📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: XM Cyber
🔹 Location: Dallas, Texas, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Product Marketing, Cybersecurity
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Articulating the value of XM Cyber's products to the market
- Developing successful GTM strategies and technical product launches
- Working cross-functionally to drive pipeline creation, new product launches, and sales enablement
- Acting as a Cybersecurity SME and solution evangelist
ASSUMPTION: This role requires a unique blend of strong storytelling skills and technical enthusiasm, with a focus on B2B product marketing in the cybersecurity industry.
📋 Key Responsibilities
✅ Develop messaging and positioning that differentiates XM Cyber
✅ Lead product launch processes and deliverables to drive marketing success factors and sales growth
✅ Stay up-to-date with industry developments and competitive analysis
✅ Research and understand target buyer personas and market segments
✅ Communicate the value proposition of XM Cyber's products to the sales team and develop sales tools
✅ Actively engage in customer-facing activities such as customer conferences, virtual events, and analyst briefings
✅ Drive integrated marketing campaigns for new business acquisition and product adoption
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and customer engagement to drive marketing success and sales growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of B2B enterprise product marketing experience in Cybersecurity
Required Skills:
- Proven ability to translate technical capabilities into real-world value for target audiences
- Customer-centric mindset with a deep understanding of customer pains
- Excellent writing, storytelling, and presentation skills in English
- Organized, energized, and works well cross-functionally
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with cybersecurity products and industry trends
ASSUMPTION: Candidates should have a strong background in B2B product marketing, with a focus on cybersecurity and a proven track record of driving marketing success and sales growth.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Product Marketing role with 5-7 years of experience in the cybersecurity industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Product Marketing role with the required experience level in the cybersecurity industry. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 201-500 employees (Medium-sized company with a collaborative and dynamic work environment)
Founded: 2016 (Founded by top executives from the Israeli cyber intelligence community)
Company Description:
- XM Cyber is a leading hybrid cloud security company that transforms exposure management by demonstrating how attackers leverage and combine misconfigurations, vulnerabilities, identity exposures, and more, across AWS, Azure, GCP, and on-prem environments to compromise critical assets.
- The company's mission is to help organizations see all the ways attackers might go and all the best ways to stop them, pinpointing where to remediate exposures with a fraction of the effort.
- XM Cyber has offices in North America, Europe, and Israel.
Company Specialties:
- Cybersecurity
- Breach and Attack Simulation
- APT Simulation & Remediation
- Purple Team
- Automated Red Team
- Risk-Based Vulnerability Management
- Attack-Centric Exposure Prioritization
- Hybrid cloud
- Attack Path Management
- Exposure Management
Company Website: https://www.xmcyber.com/
ASSUMPTION: XM Cyber is a well-established company in the cybersecurity industry, with a strong focus on hybrid cloud security and a global presence.
📊 Role Analysis
Career Level: Mid-level to senior (5-7 years of experience required)
Reporting Structure: Reports to the Head of Product Marketing
Work Arrangement: Remote (with the option to work on-site or hybrid, depending on the candidate's preference)
Growth Opportunities:
- Potential to advance to a senior leadership role within the product marketing team
- Opportunities to work on high-impact projects and drive marketing success for the company's growing product portfolio
- Chance to gain experience in a dynamic and collaborative work environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and product success.
🌍 Location & Work Environment
Office Type: Remote (with the option to work on-site or hybrid, depending on the candidate's preference)
Office Location(s): Dallas, Texas (with additional offices in Tel Aviv, New York, and Sydney)
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, sports teams, and outdoor activities
- Dallas has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with flexible work hours and the option to work remotely
ASSUMPTION: The remote work option provides candidates with the flexibility to work from home or any location with a stable internet connection, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and other team members
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the Head of Product Marketing or another senior leader
Key Assessment Areas:
- Storytelling and communication skills
- Technical knowledge of cybersecurity products and industry trends
- Problem-solving and strategic thinking
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing and cybersecurity
- Prepare examples of your past marketing campaigns, product launches, or other relevant projects to discuss during the interview
- Research XM Cyber's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, B2B Marketing, Cybersecurity, Storytelling, Technical Enthusiasm, Market Intelligence, Sales Enablement, Messaging, Positioning, Customer Engagement, Integrated Marketing Campaigns, Competitive Analysis, Buyer Personas, Value Proposition, Presentation Skills, Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's storytelling and communication skills, technical knowledge, and strategic thinking, as well as their cultural fit with the company and team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Cybersecurity products and platforms (e.g., XM Cyber's own products)
ASSUMPTION: The specific tools and technologies used by XM Cyber may vary, but candidates should be comfortable working with marketing automation tools, CRM software, and project management tools, as well as having a basic understanding of cybersecurity products and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and collaborative work environment
- Focus on driving marketing success and sales growth
- Cross-functional teamwork and communication
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you have a strong background in B2B product marketing, with a focus on cybersecurity?
- Are you an excellent storyteller and communicator, with the ability to translate technical capabilities into real-world value for target audiences?
- Are you comfortable working in a dynamic and collaborative work environment, with a focus on driving marketing success and sales growth?
ASSUMPTION: XM Cyber values candidates who are innovative, customer-focused, collaborative, and committed to driving marketing success and sales growth. Candidates should be comfortable working in a dynamic and collaborative work environment and be able to adapt to change.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require candidates to be adaptable and able to manage multiple priorities simultaneously
- The role involves working with technical products and industry trends, which may require candidates to have a strong understanding of cybersecurity and be comfortable learning new technologies
- The remote work option may present challenges in terms of communication and collaboration, requiring candidates to be proactive in maintaining strong relationships with their team members
- The competitive nature of the cybersecurity industry may require candidates to be proactive in staying up-to-date with industry developments and competitive analysis
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact, with the potential to make a substantial contribution to the company's marketing efforts and product success.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on storytelling and communication skills, as well as a strong understanding of cybersecurity products and industry trends
- In the cybersecurity industry, this role is unique in its focus on hybrid cloud security and breach and attack simulation, requiring candidates to have a strong understanding of these technologies and their applications
- Career-wise, this role offers significant growth opportunities, with the potential to advance to a senior leadership role within the product marketing team
ASSUMPTION: This role is unique in its focus on hybrid cloud security and breach and attack simulation, requiring candidates to have a strong understanding of these technologies and their applications. Compared to other product marketing roles, this position places a greater emphasis on storytelling and communication skills, as well as a strong understanding of cybersecurity products and industry trends.
📝 Sample Projects
- Developing a comprehensive messaging framework for XM Cyber's product portfolio
- Leading a product launch campaign for a new cybersecurity solution, including the creation of marketing collateral, sales enablement tools, and customer-facing events
- Conducting a competitive analysis of XM Cyber's key competitors, including their products, pricing, positioning, and marketing strategies
ASSUMPTION: These sample projects are intended to provide candidates with an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and initiatives may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the product marketing team collaborate with other departments, such as sales, product management, and engineering?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support remote work?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates should feel free to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing and cybersecurity
- Prepare examples of your past marketing campaigns, product launches, or other relevant projects to discuss during the interview
- Research XM Cyber's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
