Marketing Technology Manager - Promotions and Loyalty

📌 Core Information

🔹 Job Title: Marketing Technology Manager - Promotions and Loyalty

🔹 Company: 407 ETR

🔹 Location: Woodbridge, Ontario

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing technology strategies aligned with business objectives
• Leveraging marketing and technical expertise to drive growth and deliver results
• Collaborating with cross-functional teams to optimize promotions and loyalty programs
• Bringing a strategic, data-driven approach to marketing technology
• Requiring Salesforce Marketing Cloud expertise

ASSUMPTION: This role requires a balance of marketing and technical skills, with a focus on driving business performance through advanced MarTech strategies.

📋 Key Responsibilities

✅ Lead scalable marketing strategies and campaigns that align with strategic goals and drive business performance

✅ Partner closely with business and IT teams to design and execute complex workflows and automations in Salesforce Marketing Cloud, driving operational efficiency and campaign effectiveness

✅ Drive business growth through advanced MarTech strategies, identifying and implementing opportunities to improve performance

✅ Provide Salesforce Marketing Cloud expertise and leadership, collaborating with teams for future growth opportunities

✅ Develop and monitor key performance indicators to track marketing performance and identify areas for improvement

✅ Streamline marketing processes and implement solutions to improve efficiency and effectiveness

✅ Provide insights and expertise for department planning, roadmap development, and reporting

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and collaboration with various teams to optimize marketing performance.

🎯 Required Qualifications

Education: University degree, MBA preferred

Experience: 5 years' experience, including at least 2 years of hands-on Salesforce Marketing Cloud experience (Salesforce Loyalty Cloud experience an asset)

Required Skills:

• Salesforce Marketing Cloud Administrator certification
• Salesforce Marketing Cloud Email Specialist certification
• Marketing campaign and loyalty experience
• Excellent critical thinking, analytical, and problem-solving skills
• Excellent communication skills
• Highly collaborative team player
• Learning and growth mindset with a future-focused, innovative approach
• Strong project management skills and attention to detail

Preferred Skills:

• Salesforce Loyalty Cloud experience

ASSUMPTION: The required certifications and experience indicate a need for a well-rounded marketing technology professional with a strong background in Salesforce Marketing Cloud.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Estimated based on industry standards for a Marketing Technology Manager with 5-10 years of experience)

Benefits:

• 407 ETR usage (taxable benefit)
• Competitive salary and bonus structure
• Competitive vacation package
• Community culture
• Continued education budget
• Expect excellence: Collaborative team, learn, and grow with a high-performance team

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Technology Manager with the required experience level. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: 407 ETR is a toll highway operator in the Greater Toronto Area, focusing on transportation infrastructure.

Company Size: 201-500 employees. This size allows for a mid-sized company culture with opportunities for collaboration and growth.

Founded: 1999. 407 ETR has been operating for over two decades, providing stability and experience in the industry.

Company Description:

• 407 ETR is an all-electronic open-access toll highway spanning 108 kilometers
• The company is owned by a consortium of investors, including Canada Pension Plan Investment Board, Cintra Global S.E., and SNC-Lavalin
• 407 ETR is committed to fostering a diverse, equitable, and inclusive work environment

Company Specialties:

• Toll highway operations
• Transportation infrastructure management
• Public-private partnerships

Company Website: 407etr.com

ASSUMPTION: As a toll highway operator, 407 ETR focuses on efficient and safe transportation infrastructure, with a commitment to diversity, equity, and inclusion.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a balance of strategic thinking and hands-on execution, indicating a mid-career level.

Reporting Structure: The Marketing Technology Manager will likely report to the Director of Marketing or a similar role, collaborating with various teams across the organization.

Work Arrangement: On-site. This role requires frequent collaboration with on-site teams and may involve working from the Woodbridge, Ontario office.

Growth Opportunities:

• Potential advancement to a senior or director-level role within the marketing department
• Expanding expertise in marketing technology and related fields
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers growth opportunities through collaboration with various teams, working on impactful projects, and advancing within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office. The Woodbridge, Ontario office is a professional work environment with a focus on collaboration and teamwork.

Office Location(s): 6300 Steeles Ave. West, Woodbridge, Ontario L4H 1J1, CA

Geographic Context:

• The Greater Toronto Area (GTA) offers a diverse and vibrant urban environment with numerous cultural attractions and amenities
• The GTA has a robust job market with many opportunities in various industries
• Woodbridge is a suburban community with a mix of residential and commercial areas

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The Woodbridge, Ontario office provides a professional work environment with opportunities for collaboration and growth. The GTA offers a diverse and vibrant urban environment with numerous cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Marketing technology expertise and experience
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant marketing technology experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions focusing on your marketing technology expertise and experience

ATS Keywords: Marketing Technology, Salesforce Marketing Cloud, Promotions, Loyalty, Campaign Management, Workflow Automation, Data-Driven Marketing, Strategic Planning, Cross-Functional Collaboration

ASSUMPTION: The application process for this role is typical for a mid-sized company, focusing on assessing marketing technology expertise, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Marketing automation tools (e.g., Pardot, Marketo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Salesforce Marketing Cloud and may involve working with various marketing automation, data analysis, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Safety: Prioritizing the safety of customers and employees
• Integrity: Acting with honesty and ethical behavior
• Respect: Valuing diversity and inclusion
• Excellence: Striving for continuous improvement and high-quality performance

Work Style:

• Collaborative: Working closely with cross-functional teams
• Data-driven: Making decisions based on data and analytics
• Innovative: Embracing new technologies and approaches

Self-Assessment Questions:

• How do you prioritize safety in your marketing strategies?
• Can you provide an example of a time when you drove operational efficiency through marketing technology?
• How do you approach continuous learning and improvement in your marketing technology skills?

ASSUMPTION: 407 ETR values a safety-focused, collaborative, and innovative work environment, with a strong emphasis on diversity, equity, and inclusion.

⚠️ Potential Challenges

• Balancing strategic planning with hands-on execution
• Managing multiple projects and priorities simultaneously
• Working with legacy systems and processes
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role may present challenges related to balancing strategic planning with hands-on execution, managing multiple projects, and working with legacy systems. However, these challenges can also provide opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position focuses more on marketing technology strategy and implementation, requiring a stronger technical skill set
• In the transportation infrastructure industry, this role is unique in its focus on marketing technology, with most similar roles found in other industries
• Career progression may involve transitioning to a senior or director-level role within the marketing department or moving into a related field, such as digital marketing or e-commerce

ASSUMPTION: This role is unique in its focus on marketing technology within the transportation infrastructure industry, offering opportunities for growth and progression within the marketing department or related fields.

📝 Sample Projects

• Developing and implementing a customer loyalty program using Salesforce Marketing Cloud
• Optimizing marketing campaign performance through data analysis and automation
• Collaborating with IT teams to design and execute complex workflows and automations in Salesforce Marketing Cloud

ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and collaborative nature of the Marketing Technology Manager role at 407 ETR.

❓ Key Questions to Ask During Interview

• How does this role collaborate with other departments, such as IT and business development?
• What are the key priorities for this role in the first 90 days?
• How does 407 ETR support the professional development and growth of its marketing technology team members?
• What are the most challenging aspects of working in marketing technology at 407 ETR, and how can this role address them?
• How does 407 ETR foster a diverse, equitable, and inclusive work environment?

ASSUMPTION: These interview questions focus on collaboration, growth opportunities, and the work environment at 407 ETR, providing insight into the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing technology experience and achievements
• Write a cover letter demonstrating your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions focusing on your marketing technology expertise and experience
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.