns to reach out targets in New Customer acquisition and retention at scale and efficiency
✅ Inspire, collaborate, and propel external partners (Creative, Digital Agency, Social)
✅ Support all Omio teams and business units that require performance marketing campaigns and expertise
✅ Continuously and proactively search for new opportunities to grow our channels
✅ Improve continuously efficiency on campaign management, optimisation, and through Marketing tech to make sure we have a scalable approach across markets and languages
ASSUMPTION: This role involves a high level of strategic planning, team management, and data-driven decision making.
🎯 Required Qualifications
Education: Not specified, but typically a Bachelor's degree in Marketing, Business, or a related field
Experience: Typically ten years+ in Performance Marketing
Required Skills:
- Deep level of expertise in Performance marketing
- Excellent leadership skills and People Management ability
- Data-driven approach with expertise in clean data, working pipelines, and actionable dashboards
- Ability to provide thought leadership on areas of expertise
- Business English language / native level
Preferred Skills:
- Experience in the travel industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in performance marketing, leadership, and data analysis to excel in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on market research for similar roles in Berlin)
Benefits:
- Competitive Compensation Package
- Subsidized Urban Sports Club membership
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on market research for similar roles in Berlin. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Omio operates in the travel technology industry, focusing on global transport distribution and consumer journey enhancement.
Company Size: Omio has 51-200 employees, providing a mid-sized company environment with opportunities for impact and growth.
Founded: Omio was founded in 2013, with a history of growth and expansion in the travel tech sector.
Company Description:
- Omio's vision is to enable people to travel seamlessly anywhere, anyway
- Omio brings all global transport into a single distribution system and creates end-to-end magical consumer journeys
- Omio offers transparent pricing and easy booking for trains, buses, ferries, and flights across Europe, the US, and Canada
Company Specialties:
- Global transport distribution
- Consumer journey enhancement
- Travel technology
Company Website: http://www.rome2rio.com
ASSUMPTION: Omio's focus on innovation and smart technology creates an environment where applicants can have a significant impact on the travel industry.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and expertise in performance marketing.
Reporting Structure: The Director of Performance Marketing will report directly to the Chief Marketing Officer and oversee the performance marketing team.
Work Arrangement: This role is on-site, with the possibility of occasional remote work. The office is located in Berlin, Germany.
Growth Opportunities:
- Leading and growing a team of talented professionals
- Expanding performance marketing channels and strategies across global markets
- Collaborating with internal teams and external partners to drive business growth
ASSUMPTION: This role offers significant opportunities for professional growth and impact within the company.
🌍 Location & Work Environment
Office Type: Omio's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work.
ASSUMPTION: Working in Berlin offers a unique blend of urban excitement and cultural richness, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Leadership skills and team management abilities
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Omio's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Demonstrate strong leadership skills and team management abilities
- Showcase data-driven decision-making and analytical skills
- Tailor your resume and cover letter to emphasize your fit with Omio's mission and values
ATS Keywords: Performance Marketing, Director, Leadership, People Management, Data Analysis, Campaign Management, Digital Marketing, Customer Acquisition, Retention Strategies, Marketing Technology, Creative Collaboration, Social Media, Search Engine Marketing, Innovation, Problem Solving, Strategic Thinking, Thought Leadership
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, focusing on performance marketing expertise and leadership abilities.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Continuous learning
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you provide an example of a time when you led a team to achieve exceptional results in a challenging situation?
- How do you approach continuous learning and professional development?
ASSUMPTION: Applicants should assess their fit with Omio's values and work style, ensuring they align with the company's culture and mission.
⚠️ Potential Challenges
- Managing a team across multiple time zones and languages
- Balancing short-term campaign optimization with long-term strategic planning
- Adapting to a fast-paced, dynamic work environment
- Navigating a mid-sized company with a growing team
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Director of Performance Marketing in other travel technology or e-commerce companies
- However, Omio's focus on global transport distribution and consumer journey enhancement sets it apart from other companies in the industry
- Career progression may involve moving into a Chief Marketing Officer or other executive roles within the company
ASSUMPTION: Applicants should research similar roles in the industry to understand the unique aspects of this position at Omio.
📝 Sample Projects
- Developing and executing a global performance marketing campaign to drive new customer acquisition
- Optimizing campaign performance across multiple channels and markets
- Leading a team to create and implement a marketing technology stack to improve campaign efficiency and scalability
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their approach to driving results in a global performance marketing role.
❓ Key Questions to Ask During Interview
- How does Omio support the professional growth and development of its employees?
- Can you describe the team structure and dynamics within the performance marketing department?
- How does Omio approach collaboration and communication across different teams and time zones?
- What are the most significant challenges facing the performance marketing team in the next 12 months, and how can this role address them?
- How does Omio measure the success of its performance marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and leadership
- Prepare for interviews by researching Omio's mission, values, and industry trends
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
