Director of Sales and Marketing

📌 Core Information

🔹 Job Title: Director of Sales and Marketing

🔹 Company: Procare HR

🔹 Location: Clinton, South Carolina

🔹 Job Type: Full-Time

🔹 Category: Healthcare Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Enhancing the community's reputation and outreach through strategic marketing initiatives
• Driving occupancy rates and contributing to exceptional quality of life for residents
• Developing and leading community outreach programs
• Building referral networks and promoting social media activities

ASSUMPTION: This role requires a balance of sales, marketing, and community engagement skills. The ideal candidate will have experience in healthcare sales and a passion for connecting with seniors and their families.

📋 Key Responsibilities

✅ Develop and implement strategic marketing initiatives to enhance the community's reputation and outreach

✅ Drive occupancy rates through effective sales strategies and personalized service

✅ Cultivate strong relationships with prospective residents and their families to understand their unique needs and preferences

✅ Build and promote social media activities to increase community visibility and engagement

✅ Coordinate the move-in process with a focus on providing an exceptional experience for residents

✅ Collaborate with the team to achieve budget and census goals

✅ Document activities and results in the company's CRM system

ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills. The ideal candidate will be comfortable with CRM software and have experience in sales and marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing (Preferred)

Experience: Minimum of 3 years of healthcare sales experience (Required), with senior living sales experience (Preferred)

Required Skills:

• Excellent customer service and interpersonal skills
• Ability to follow-up on leads and close sales
• Goal-oriented and budget-conscious
• Public speaking and presentation development skills
• Time management and initiative
• Compassion and empathy for residents and families

Preferred Skills:

• Experience with CRM software
• Familiarity with the senior living industry

ASSUMPTION: The ideal candidate will have a proven track record in healthcare sales and a genuine interest in connecting with seniors and their families.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year, with credit for experience

Benefits:

• Paid-Time Off
• Paid Holidays
• Health Insurance
• Dental Insurance
• Vision Insurance
• Variety of Supplemental Insurances Available
• Career Growth Opportunities
• Employee Assistance Programs

Working Hours: Full-time, with on-call responsibilities for tours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the healthcare services sector. The benefits package is competitive and designed to support employee well-being and career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Procare HR specializes in providing complete HR solutions for care providers, focusing on human resources consulting, employee management, and risk management services.

Company Size: Procare HR is a mid-sized company with 51-200 employees, offering a supportive and collaborative work environment.

Founded: Procare HR was founded in 2015 and has since grown to serve care providers across various industries.

Company Description:

• Procare HR offers proactive HR advice, responsive dedicated HR professionals, and HR strategy services to help clients reach their goals.
• The company focuses on providing performance management, compensation planning, employee engagement and retention strategies, and more.
• Procare HR is committed to delivering exceptional HR solutions tailored to the unique needs of each client.

Company Specialties:

• Human Resources Consulting
• Employee Management
• Workers' Compensation
• Benefits Administration
• Payroll & Payroll Tax Solutions
• Human Capital
• Time & Attendance
• Risk Management & Safety
• Scheduling
• Care Provider
• Care Organization
• HR Services
• HR Solutions
• Professional Employer Organization (PEO)

Company Website: http://procarehr.com

ASSUMPTION: Procare HR's focus on care providers and human resources services makes it an ideal fit for candidates interested in the healthcare industry and HR-related roles.

📊 Role Analysis

Career Level: This role is at the management level, offering opportunities for career growth within the company.

Reporting Structure: The Director of Sales and Marketing reports directly to the executive team and works closely with various departments to achieve company goals.

Work Arrangement: This is an on-site, full-time position with on-call responsibilities for tours.

Growth Opportunities:

• Procare HR offers career growth opportunities, allowing employees to advance within the company as they develop their skills and gain experience.
• The company's focus on employee engagement and retention strategies creates an environment that supports professional growth and development.
• Procare HR's commitment to providing exceptional HR solutions encourages employees to continuously improve their skills and contribute to the company's success.

ASSUMPTION: The ideal candidate for this role will have a strong sales and marketing background, with a proven track record in driving occupancy rates and enhancing community reputation.

🌍 Location & Work Environment

Office Type: The Clinton, South Carolina office is a dedicated senior living community, providing a supportive and engaging work environment for employees.

Office Location(s): 401 N 3rd St, Minneapolis, Minnesota 55401, US

Geographic Context:

• Clinton, South Carolina is a small city with a population of approximately 8,500 people.
• The city is located in the Piedmont region of South Carolina, offering a mild climate and a variety of outdoor recreational activities.
• Clinton is conveniently located near major highways, providing easy access to nearby cities and attractions.

