Director of PR & Events

📌 Core Information

🔹 Job Title: Director of PR & Events

🔹 Company: Huda Beauty

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: On-site, Full-time

🔹 Category: Retail

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing an integrated global PR strategy
• Leading PR efforts across product launches, brand milestones, and social impact campaigns
• Overseeing strategic planning and execution of key global brand events
• Collaborating with internal teams to ensure alignment in internal narratives and employee advocacy
• Staying ahead of evolving media trends and emerging digital ecosystems

ASSUMPTION: This role requires a strategic and innovative thinker with a strong background in public relations and event management, preferably in the beauty, fashion, or lifestyle industry.

📋 Key Responsibilities

✅ Developing and executing an integrated global PR strategy aligned with brand, marketing, and business objectives

✅ Serving as a key thought partner to the Founder and senior leadership on strategic storytelling, brand voice, and media positioning

✅ Building and maintaining strong relationships with top-tier editors, global media outlets, creators, influencers, and thought leaders

✅ Leading PR efforts across product launches, brand milestones, founder initiatives, and social impact campaigns

✅ Collaborating with internal comms and leadership to ensure alignment in internal narratives and employee advocacy

✅ Staying ahead of evolving media trends, social-first storytelling, and emerging digital ecosystems

✅ Overseeing strategic planning and execution of key global brand events, including high-impact launches, influencer activations, and thought leadership moments

✅ Developing and maintaining robust crisis communication protocols and providing strategic counsel to leadership on sensitive or time-critical brand matters

ASSUMPTION: This role requires a proactive and strategic mindset, with the ability to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Communications, PR, Marketing, or related field

Experience: 8+ years of experience in public relations and event management, preferably in the beauty, fashion, or lifestyle industry

Required Skills:

• Proven success leading large-scale global campaigns and immersive brand experiences
• Deep knowledge of both classic and digital media landscapes
• Established network of media and influencer contacts
• Strong crisis communication, leadership, and stakeholder management skills
• Excellent project management and cross-functional collaboration abilities

Preferred Skills:

• Multilingual and global experience

ASSUMPTION: Candidates with a strong portfolio of successful PR campaigns and events, as well as a proven track record in crisis management, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: ATS estimates the salary range for this role to be between AED 350,000 - 450,000 per year (USD 95,250 - 122,500), based on industry standards for a Director of PR & Events in Dubai with 8+ years of experience.

Benefits:

• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for event and project needs

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the beauty and cosmetics sector

Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2013, with a strong focus on business excellence and kindness

Company Description:

• Huda Beauty is a fast-growing beauty brand founded by Huda Kattan, with a mission to create a world of beauty where everyone is celebrated
• The company is fueled by purpose and not profit, allowing for innovative and unique approaches to products, content, and community
• Huda Beauty offers a wide range of products, including makeup, skincare, and fragrances, and has a strong presence in social media and e-commerce

Company Specialties:

• Cosmetics
• Social Media
• Beauty
• eCommerce
• Retail

Company Website: http://www.hudabeauty.com

ASSUMPTION: Huda Beauty's focus on purpose-driven growth and innovation makes it an attractive company for candidates seeking a meaningful and impactful role in the beauty industry.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Founder and Chairwoman, Huda Kattan

Reporting Structure: This role will lead the global PR function and collaborate with internal teams, including marketing, creative, and regional teams

Work Arrangement: On-site, full-time position with flexibility for event and project needs

Growth Opportunities:

• Potential to shape the global PR strategy and make a significant impact on the company's reputation and cultural relevance
• Opportunity to work closely with the Founder and senior leadership, gaining valuable insights and experience
• Possibility to grow within the company as it continues to expand and evolve

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on a growing and influential beauty brand.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Dubai, United Arab Emirates

Office Location(s): Dubai, with potential travel for events and campaigns

Geographic Context:

• Dubai is a vibrant and multicultural city, offering a diverse range of experiences and opportunities
• The United Arab Emirates has a thriving beauty and fashion industry, providing ample networking and growth opportunities
• Dubai's strategic location makes it an ideal hub for global PR and event management

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for event and project needs

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interviews with the Founder, Huda Kattan, and other senior leadership members
• Final interviews and discussions about the role and company culture

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Crisis management and communication abilities
• Event planning and execution experience
• Understanding of the beauty and fashion industry, as well as global media trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful PR campaigns and events you've led or contributed to
• Demonstrate your understanding of Huda Beauty's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Public Relations, Event Management, Strategic Leadership, Crisis Communication, Project Management, Stakeholder Management, Storytelling, Media Relations, Digital Media, Influencer Engagement, Cultural Agility, Brand Strategy, Content Creation, Analytics, Collaboration, Innovation

ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.

🛠️ Tools & Technologies

• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Event planning and management tools (e.g., Eventbrite, Cvent, Bizzabo)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to streamline their work and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven growth
• Innovation and creativity
• Kindness and inclusivity

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• How do you embody Huda Beauty's mission and values in your work?
• Can you provide an example of a time when you successfully managed a crisis or challenging situation, and how did you approach it?
• How do you stay organized and manage multiple projects and deadlines?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Huda Beauty's values and work style, as well as their ability to thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changing priorities and event schedules
• Navigating global media landscapes and cultural differences
• Balancing the need for innovation with the company's established brand identity

ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on global PR strategy and high-impact brand events for a fast-growing beauty brand
• Compared to other PR and event management roles, this position offers a higher level of strategic influence and the opportunity to shape the company's global reputation
• Career progression may include opportunities to lead regional or global PR teams, or transition into a senior leadership role within the company

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other PR and event management positions in the industry.

📝 Sample Projects

• Developing and executing a global PR campaign to launch a new product line
• Planning and executing a high-impact brand event, such as a fashion show or influencer activation
• Managing a crisis communication situation, such as a product recall or negative media attention

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for global PR and brand events, and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees, particularly in this role?
• Can you provide an example of a successful PR campaign or event that the company has executed in the past, and what made it successful?
• How does the company approach collaboration and cross-functional teamwork, particularly between PR and other departments?
• What are the biggest challenges facing the global PR landscape, and how does the company plan to address them?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the company's culture, values, and long-term goals, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful PR campaigns and events you've led or contributed to
• Follow up with the Huda Beauty HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.