📌 Core Information
🔹 Job Title: Director of Sales and Marketing
🔹 Company: AccorHotel
🔹 Location: Winnipeg, Manitoba, Canada
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a hotel through a market-defining transformation
- Spearheading the repositioning and rebranding journey
- Crafting and executing sales strategies to maximize revenue
- Leading a high-performing sales team
- Elevating the hotel's presence through innovative marketing initiatives
ASSUMPTION: This role requires a strategic leader with a bold, forward-thinking approach to redefine a luxury destination.
📋 Key Responsibilities
✅ Prepare and administer the hotel's sales & marketing plan and related budget
✅ Lead and develop the sales team to achieve their highest potential
✅ Direct and manage all sales training, yearly sales targets, sales quotas, and incentive plans
✅ Remain informed of the competition's sales and marketing strategies
✅ Evaluate and recommend opportunities for developing new sources of business
✅ Ensure the delivery of guest service through the operations group
✅ Maintain regular and effective communication with corporate sales and marketing management teams
✅ Lead the sales and marketing coordination efforts with local tourism initiatives
ASSUMPTION: This role involves a high level of strategic planning, team leadership, and market analysis.
🎯 Required Qualifications
Education: Bachelor’s degree and/or Hotel Management degree is an asset
Experience: Minimum of 5 years of experience in a senior sales management capacity within the hospitality industry or related tourism field
Required Skills:
- Revenue management experience
- Excellent communications skills - interpersonal, written, and public/media relations
- A proven record of results-oriented leadership and team development
- Computer literacy required in at least the following programs: MS Office and Property Manager
Preferred Skills:
- Experience in luxury hotel sales and marketing
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in luxury hotel sales and marketing, as well as those fluent in multiple languages, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Director of Sales and Marketing role in Winnipeg)
Benefits:
- Extended Medical (Health, Dental, Life Insurance, Short Term Disability)
- Pension Plan with matched employee contributions
- Employee benefit card offering discounted rates in Accor worldwide learning programs
- Opportunity to develop talent and grow within the property and across the world
- Ability to make a difference through Accor's Corporate Social Responsibility activities, like Planet 21
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as required
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Sales and Marketing role in Winnipeg, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company with over 5,600 properties across 110 countries. They operate in the competitive luxury hotel market, offering a wide range of brands to suit various needs and desires.
Company Size: Accor has 10,001+ employees worldwide, providing a large network of opportunities for growth and development.
Founded: Accor was founded in 1967 and has since grown to become a leader in the hospitality industry.
Company Description:
- Accor offers a fully integrated ecosystem of leading brands, personalized services, and expert solutions
- The company aims to break new ground to reimagine hospitality and inspire new ways to experience the world
- Accor is dedicated to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all
Company Specialties:
- Hospitality and catering
- Luxury hotel management
- Global hotel brands
Company Website: https://www.group.accor.com/
ASSUMPTION: Accor's extensive global presence and wide range of brands provide applicants with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the General Manager of the hotel and may have supervisory responsibilities over the sales team
Work Arrangement: On-site, full-time, with occasional evenings and weekends as required
Growth Opportunities:
- Progression to a regional or corporate sales and marketing role within Accor
- Expansion of responsibilities within the hotel, such as taking on additional departments or projects
- Development of leadership and management skills through team mentoring and training
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the hotel and across Accor's global network.
🌍 Location & Work Environment
Office Type: Upscale luxury hotel
Office Location(s): Winnipeg, Manitoba, Canada
Geographic Context:
- Winnipeg is the capital and largest city of the province of Manitoba, Canada
- The city is known for its vibrant downtown, rich history, and cultural diversity
- Winnipeg offers a high quality of life, with affordable housing, a strong economy, and numerous recreational opportunities
Work Schedule: Full-time, Monday to Friday, with occasional evenings and weekends as required
ASSUMPTION: Winnipeg provides a dynamic and multicultural work environment, with a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent & Culture Department
- In-person or video interview with the General Manager and/or other stakeholders
- Final interview with the Area Vice President of Sales & Marketing
Key Assessment Areas:
- Sales and marketing strategy development
- Leadership and team management skills
- Market analysis and competitive awareness
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as your leadership and management skills
- Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and team leadership abilities
- Research Accor's company culture and values to demonstrate your fit with the organization
ATS Keywords: Sales strategies, team leadership, marketing initiatives, revenue management, communication skills, interpersonal skills, public relations, team development, computer literacy
ASSUMPTION: Accor's application process is designed to assess candidates' sales and marketing expertise, leadership skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Property Management System (e.g., Opera, Oracle Hospitality)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Proactive and innovative in approach
Self-Assessment Questions:
- How do you demonstrate Accor's values in your daily work?
- Can you provide an example of a time when you led a team through a significant change or transformation?
- How do you stay informed about market trends and competitor activities in the hospitality industry?
ASSUMPTION: Accor values candidates who align with their company culture and demonstrate strong leadership, teamwork, and adaptability.
⚠️ Potential Challenges
- Managing a team through a significant hotel repositioning and rebranding project
- Competing in a dynamic and competitive luxury hotel market
- Balancing the demands of sales and marketing with operational responsibilities
- Adapting to Accor's large and diverse organizational structure
ASSUMPTION: These challenges require strong leadership, strategic planning, and adaptability from the successful candidate.
📈 Similar Roles Comparison
- This role differs from other sales and marketing positions in the hospitality industry due to its focus on leading a hotel through a market-defining transformation
- Accor's global presence and extensive brand portfolio provide unique opportunities for growth and development not found in smaller or more specialized hospitality companies
- Career progression in Accor may involve moving between different hotel brands, locations, and departments, offering diverse experiences and skill development
ASSUMPTION: Applicants should consider Accor's unique organizational structure and global presence when comparing this role to similar positions in the hospitality industry.
📝 Sample Projects
- Developing and implementing a comprehensive sales and marketing plan for a luxury hotel rebranding project
- Conducting market research and competitive analysis to inform sales strategies and marketing initiatives
- Leading a team through a hotel repositioning project, including training, coaching, and performance management
ASSUMPTION: These sample projects reflect the strategic, leadership, and team-oriented aspects of the Director of Sales and Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the hotel's repositioning and rebranding strategy, and how this role fits into that plan?
- How does Accor support the growth and development of its sales and marketing professionals?
- What is the company culture like at Accor, and how does it differ from other hospitality organizations?
- What opportunities exist for career growth and advancement within Accor?
- How does Accor measure the success of its sales and marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions help applicants understand the role's strategic context, Accor's company culture, and the organization's approach to performance measurement and career development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as your leadership and management skills
- Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and team leadership abilities
- Research Accor's company culture and values to demonstrate your fit with the organization
- Follow up with the Talent & Culture Department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
