Director of Product Management, Growth

📌 Core Information

🔹 Job Title: Director of Product Management, Growth

🔹 Company: Propelus

🔹 Location: Denver, Colorado, United States (Telecommuting)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Defining and executing Propelus's product-led growth strategy
• Optimizing the entire customer lifecycle from acquisition to monetization
• Collaborating cross-functionally to drive sustainable business expansion
• Leading a high-performing product management or growth team
• Leveraging data analysis and experimentation to inform strategic decisions

ASSUMPTION: This role requires a strategic mindset, deep analytical expertise, user empathy, exceptional leadership, and a relentless drive for experimentation and measurable results.

📋 Key Responsibilities

✅ Define, articulate, and champion Propelus's overarching product-led growth strategy

✅ Grow freemium Basic Accounts and convert users into paid subscribers using PLG motions

✅ Own and optimize strategies and initiatives across the complete customer journey

✅ Foster a data-driven decision-making culture and oversee key growth KPIs

✅ Lead the strategy and operational framework for continuous experimentation and optimization

✅ Build strong, collaborative partnerships with cross-functional teams to ensure cohesive execution

✅ Maintain and deepen the organization's understanding of customer needs and market trends

✅ Guide the identification, prioritization, and execution of product enhancements to improve customer lifetime value

ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Economics, Computer Science, Statistics, Engineering) or equivalent compelling practical experience

Experience: Proven track record (typically 10+ years) in product management, with a significant portion dedicated to leading growth initiatives in a B2B or B2C SaaS environment

Required Skills:

• Expertise in subscription growth and conversion in a B2C SaaS environment
• Demonstrated success in defining and executing product-led growth strategies
• Strong leadership experience (typically 5+ years), including building, managing, mentoring, and inspiring high-performing teams
• Expertise in quantitative analysis, statistical concepts, A/B testing, experimentation design, and leveraging analytics platforms and BI tools
• Exceptional strategic thinking, hypothesis generation, and complex problem-solving capabilities
• Outstanding communication (written and verbal), presentation, and interpersonal skills
• Deep understanding of the full customer lifecycle in a recurring revenue (SaaS) context
• Strong familiarity with SaaS business models, pricing psychology, and packaging strategies
• Solid technical fluency and ability to engage effectively with engineering counterparts

Preferred Skills:

• Experience managing growth for products with complex usage patterns, network effects, or marketplace dynamics
• Direct experience with specific growth hacking techniques, channels, and marketing automation tools
• Experience owning and managing significant budgets for growth programs or tooling
• Master's degree (MBA or relevant technical/quantitative field)
• Experience in online education, LMS, and healthcare continuing education

ASSUMPTION: The ideal candidate will have a proven track record in product management, with a strong focus on growth strategies and a deep understanding of customer needs and market trends.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 per year (Based on industry standards for a Director of Product Management role in the Denver, CO area)

Benefits:

• Professional development allowance
• Flexibility for balancing work with the rest of life and ample PTO
• 401K with company matching, as well as financial planning education and resources
• Employees choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents
• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services

Working Hours: Full-time positions are scheduled to work 40 hours per week, M-F

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Management role in the Denver, CO area. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Propelus is a workforce compliance management technology leader, specializing in HealthTech, GovTech, and continuing education. They ensure a safer workforce, streamline operations, and connect the complex workforce ecosystem.

Company Size: Propelus has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Propelus was founded over 20 years ago and has since grown to become a trusted provider of workforce compliance management solutions.

Company Description:

• Propelus provides workforce and talent management software through its Dynamic Professional Management platform
• The company ensures a safer workforce, streamlines operations, and connects the complex workforce ecosystem
• Propelus powers access to vital data, services, and support with unparalleled strategic partnerships

Company Specialties:

• HealthTech
• GovTech
• Continuing Education

Company Website: propelus.com

ASSUMPTION: Propelus is a well-established company with a strong focus on innovation and strategic partnerships in the workforce compliance management industry.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking, cross-functional collaboration, and data-driven decision-making.

Reporting Structure: The Director of Product Management, Growth will report directly to the Chief Product Officer and collaborate closely with other senior leaders across the organization.

Work Arrangement: This role is telecommuting-friendly, with the option to work remotely from anywhere within the United States.

Growth Opportunities:

• As a senior leadership role, this position offers ample opportunities for professional growth and development
• The ideal candidate will have the chance to shape Propelus's growth strategy and make a significant impact on the company's success
• With Propelus's continued expansion, there may be opportunities for the candidate to grow into an even more senior role or take on additional responsibilities

ASSUMPTION: This role offers a unique opportunity for a senior product management professional to define and execute a product-led growth strategy, driving sustainable business expansion for a well-established company in the workforce compliance management industry.