Work Schedule: Full-time, with on-call responsibilities for tours

ASSUMPTION: The ideal candidate for this role will be comfortable working in a senior living community environment and have a genuine interest in connecting with seniors and their families.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager and team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Sales and marketing skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving and decision-making abilities
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your sales and marketing experience and skills
• Prepare examples of successful sales and marketing campaigns you've led or contributed to in the past
• Research the company and the senior living industry to demonstrate your enthusiasm and understanding of the role
• Prepare thoughtful questions to ask the interviewer about the company, team dynamics, and growth opportunities

ATS Keywords: Sales, Marketing, Healthcare, Senior Living, Occupancy Rates, Strategic Initiatives, CRM, Customer Service, Interpersonal Skills, Goal-Oriented, Budget-Conscious, Public Speaking, Presentation Development, Time Management, Compassion, Empathy, Resident-Centered Care

ASSUMPTION: The ideal candidate will have a strong sales and marketing background, with a proven track record in driving occupancy rates and enhancing community reputation.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Mailchimp, Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The ideal candidate will have experience with CRM software and marketing automation tools, as well as a working knowledge of social media management and presentation software.

👔 Cultural Fit Considerations

Company Values:

• Compassion: Procare HR prioritizes the well-being and happiness of its employees and clients
• Integrity: The company upholds the highest ethical standards in all aspects of its business
• Expertise: Procare HR is committed to delivering exceptional HR solutions through continuous learning and professional development
• Collaboration: The company fosters a supportive and inclusive work environment that encourages teamwork and open communication
• Innovation: Procare HR is dedicated to staying at the forefront of HR trends and best practices, continually improving its services to meet the evolving needs of its clients

Work Style:

• Proactive: Procare HR encourages employees to take initiative and be proactive in their roles
• Adaptable: The company values employees who can adapt to change and thrive in a dynamic work environment
• Results-driven: Procare HR focuses on delivering measurable results and achieving client goals
• Customer-centric: The company prioritizes the needs and preferences of its clients, always striving to exceed expectations
• Team-oriented: Procare HR fosters a collaborative and supportive work environment that encourages teamwork and open communication

Self-Assessment Questions:

• How do your sales and marketing skills and experience align with the key responsibilities of this role?
• How do your communication and interpersonal skills enable you to build strong relationships with prospective residents and their families?
• How do your problem-solving and decision-making abilities contribute to driving occupancy rates and enhancing community reputation?
• How do your adaptability and flexibility help you thrive in a dynamic work environment?
• How do your personal values and work style align with Procare HR's company values and work culture?

ASSUMPTION: The ideal candidate will have a strong sales and marketing background, with a proven track record in driving occupancy rates and enhancing community reputation. They will also possess excellent communication and interpersonal skills, as well as strong problem-solving and decision-making abilities.

⚠️ Potential Challenges

• The role may require occasional on-call responsibilities for tours, which could impact work-life balance
• The senior living industry can be emotionally demanding, requiring candidates to have strong empathy and compassion for residents and their families
• The role may involve working with tight budgets and census goals, requiring candidates to be budget-conscious and goal-oriented
• The Clinton, South Carolina office may have limited social and cultural amenities compared to larger cities, which could impact the candidate's overall quality of life

ASSUMPTION: The ideal candidate will be comfortable with the potential challenges of the role and have the necessary skills and experience to overcome them.

📈 Similar Roles Comparison

• This role is similar to a Sales and Marketing Manager in a senior living community, with a focus on driving occupancy rates and enhancing community reputation
• Unlike other sales and marketing roles, this position requires a strong understanding of the senior living industry and a genuine interest in connecting with seniors and their families
• Career paths in this role may lead to director-level or executive positions within the company, as well as opportunities in related industries

ASSUMPTION: The ideal candidate will have a strong sales and marketing background, with a proven track record in driving occupancy rates and enhancing community reputation.

📝 Sample Projects

• Developing and implementing a strategic marketing campaign to increase community visibility and occupancy rates
• Building and promoting social media activities to engage prospective residents and their families
• Coordinating the move-in process to provide an exceptional experience for residents and their families
• Collaborating with the team to achieve budget and census goals through effective sales strategies and personalized service

ASSUMPTION: The ideal candidate will have experience with CRM software and marketing automation tools, as well as a working knowledge of social media management and presentation software.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the senior living community, and how can this role address them?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its sales and marketing initiatives?
• What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: The ideal candidate will be proactive in their approach to the interview, asking thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and marketing experience and skills
• Prepare examples of successful sales and marketing campaigns you've led or contributed to in the past
• Research the company and the senior living industry to demonstrate your enthusiasm and understanding of the role
• Prepare thoughtful questions to ask the interviewer about the company, team dynamics, and growth opportunities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.