πΉ Job Title: Director of Product Management, Demand Generation
πΉ Company: Honor
πΉ Location: Remote Position
πΉ Job Type: Full-Time
πΉ Category: Hospitals and Health Care
πΉ Date Posted: July 3, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
β Define, drive, and execute a comprehensive product strategy for demand generation and the companyβs website across Home Insteadβs franchise network
β Drive the roadmap and prioritization of features that improve lead conversion, hiring funnel, engineering velocity, and quality
β Partner closely with marketing, operations, sales, and franchise development to align on performance goals and outcomes
β Engage with customers and other key stakeholders to gather feedback and understand evolving needs
β Translate customer insights into actionable product requirements and prioritize feature development
β Collaborate closely with engineering, design, and sales teams to ensure timely, high-quality product releases
β Lead cross-functional initiatives that optimize end-to-end lead lifecycle: from awareness, to intake, routing, and handoff to sales team
β Build automations and systems that can scale without additional headcount
β Develop a unified intake platform strategy for both owned and franchise locations
β Drive a testing and experimentation culture that constantly iterates
β Translate business goals into product requirements by collaborating deeply with design, engineering, data science, and GTM teams
β Work with marketing analytics and CRM stakeholders to ensure lead tracking, attribution, and conversion metrics are accurate and actionable
β Act as a product partner to our franchises, our marketing support team, operationsβsurfacing pain points and translating them into scalable solutions
β Be responsible for defining, monitoring, and meeting the key demand goals including traffic, conversion rate, cost per click, cost per lead, time to contact, and cost per customer
β Continuously test and iterate on user flows, landing pages, CTAs, and content integrations to improve lead-to-client conversion
β Guide build vs. buy decisions related to marketing automation, CRM integration, and lead management tools
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and stakeholder management skills.
Education: Bachelor's degree in a related field (e.g., Business, Marketing, or Computer Science) or equivalent experience
Experience: 7+ years of product management experience, including 2+ years in a growth or demand generation-focused role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the healthcare industry or working with franchise networks may have an advantage in this role.
Salary Range: $240,000 - $265,000 USD per year
Benefits:
Working Hours: Full-time, with flexible hours as needed
ASSUMPTION: The salary range provided is based on national averages and may vary depending on the candidate's qualifications and experience.
Industry: Honor is a leader in aging care innovation, providing technology, tools, and services that empower older adults to live life on their own terms. They operate in the Hospitals and Health Care industry, focusing on home care, senior care, in-home care, and caregiving.
Company Size: Honor has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet collaborative work environment.
Founded: Honor was founded in 2014 and has since grown to become a global leader in aging care innovation.
Company Description:
Company Specialties:
Company Website: https://www.honorcare.com/
ASSUMPTION: Honor's focus on innovation and technology, combined with its commitment to compassionate care, makes it an attractive employer for candidates seeking to make a meaningful impact in the aging care industry.
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Director of Product Management, Demand Generation will report directly to the Chief Product Officer and work closely with cross-functional teams, including marketing, operations, sales, and franchise development.
Work Arrangement: This is a remote position, with flexible hours as needed to accommodate the demands of the role and ensure effective collaboration with team members across different time zones.
Growth Opportunities:
ASSUMPTION: This role provides an excellent opportunity for candidates seeking to advance their careers in product management within a dynamic and growing industry.
Office Type: Remote, with no physical office location required for this role.
Office Location(s): N/A (Remote Position)
Geographic Context:
Work Schedule: Full-time, with flexible hours as needed to accommodate the demands of the role and ensure effective collaboration with team members across different time zones.
ASSUMPTION: Honor's remote-first approach allows for greater flexibility and work-life balance, while also enabling the company to attract top talent from across the United States.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Management, Demand Generation, Lead Funnel Dynamics, Marketing Automation, Content Management Systems, Digital Engagement Tools, SEO, Local SEO, Analytical Skills, Cross-Functional Leadership, Stakeholder Management, Relationship Management, Negotiation Skills, Performance Monitoring, User Behavior Analysis, A/B Testing
ASSUMPTION: Honor's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the company and the individual.
ASSUMPTION: Honor uses a variety of tools and technologies to support its product management and demand generation efforts, and candidates should be comfortable working with these tools to be successful in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Honor's company culture is guided by its leadership principles, which prioritize integrity, compassion, and excellence. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
ASSUMPTION: Candidates should be prepared to discuss how their experience and skills make them a strong fit for this unique role within Honor's organization.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Director of Product Management, Demand Generation role at Honor.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the aging care industry, enabling them to make an informed decision about their fit for the position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.