📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: NimbleWay
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in NYC)
🔹 Category: Software Development
🔹 Date Posted: July 27, 2025
🔹 Experience Level: 7+ years in Product Marketing
🔹 Remote Status: Hybrid (New York, United States)
🚀 Job Overview
Key aspects of this role include:
- Shaping and scaling Nimble's story across business and developer audiences
- Developing differentiated positioning and messaging for both technical and business users
- Guiding the organization in storytelling and driving product launches
- Collaborating closely with Sales, Product, and Growth Marketing teams
ASSUMPTION: This role requires a strong understanding of both business and technical aspects of web data and APIs, as well as experience in enterprise-focused B2B SaaS product marketing.
📋 Key Responsibilities
✅ Develop and refine product positioning, messaging, and value propositions for both business and developer audiences
✅ Shape go-to-market strategies for product launches, feature releases, and ecosystem integrations
✅ Create foundational content such as pitch decks, landing pages, use case guides, battlecards, and more
✅ Influence product roadmaps and packaging using competitive insights and customer feedback
✅ Own the voice of the customer through interviews, Gong calls, and win/loss analysis
✅ Partner with Growth Marketing to support campaigns, events, and demand generation
✅ Lead narrative development as Nimble evolves from "scraping infrastructure" to the real-time data layer of the modern web
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to balance multiple responsibilities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of Product Marketing experience in enterprise-focused B2B SaaS
Required Skills:
- Proven ability to engage both business decision-makers and technical users
- Deep understanding of web data, APIs, SDKs, and data platforms
- Excellent communication, writing, and presentation skills
- Experience launching products end-to-end in fast-paced, high-context environments
- Strong self-motivation and ability to work independently
- Comfortable working in a hybrid environment and collaborating in-person
Preferred Skills:
- Experience with AI, agents, LLMs, or real-time pipelines
- Familiarity with the competitive landscape of web data and infrastructure
- Background in category creation or market expansion
ASSUMPTION: Candidates with experience in enterprise software, data platforms, or AI/ML technologies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of Product Marketing role in New York City)
Benefits:
- Competitive compensation
- Meaningful equity
- Strong benefits package
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on web data infrastructure and AI-powered data structuring
Company Size: 51-200 employees (according to LinkedIn)
Founded: 2021
Company Description:
- Nimble is building the knowledge layer for the modern web
- They help companies extract, structure, and act on public web data in real time
- Nimble's platform combines an intelligent browser, AI-powered data structuring, and dynamic delivery
Company Specialties:
- Web data infrastructure
- AI-powered data structuring
- Real-time data delivery
Company Website: nimbleway.com
ASSUMPTION: NimbleWay is a growing startup with a strong focus on innovation and market disruption in the web data infrastructure space.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the CEO or another executive leader
Reporting Structure: This role is likely to have team members reporting to it, such as Product Marketing Managers or Specialists
Work Arrangement: Hybrid, with 3 days/week required in the NYC office
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunity to shape the company's narrative and market positioning
- Chance to work closely with executive leadership and influence strategic decisions
ASSUMPTION: This role offers significant growth potential as NimbleWay continues to scale and expand its market presence.
🌍 Location & Work Environment
Office Type: NimbleWay has a headquarters in Manhattan, New York City, with additional offices in Tel Aviv, Israel
Office Location(s): 43 W 23rd St, New York, NY 10010, US and Beit Oved 15 St, The Orange House, Tel Aviv, IL
Geographic Context:
- New York City is a major hub for technology, finance, and media industries
- The city offers a diverse range of cultural, entertainment, and dining options
- NimbleWay's offices are located in vibrant neighborhoods with easy access to public transportation
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: NimbleWay's hybrid work arrangement allows for a good balance between in-person collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with HR or a hiring manager
- Interview with the CEO or another executive leader
- Case study or presentation task to assess communication and strategic thinking skills
- Final interview with the team or another stakeholder
Key Assessment Areas:
- Communication and presentation skills
- Understanding of web data and APIs
- Strategic thinking and problem-solving
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in enterprise-focused B2B SaaS product marketing
- Demonstrate a strong understanding of web data, APIs, and SDKs
- Showcase your ability to engage both business decision-makers and technical users
- Tailor your resume and cover letter to emphasize your fit for this specific role
ATS Keywords: Product Marketing, Go-To-Market Strategy, Messaging, Sales Enablement, Technical Communication, API Knowledge, SDK Understanding, Content Creation, Customer Insights, Collaboration, Market Trends, Product Launch, Self-Starter, Data Infrastructure, Narrative Development, Business Value Communication
ASSUMPTION: NimbleWay's hiring process is likely to be competitive, with a strong focus on cultural fit and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: NimbleWay uses industry-standard marketing and collaboration tools to streamline workflows and facilitate communication.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and inclusive
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in fast-paced, high-context environments?
- Are you comfortable working with both business decision-makers and technical users?
- Do you enjoy collaborating with cross-functional teams and influencing strategic decisions?
ASSUMPTION: NimbleWay values candidates who are adaptable, collaborative, and passionate about driving innovation in the web data infrastructure space.
⚠️ Potential Challenges
- Balancing the needs and expectations of both business and technical stakeholders
- Keeping up with the fast-paced evolution of web data and infrastructure technologies
- Managing a team and mentoring team members in a growing organization
- Adapting to the hybrid work arrangement and maintaining productivity in a remote setting
ASSUMPTION: NimbleWay's fast-paced growth and evolving market present both opportunities and challenges for the Director of Product Marketing.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of web data and APIs
- This role offers the opportunity to shape a company's narrative and market positioning in a rapidly growing industry
- Candidates with experience in enterprise software, data platforms, or AI/ML technologies may find this role particularly appealing
ASSUMPTION: This role is unique in its focus on web data infrastructure and presents a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, content, and sales enablement materials
- Conducting customer interviews and win/loss analysis to refine product positioning and messaging
- Creating a competitive landscape analysis to inform product roadmaps and differentiation
ASSUMPTION: The Director of Product Marketing will have the opportunity to work on high-impact projects that drive business growth and market differentiation.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the biggest challenges facing the product marketing team in the next 6-12 months?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to category creation and market expansion?
- How does the company measure the success of its product marketing efforts?
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the team, and the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications
- Prepare a case study or presentation task that demonstrates your communication and strategic thinking skills
- Follow up with the hiring manager or HR within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
