Director of Retention Marketing

📌 Core Information

🔹 Job Title: Director of Retention Marketing

🔹 Company: Emails

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Anywhere in the world)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing retention marketing strategies to enhance customer loyalty and drive retention
• Creating personalized marketing campaigns based on customer data analysis
• Collaborating with cross-functional teams to ensure a cohesive approach to customer retention
• Leading and managing a team of retention marketing specialists
• Monitoring performance metrics and KPIs to evaluate the effectiveness of retention strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities. The ideal candidate will have a deep understanding of customer engagement and loyalty marketing.

📋 Key Responsibilities

✅ Develop and implement retention marketing campaigns targeted at improving customer engagement and decreasing churn

✅ Analyze customer data and insights to identify opportunities for personalized marketing efforts

✅ Collaborate with cross-functional teams to ensure a cohesive approach to customer retention

✅ Monitor performance metrics and KPIs to evaluate the effectiveness of retention strategies

✅ Manage and lead a team of retention marketing specialists, providing guidance and support

ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong leadership skills. The ideal candidate will be comfortable working with data and using it to inform marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in retention marketing or a related field, with demonstrated experience in campaign management

Required Skills:

• Strong analytical skills with the ability to derive actionable insights from customer data
• Experience with marketing automation and CRM tools
• Excellent communication and collaboration skills
• Proven ability to lead a team and manage projects effectively
• Passion for customer engagement and loyalty marketing

Preferred Skills:

• Experience with SQL or other data querying languages
• Familiarity with marketing analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: While not explicitly stated, experience with data querying languages and marketing analytics tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing role in the United States)

Benefits:

• Competitive health, dental, and vision benefits
• Unlimited PTO
• Flex work hours

Working Hours: Full-time (40 hours per week, with flexible work hours)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the United States. The benefits listed are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (11-50 employees)

Founded: Not specified

Company Description:

• Emails is a marketing services company specializing in email marketing
• They offer on-demand email marketing services to help businesses engage their customers
• Emails is a privately held company with a small team of marketing experts

Company Specialties:

• Email Marketing
• Customer Engagement
• Retention Marketing

Company Website: emails.co

ASSUMPTION: Emails is a small, specialized marketing services company focused on email marketing. They offer on-demand services to help businesses engage their customers and improve retention.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role is likely to report directly to the CEO or a senior marketing executive

Work Arrangement: Remote (Anywhere in the world)

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunity to lead a team and develop junior marketing professionals
• Chance to gain experience in a small, fast-paced company environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to grow into a leadership role as the company expands.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): United States (Anywhere)

Geographic Context:

• The United States has a diverse range of markets and customer bases
• Working remotely allows for flexibility and the ability to work from anywhere
• The role may require occasional travel for meetings or industry events

Work Schedule: Full-time (40 hours per week, with flexible work hours)

ASSUMPTION: This role is fully remote, allowing for flexibility and the ability to work from anywhere in the United States. The role may require occasional travel for meetings or industry events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Data analysis or case study assignment to evaluate analytical skills
• Final interview with the CEO or senior marketing executive to discuss leadership style and strategic vision

Key Assessment Areas:

• Analytical skills and data-driven decision making
• Leadership style and team management abilities
• Strategic thinking and ability to develop effective retention marketing campaigns

Application Tips:

• Highlight your experience with data analysis and marketing automation tools
• Include examples of retention marketing campaigns you've developed and their results
• Tailor your resume and cover letter to emphasize your strategic thinking and leadership skills

ATS Keywords: Retention Marketing, Customer Engagement, Churn Reduction, Data Analysis, Personalized Marketing, Cross-Functional Collaboration, Performance Metrics, Team Leadership, Project Management, Marketing Automation, CRM Tools, Communication Skills, Collaboration Skills, Customer Loyalty, Campaign Management, Analytical Skills

ASSUMPTION: The interview process for this role is likely to be highly structured, with a focus on assessing the candidate's analytical skills, leadership style, and strategic thinking.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM tools (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., SQL, Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used in this role will depend on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative

Work Style:

• Flexible and adaptable
• Results-oriented
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, small team environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of developing and executing effective retention marketing campaigns?

ASSUMPTION: Emails is a small, collaborative company that values strong communication and data-driven decision making. Candidates should be comfortable working remotely and managing their own time.

⚠️ Potential Challenges

• Managing a remote team and ensuring productivity
• Balancing strategic thinking with day-to-day campaign management
• Adapting to a small, fast-paced company environment
• Occasional travel for meetings or industry events

ASSUMPTION: This role presents several challenges, including managing a remote team, balancing strategic thinking with day-to-day campaign management, and adapting to a small, fast-paced company environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role, but with a specific focus on retention marketing
• In a larger company, this role might report to a VP of Marketing or CMO
• In a smaller company, this role might have more responsibility for overall marketing strategy

ASSUMPTION: This role is similar to other marketing management roles, but with a specific focus on retention marketing. The reporting structure and overall marketing responsibility may vary depending on the size of the company.

📝 Sample Projects

• Developing and executing a customer retention campaign that reduces churn by 20%
• Analyzing customer data to identify segments with high churn risk and developing targeted retention strategies
• Managing a team of retention marketing specialists to execute campaigns and monitor performance metrics

ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description.

❓ Key Questions to Ask During Interview

• How does the company measure the success of retention marketing campaigns?
• What is the current team structure and how would this role fit into it?
• How does the company support remote work and employee engagement?
• What are the growth opportunities for this role within the company?
• How does the company approach cross-functional collaboration and customer retention?

ASSUMPTION: These interview questions are designed to assess the company's approach to retention marketing, team structure, remote work, growth opportunities, and cross-functional collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with data analysis, marketing automation tools, and retention marketing campaigns
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.