🔹 Job Title: Director of Product Growth
🔹 Company: Creatopy
🔹 Location: London, City of, United Kingdom (Remote/Hybrid)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote or On-site)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in product-led growth and a deep understanding of user engagement and monetization strategies. The ideal candidate will have experience in growth or product leadership roles at a fast-scaling startup or SaaS company.
✅ Lead growth strategy across onboarding, activation, user engagement, and monetization loops
✅ Design and run experiments to optimize conversion, retention, and upsell across free trials, paid plans, and Enterprise contracts
✅ Build and manage the growth product roadmap, working closely with design and engineering
✅ Define key KPIs (e.g. activation rate, DAU/MAU, LTV, churn) and own their improvement
✅ Identify and test new monetization strategies (pricing, packaging, feature gating, etc.)
✅ Partner with marketing and lifecycle teams to align product-led growth with campaign strategy
✅ Champion a data-informed, hypothesis-driven culture of rapid iteration and learning
✅ Use AI capabilities within the product to create scalable, user-personalized growth loops
ASSUMPTION: The responsibilities listed above are essential for driving user and revenue expansion at Creatopy. The ideal candidate will be comfortable working in a dynamic environment and have a proven track record of moving key product metrics through experimentation and iteration.
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline) or equivalent experience
Experience: 5-8+ years of experience in growth or product leadership roles, ideally at a fast-scaling startup or SaaS company
Required Skills:
Preferred Skills:
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong foundation in product-led growth principles and be comfortable working in a fast-paced, dynamic environment.
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Director of Product Growth role in London)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Growth role in London. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Creatopy is a venture-backed startup transforming how marketers create and publish ad campaigns using AI-powered technology. They are focused on eliminating friction in the campaign process to help brands and agencies move at the speed of relevance.
Company Size: Creatopy is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Creatopy was founded in 2021 and is headquartered in San Francisco, California, with additional offices in Romania.
Company Description:
Company Specialties:
Company Website: http://www.creatopy.com
ASSUMPTION: Creatopy is a rapidly growing startup with a strong focus on innovation and customer success. The company's AI-powered platform is designed to help marketers create and publish ad campaigns more efficiently, driving better performance and higher ROI for their clients.
Career Level: This role is at the senior management level, reporting directly to the Chief Product Officer and partnering cross-functionally with various teams within the organization.
Reporting Structure: The Director of Product Growth will report directly to the Chief Product Officer and will be responsible for leading the growth strategy and execution across the entire user lifecycle.
Work Arrangement: This role is offered on a hybrid basis, with the option to work remotely or on-site in London.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong background in product-led growth.
Office Type: Creatopy has offices in San Francisco, California, and Romania, with the option to work remotely or on-site in London.
Office Location(s): 535 Mission St, FL 14, San Francisco, California 94105, US; Petofi Sandor, 345, Saldabagiu De Munte, Bihor 417167, RO
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The hybrid work arrangement for this role allows for flexibility in working from home or the office, depending on the candidate's preferences and needs.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Growth, Data-Driven, User Engagement, Monetization, Experimentation, Analytics, Collaboration, Growth Analytics, AI Capabilities, Product-Led Growth, User Focus, Ambiguity Management, Retention, Activation, Upsell, Marketing Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's growth strategy and execution skills, as well as their cultural fit with Creatopy's values and work environment.
ASSUMPTION: The tools and technologies listed above are essential for success in this role. The ideal candidate will have experience with growth analytics tools and be comfortable working with AI-powered marketing automation platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and have a strong background in product-led growth. They will be able to demonstrate their ability to lead growth strategy and execution, as well as their alignment with Creatopy's values and work style.
ASSUMPTION: The potential challenges listed above are inherent in a role focused on product-led growth and require a strong, adaptable candidate to succeed.
ASSUMPTION: The comparison points listed above highlight the unique aspects of this role and its potential for career growth within the organization.
ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Director of Product Growth will lead at Creatopy.
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company's growth priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.