Director of Sales and Marketing

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📌 Core Information

🔹 Job Title: Director of Sales and Marketing

🔹 Company: Procare HR

🔹 Location: Fishersville, Virginia, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing initiatives to enhance community reputation
• Developing strong relationships with prospective residents and their families
• Providing personalized service to meet the unique needs of seniors
• Driving occupancy rates and improving quality of life for residents

ASSUMPTION: The position is expected to significantly impact both the community's image and its financial success through targeted marketing and relationship-building efforts.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans

✅ Cultivate relationships with potential residents and their families

✅ Enhance occupancy rates through personalized outreach

✅ Coordinate move-in processes ensuring smooth transitions

✅ Document activities and results using CRM systems

✅ Manage social media presence and community outreach initiatives

ASSUMPTION: The role involves significant interaction with both internal teams and external stakeholders to achieve marketing and sales goals.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or Sales (Preferred)

Experience: Minimum 3 years in healthcare sales (Required); senior living sales experience (Preferred)

Required Skills:

• Excellent customer service and interpersonal skills
• Proficient in lead follow-up and sales closing
• Ability to build and maintain referral networks

Preferred Skills:

• Public speaking and presentation development
• Project management and multi-tasking abilities

ASSUMPTION: While a degree is preferred, extensive professional experience may substitute educational requirements.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year based on experience

Benefits:

• Paid-Time Off and Paid Holidays
• Health, Dental, and Vision Insurance
• Supplemental Insurance options
• Career growth opportunities and employee assistance programs

Working Hours: Weekdays with on-call availability for tours

ASSUMPTION: Compensation is competitive within the senior living community sector, especially considering additional performance-based incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, specializing in comprehensive solutions for care providers

Company Size: 51-200 employees, providing personalized attention and flexible solutions for employees

Founded: 2015, with a focus on proactive HR advice and performance management

Company Description:

• Offers complete HR solutions
• Focuses on employee engagement and retention strategies
• Experienced in risk mitigation and workforce planning

Company Specialties:

• Human Resources Consulting
• Benefits Administration
• HR Strategy and Process Optimization

Company Website: http://procarehr.com

ASSUMPTION: The company’s HR-centric services provide a strong backbone for employee support within the care provider industry.

📊 Role Analysis

Career Level: Senior-level position with strategic responsibility

Reporting Structure: Likely reports directly to senior management to align sales and marketing goals

Work Arrangement: On-site to foster direct interaction with the team and residents

Growth Opportunities:

• Leadership in strategic marketing decisions
• Opportunities for professional growth through performance recognition
• Potential for increased responsibility within the community management structure

ASSUMPTION: The role provides considerable potential for career advancement within senior living community management.

🌍 Location & Work Environment

Office Type: On-site work at a senior living facility

Office Location(s): Fishersville, Virginia

Geographic Context:

• Close-knit community atmosphere conducive to relationship building
• Scenic location appealing to prospective residents and staff
• Accessibility to local healthcare and community resources

Work Schedule: Standard working hours with necessary flexibility for tours and events

ASSUMPTION: The environment encourages strong team collaboration, with resources supporting marketing and sales activities tailored to community needs.

💼 Interview & Application Insights

Typical Process:

• Submit application and resume through the company's website
• Initial phone screening with HR representative
• Technical interview with senior management

Key Assessment Areas:

• Experience in healthcare sales and senior living marketing
• Technical skills in customer relationship management
• Cultural fit within a resident-focused community

Application Tips:

• Highlight relevant experience in sales and community engagement
• Showcase your ability to work in a compassionate and supportive environment
• Demonstrate success in strategic marketing initiatives

ATS Keywords: Sales Closing, CRM, Community Outreach, Relationship Building, Strategic Marketing

ASSUMPTION: Emphasis on showcasing a mix of hard and soft skills to fit both sales and community-centric responsibilities.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) Software
• Social Media Platforms
• Marketing Automation Tools

ASSUMPTION: Familiarity with CRM and social media tools is vital for executing marketing strategies effectively.

👔 Cultural Fit Considerations

Company Values:

• Compassion and empathy in all resident interactions
• Commitment to community and inclusive culture
• Integrity in every facet of service delivery

Work Style:

• Collaborative and team-oriented
• Proactive and driven by goals
• Adaptable to the needs of a dynamic community environment

Self-Assessment Questions:

• Can you demonstrate a history of successful sales and marketing efforts?
• How do you prioritize empathy and customer service in your professional interactions?
• Are you comfortable managing diverse tasks and adapting to changing scenarios?

ASSUMPTION: Candidates with a strong alignment to the company’s resident-centric and compassionate values will thrive.

⚠️ Potential Challenges

• Balancing sales targets with the personalized needs of residents
• Adapting to fluctuating demographics and market changes
• Managing a diverse team with varied experiences
• Ensuring seamless integration of marketing efforts with community goals

ASSUMPTION: Success in this role requires careful balance of strategic goals and resident-centric service delivery.

📈 Similar Roles Comparison

• Higher emphasis on community engagement than traditional sales roles
• Combination of sales and senior care expertise creates unique role demands
• Similar strategic responsibilities as a Head of Marketing in smaller organizations

ASSUMPTION: The role is distinguished by its duel focus, requiring skills beyond conventional sales and marketing positions.

📝 Sample Projects

• Developing a comprehensive outreach strategy for new resident acquisition
• Leading a social media campaign highlighting life in the community
• Coordinating partnership programs with local healthcare providers

ASSUMPTION: Projects will generally require cross-departmental collaboration and innovative marketing tactics.

❓ Key Questions to Ask During Interview

• What are the current challenges in increasing occupancy rates?
• How does the community currently engage with prospective residents and their families?
• What level of autonomy is given for developing marketing strategies?
• How do you measure the success of community outreach programs?
• What are the key attributes of successful team members here?

ASSUMPTION: Engaging questions will reflect an understanding of the community-centric nature of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Procare HR website
• Ensure your resume highlights relevant experience and skills
• Prepare responses that illustrate your understanding of senior living marketing
• Be ready to discuss past successes in similar roles during your interview
• Follow up within a week of application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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