📌 Core Information
🔹 Job Title: Director of Retail Marketing
🔹 Company: Hustler Hollywood
🔹 Location: Torrance, California, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail, Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing strategies to drive traffic and conversion across physical stores and digital platforms.
- Managing a cross-functional team to execute campaigns and ensure brand alignment across all touchpoints.
- Creating geo-targeted, seasonal campaigns and localized promotions to generate foot traffic and build community.
- Owning the in-store experience, from window displays to visual merchandising and local events.
- Managing marketing calendars, budgets, and KPIs to ensure efficiency, alignment, and growth.
ASSUMPTION: This role requires a strategic, data-driven marketer with a strong foundation in digital and traditional advertising, as well as experience planning and executing in-store events and activations that drive in-store foot traffic.
📋 Key Responsibilities
✅ Set Strategy & Drive Execution
- Lead the development and implementation of integrated marketing strategies that drive traffic and conversion in over 100 physical stores and across digital platforms.
- Guide campaign execution across paid media, in-store, influencer, and content channels in partnership with creative, social, and retail teams.
- Track trends and competitive activity to continually optimize our marketing mix.
- Develop programs to introduce HUSTLER Hollywood and Lovers to new audiences regionally and nationally.
✅ Own Omni-Channel Retail Marketing
- Create geo-targeted, seasonal campaigns and localized promotions that generate foot traffic and build community.
- Own the in-store experience—from window displays to visual merchandising and local events.
- Manage creative production and timelines across video, print, digital, and experiential assets.
✅ Lead With Data, Impact & Insight
- Manage marketing calendars, budgets, and KPIs to ensure efficiency, alignment, and growth.
- Evaluate campaign performance and consumer behavior data to inform future marketing direction.
- Ensure the brand story is consistent across all touchpoints—from email to endcap.
✅ Inspire, Lead & Collaborate
- Manage a cross-functional team of marketers, creatives, and external vendors to bring campaigns to life.
- Partner closely with eCommerce, Buying, Retail Ops, and Creative to ensure 360° brand alignment.
- Serve as a key liaison for partnerships, brand collaborations, and third-party media relationships.
ASSUMPTION: This role requires strong leadership, collaboration, and communication skills to manage a cross-functional team and drive alignment across various departments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or equivalent experience
Experience: 7+ years of progressive marketing experience, with at least 2 years focused on brick-and-mortar retail strategy
Required Skills:
- Proven experience with content strategy, production timelines, and creative execution
- Strong foundation in digital and traditional advertising—paid social, OOH, OTT, radio, retargeting
- Experience planning and executing in-store events and activations that drive in-store foot traffic
- Experience driving brand awareness and relevancy through strategic partnerships, large scale events, and collabs
- Excellent copywriting, communication, and presentation skills
- Deep understanding of retail customers, omni-channel journeys, and performance KPIs
Preferred Skills:
- Experience in adult, lingerie, or wellness retail
- Established influencer and affiliate marketing relationships
- Passion for culture, trends, and inclusive branding
- Comfortable representing the brand on-camera for social or live content
ASSUMPTION: While not explicitly stated, experience in the adult retail industry or related fields would be beneficial for understanding the unique aspects of marketing for these products and brands.
💰 Compensation & Benefits
Salary Range: $120,000–$135,000 annually (based on location)
Benefits:
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match
- Paid holidays and generous PTO
- Employee discounts and brand perks
Working Hours: Full-time, hybrid role with occasional travel and non-standard hours for events or shoots
ASSUMPTION: The salary range provided is based on location and experience level. The benefits listed are standard for companies of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically adult retail and wellness
Company Size: 501-1,000 employees (according to LinkedIn)
Founded: 1998
Company Description:
- Hustler Hollywood celebrates sexual freedom without apology, offering a high-end retail experience that empowers individuals to explore and enjoy their sexuality confidently.
- The company features top-quality pleasure products, lingerie, apparel, accessories, and more, with a focus on education and expert advice.