🌍 Location & Work Environment

Office Type: Propelus has offices in Jacksonville, Florida, and Boulder, Colorado, but this role is telecommuting-friendly, allowing the candidate to work remotely from anywhere within the United States.

Office Location(s): Jacksonville, Florida, and Boulder, Colorado

Geographic Context:

• Denver, Colorado, where the candidate is expected to be based, is a vibrant city with a strong tech industry and a high quality of life
• The city offers a mix of urban and outdoor living, with easy access to the Rocky Mountains for hiking, skiing, and other recreational activities
• Denver has a semi-arid climate with four distinct seasons, with mild winters and warm, sunny summers

Work Schedule: Full-time positions are scheduled to work 40 hours per week, M-F, with flexibility for balancing work with the rest of life and ample PTO

ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and have a dedicated workspace at home or access to a co-working space, if preferred.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and technical interview with the hiring manager and other senior leaders
• Final interview with the Chief Product Officer
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving capabilities
• Data analysis and experimentation skills
• Leadership and team management experience
• Cross-functional collaboration and communication skills
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to product-led growth strategies and customer lifecycle optimization
• Showcase your experience with data analysis, experimentation, and cross-functional collaboration
• Demonstrate your understanding of Propelus's business and the workforce compliance management industry

ATS Keywords: Product Management, Growth Strategy, Data Analysis, User Experience, Leadership, Customer Lifecycle, SaaS, Subscription Models, A/B Testing, Cross-Functional Collaboration, Market Acumen, Quantitative Analysis, Problem Solving, Communication, Technical Fluency, Customer Retention

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, leadership, and cross-functional collaboration skills, as well as their understanding of Propelus's business and the workforce compliance management industry.

🛠️ Tools & Technologies

• Analytics platforms (e.g., Pendo, Amplitude, Google Analytics)
• BI tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: The ideal candidate will have experience with relevant analytics, BI, project management, collaboration, and video conferencing tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and action-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach defining and executing a product-led growth strategy in a B2C SaaS environment?
• Can you describe a time when you successfully optimized a customer lifecycle to improve acquisition, retention, and monetization?
• How do you foster a data-driven decision-making culture within a team, and how do you ensure key growth KPIs are tracked and reported effectively?
• How do you balance strategic thinking with tactical execution, and how do you prioritize initiatives to maximize impact?
• How do you collaborate effectively with cross-functional teams, and how do you ensure cohesive execution of growth strategies?

ASSUMPTION: The ideal candidate will align with Propelus's company values and work style, demonstrating a strong fit with the company culture.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking, cross-functional collaboration, and data-driven decision-making, which can be challenging at times
• The candidate may face resistance from stakeholders when proposing new growth strategies or optimizing existing processes
• The role involves managing a high-performing team, which requires strong leadership and mentoring skills
• The candidate may need to adapt to a fast-paced, dynamic work environment with a focus on results and continuous improvement

ASSUMPTION: The ideal candidate will be comfortable navigating challenges and adaptable to the unique demands of this role.

📈 Similar Roles Comparison

• This role is unique in its focus on product-led growth strategies and customer lifecycle optimization within the workforce compliance management industry
• Compared to other product management roles, this position requires a stronger focus on data analysis, experimentation, and cross-functional collaboration
• Career paths for this role may include progression to Chief Product Officer or other senior leadership positions within the company

ASSUMPTION: This role offers a unique opportunity for a senior product management professional to define and execute a product-led growth strategy, driving sustainable business expansion for a well-established company in the workforce compliance management industry.

📝 Sample Projects

• Optimizing the customer onboarding experience to improve activation rates and long-term retention
• Identifying and implementing upsell/cross-sell opportunities to maximize customer lifetime value
• Conducting user research and customer feedback loops to inform product enhancements and feature prioritization

ASSUMPTION: The ideal candidate will have experience with relevant projects and be able to demonstrate their ability to drive meaningful results in a similar role.

❓ Key Questions to Ask During Interview

• How does Propelus approach product-led growth strategies, and what are the key priorities for this role in the first 90 days?
• Can you describe the team structure and dynamics, and how does this role fit within the organization?
• How does Propelus support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the key challenges facing the workforce compliance management industry, and how does Propelus differentiate itself from competitors?
• How does Propelus measure and track the success of its product-led growth strategies, and what are the key KPIs for this role?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of Propelus's business and the workforce compliance management industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Propelus's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interviews, focusing on your approach to product-led growth strategies and customer lifecycle optimization
• Demonstrate your understanding of Propelus's business and the workforce compliance management industry
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.