📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Cortex
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the Cortex product marketing strategy
- Partnering with Product Management for roadmap communications and launches
- Working with Sales to create enablement materials and case studies
- Driving customer segmentation and persona development
- Building and growing a high-performing product marketing function
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of both product and market dynamics.
📋 Key Responsibilities
✅ Develop and own the Cortex product marketing strategy, including positioning, messaging, competitive analysis, and market research
✅ Partner closely with Product Management to shape roadmap communications and ensure new features are successfully launched and adopted
✅ Work with Sales to create enablement materials, case studies, and collateral that effectively communicate Cortex’s value proposition
✅ Lead customer segmentation and persona development to refine targeting strategies across channels
✅ Drive Cortex’s participation in analyst relations, customer advisory boards, and thought leadership initiatives
✅ Measure and optimize the effectiveness of product marketing activities and refine strategies based on data and insights
✅ Build and grow a high-performing product marketing function as we scale
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience
Experience: 8+ years of experience in product marketing, preferably at a B2B SaaS company; developer tools or infrastructure experience is a plus
Required Skills:
- Proven ability to craft and execute product marketing strategies
- Experience working closely with Sales, Product, and Customer Success teams
- Solid fundamental skills in positioning, storytelling, competitive research, and market segmentation
- Strong communication and collaboration skills
- Ability to mentor and build a team
Preferred Skills:
- Experience in the developer tools or infrastructure space
- Familiarity with enterprise software sales cycles
ASSUMPTION: Candidates with experience in B2B SaaS and a strong understanding of developer tools will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $205,000 - $245,000 (base pay, dependent on various factors)
Benefits:
- Equity
- National medical, dental, and vision insurance (100% covered)
- Fully covered life insurance
- $400 monthly perks stipend
- $1000 yearly Learning & Development stipend
- 401k plan
- Pet insurance
- Unlimited PTO
- Remote & flexible working hours
- Gender-neutral parental leave
- All-Company Retreats
Working Hours: Full-time, flexible hours
ASSUMPTION: The salary range is subject to change and may be modified in the future. Actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Enterprise Internal Developer Portal software
Company Size: ~100 employees (small to mid-size)
Founded: 2021 (recently raised Series C funding)
Company Description:
- Cortex is an enterprise Internal Developer Portal built to accelerate the path to engineering excellence
- Customers include Blackstone, Xero, and Fanatics
- Cortex helps engineering teams drive progress to goals, optimize productivity, reduce technical debt, and build efficient software and teams
Company Specialties:
- Enterprise software
- Developer tools
- Infrastructure
Company Website: www.cortex.io
ASSUMPTION: Cortex is a growing startup with a strong focus on product development and customer success.
📊 Role Analysis
Career Level: Senior-level role with significant strategic impact
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Remote (US) with all-company offsites a few times a year
Growth Opportunities:
- Building and leading a high-performing product marketing team
- Expanding the product marketing function as the company scales
- Potential career progression into a VP or C-level role
ASSUMPTION: This role offers significant growth potential as Cortex continues to expand its product marketing efforts.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): N/A (remote work only)
Geographic Context:
- Cortex is a remote-first company, with employees working from various locations across the US
- The company occasionally hosts all-company offsites for team-building and collaboration
- Cortex values a diverse and inclusive workplace
Work Schedule: Flexible, with core hours for team collaboration and communication
ASSUMPTION: Cortex's remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (CMO)
- Interview with key stakeholders (Product, Sales, or other team members)
- Final interview with the CEO or another executive leader
Key Assessment Areas:
- Strategic thinking and product marketing expertise
- Cross-functional collaboration and communication skills
- Alignment with Cortex's mission and values
- Cultural fit and adaptability
Application Tips:
- Highlight your experience in product marketing, with a focus on strategic initiatives and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your fit with Cortex's mission and values
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
ATS Keywords: Product Marketing, Go-To-Market Strategy, Customer Understanding, Positioning, Messaging, Competitive Analysis, Market Research, Sales Enablement, Customer Segmentation, Thought Leadership, Data Analysis, Team Building, Collaboration, Communication, Storytelling, Mentoring
ASSUMPTION: Cortex's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and adaptability.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Adaptable
- Collaborative
- Impact-driven
Work Style:
- Remote-friendly and flexible
- Results-oriented and data-driven
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working with diverse teams and adapting to different work styles?
- Do you have a proven track record of driving results and making data-driven decisions?
ASSUMPTION: Cortex values a strong cultural fit and seeks candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Balancing strategic thinking with tactical execution can be challenging
- Collaborating effectively with cross-functional teams may require adaptability and strong communication skills
- Keeping up with the fast-paced nature of a growing startup may be demanding
ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from Cortex's collaborative work environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on competitive analysis and market research to shape Cortex's product narrative
- In the developer tools and infrastructure space, this role emphasizes understanding and engaging with technical customers
- Career progression in this role may involve building and leading a team, as well as expanding the product marketing function
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature
- Conducting competitive analysis and market research to inform product positioning and messaging
- Creating enablement materials and case studies to support the sales team
- Driving customer segmentation and persona development to refine targeting strategies
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Director of Product Marketing role at Cortex.
❓ Key Questions to Ask During Interview
- How does this role fit into Cortex's overall growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cortex support the professional development and growth of its employees?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does Cortex foster a collaborative and inclusive work environment?
ASSUMPTION: These questions help assess the role's strategic impact, growth opportunities, and cultural fit with Cortex.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, collaboration, and adaptability
- Follow up with Cortex after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