- Hustler Hollywood has been a leader in sexual health, wellness, and lifestyle products for over 25 years, with 59 locations across the U.S. and more in the pipeline.
Company Specialties:
- Retail
- Marketing
- Branding
- Sexual Health & Wellness
Company Website: http://www.hustlercareers.com
ASSUMPTION: Hustler Hollywood is a well-established retailer with a strong brand presence and a commitment to promoting sexual expression and education.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Vice President of Marketing and oversees a cross-functional team of marketers, creatives, and external vendors
Work Arrangement: Hybrid role with a mix of remote and in-person work, including occasional travel to stores, events, and production shoots
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunity to shape the marketing strategy for a well-known brand in the adult retail industry
- Chance to work with a diverse and inclusive customer base and contribute to the company's mission of promoting sexual freedom and expression
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing strategy and brand presence.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): 8484 Wilshire Blvd, Beverly Hills, California 90211, US
Geographic Context:
- Torrance is located in the South Bay region of Los Angeles County, California
- The area offers a mix of urban and suburban living, with a diverse population and a range of cultural attractions
- Torrance has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, with occasional travel and non-standard hours for events or shoots
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the location in Torrance provides access to a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other department heads
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership and team management skills
- Cultural fit and alignment with the company's mission and values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your approach to marketing strategy, campaign execution, and data-driven decision-making
- Demonstrate your understanding of the adult retail industry and the unique challenges and opportunities it presents
ATS Keywords: Retail Marketing, Campaign Strategy, Team Management, Brand Awareness, Data-Driven Marketing, Adult Retail, In-Store Events, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing skills, leadership abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Celebrate sexual freedom without apology
- Elevate the retail experience
- Promote education and expert advice
- Foster a diverse and inclusive environment
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to change
- Committed to promoting sexual health, wellness, and expression
Self-Assessment Questions:
- Do you align with the company's mission to celebrate sexual freedom and promote sexual expression?
- Are you comfortable working in a cross-functional, collaborative environment?
- Do you have experience managing teams and driving results through data-driven decision-making?
ASSUMPTION: Cultural fit is crucial for success in this role, as the ideal candidate will be passionate about the company's mission and comfortable working in a diverse, inclusive environment that celebrates sexual freedom.
⚠️ Potential Challenges
- Working in a mature, adult-focused industry may not be suitable for all candidates
- Occasional travel and non-standard hours may be required for events or shoots
- Managing a cross-functional team and driving alignment across various departments can be challenging
- Exposure to adult content is a regular part of the role due to the nature of the business
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be aware of and comfortable with them before applying.
📈 Similar Roles Comparison
- Compared to other retail marketing roles, this position offers a unique opportunity to work in the adult retail industry and shape the marketing strategy for a well-known brand
- Industry-specific context: The adult retail industry is highly competitive and requires a nuanced understanding of marketing strategies that resonate with diverse customer bases
- Career path comparison: This role offers significant growth potential and the opportunity to take on additional responsibilities as the company expands
ASSUMPTION: This role is unique in its industry-specific context and offers a distinct career path compared to other retail marketing positions.
📝 Sample Projects
- Developing and executing a regional marketing campaign to introduce HUSTLER Hollywood to new audiences in a specific geographic area
- Planning and executing an in-store event to drive foot traffic and generate buzz around a new product launch
- Analyzing campaign performance data to optimize marketing mix and improve ROI
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role and the opportunity to make a real impact on the company's marketing strategy.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the retail marketing team in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to promoting diversity, equity, and inclusion within its marketing efforts and overall brand presence?
- What are the key performance indicators (KPIs) used to measure the success of retail marketing campaigns, and how are they tracked and reported?
- How does the company approach collaboration and communication between the marketing department and other internal teams, such as eCommerce, Buying, Retail Ops, and Creative?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's strategic direction, commitment to professional development, and understanding of the role's responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on retail strategy, campaign execution, and data-driven decision-making
- Prepare for your interview by researching the adult retail industry and the unique challenges and opportunities it presents
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
