Director of Sales and Marketing (Full-Time) - Navion of Shelby

📌 Core Information

🔹 Job Title: Director of Sales and Marketing (Full-Time) - Navion of Shelby

🔹 Company: Navion Senior Solutions

🔹 Location: Shelby, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading sales and marketing activities to drive occupancy success
• Building and maintaining relationships with referral sources and community members
• Developing and implementing comprehensive sales strategies
• Monitoring and analyzing marketing effectiveness and sales performance
• Collaborating with executive director and regional sales director to determine advertising needs

ASSUMPTION: This role requires a strategic and data-driven approach to sales and marketing, with a focus on building relationships and understanding customer trends.

📋 Key Responsibilities

✅ Develop and implement comprehensive sales strategies to drive occupancy success

✅ Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs

✅ Plan and implement marketing activities and events

✅ Monitor and maintain budget

✅ Collaborate with ED and RSDM to determine advertising needs and implements

✅ Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings

✅ Meet the community’s move-in and census goals each month or identify barriers for meeting the goals

✅ Respond and follow-up to inquiries in a positive and timely manner

✅ Develop a strong network of professional and agency referral sources

✅ Host and attend community events and develop positive community relations

✅ Research and maintain information on local competition including rates, specials, services, etc.

✅ Implement and monitor a move-in system to ensure all resident records are complete prior to admission

✅ Maintain new residents and inquiries in the Move-In database

✅ Prepare and distribute mailings to prospective and current residents

✅ Provide required information and communicate effectively with other team members about move-in activity and resident/family needs

✅ Complete weekly and quarterly census reports

✅ Select and order promotional supplies while staying within the budget

✅ Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate

✅ Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Proven sales executive experience, meeting or exceeding targets

Required Skills:

• Proven ability to drive the sales process from inquiry to close
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
• Ability to position Navion against competitors
• Ability to work well with others and promote a team environment
• Excellent listening, negotiation, and presentation skills
• Excellent verbal and written communications skills

Preferred Skills:

• Experience in the senior living industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the senior living industry and/or fluency in Spanish may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Director of Sales and Marketing role in North Carolina)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• PTO for full time positions
• Short & Long Term Disability Insurance
• Life Insurance
• Career Advancement Opportunities

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Navion Senior Solutions operates in the senior housing industry, offering assisted living, memory care, and independent living services. The company is committed to improving the lives of seniors through quality training, innovative living options, and personalized care.

Company Size: Navion Senior Solutions is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment.

Founded: The company was founded in 2014 and has since grown to operate several senior housing communities across North Carolina.

Company Description:

• Navion Senior Solutions is a local, family-owned business with decades of experience in the senior housing industry
• The company's mission is to "Enrich and Celebrate the Lives of Our Residents," achieved through quality training, innovative living options, and personalized care
• Navion Senior Solutions operates a multi-faceted business platform, including operating senior housing communities, developing new communities, and creating senior-focused technologies

Company Specialties:

• Senior housing
• Assisted living
• Memory care
• Long term care
• Independent living

Company Website: http://www.navionseniorsolutions.com

ASSUMPTION: Navion Senior Solutions' focus on quality training and innovative living options sets it apart in the senior housing industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Executive Director and collaborating with the Regional Sales Director of Marketing.

Reporting Structure: The Director of Sales and Marketing will report to the Executive Director and work closely with the Regional Sales Director of Marketing.

Work Arrangement: This role is on-site, with occasional evenings and weekends required for community events and presentations.

Growth Opportunities:

• Advancement to a regional or corporate sales and marketing role
• Expanding skills and knowledge in the senior living industry
• Gaining experience in community engagement and event planning

ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to develop skills in sales, marketing, and community engagement.

🌍 Location & Work Environment

Office Type: The Navion of Shelby Assisted Living community is a single-site location, with the Director of Sales and Marketing working on-site.

Office Location(s): 5430 Wade Park Blvd, Raleigh, North Carolina 27607, US

Geographic Context:

• Shelby is a city in Cleveland County, North Carolina, with a population of approximately 20,000 people
• The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Shelby is located about 45 minutes west of Charlotte and 90 minutes east of Asheville

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The work environment at Navion of Shelby Assisted Living is supportive and collaborative, with a focus on teamwork and resident-centered care.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the Executive Director and Regional Sales Director of Marketing
• Final interview with the company's leadership team
• Background check and reference check

Key Assessment Areas:

• Sales and marketing experience and achievements
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Navion Senior Solutions' mission and values

Application Tips:

• Highlight your sales and marketing experience and achievements in your resume and cover letter
• Demonstrate your understanding of the senior living industry and Navion Senior Solutions' mission and values in your application materials
• Prepare for behavioral interview questions that focus on your sales and marketing experience and problem-solving skills

ATS Keywords: Sales, Marketing, Senior Living, Assisted Living, Memory Care, Independent Living, Long Term Care, Census, Occupancy, Referral Sources, Community Engagement, Event Planning, Budget Management, Data Analysis

ASSUMPTION: Navion Senior Solutions uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Constant Contact)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with CRM software and marketing automation tools is preferred for this role, as well as proficiency in Microsoft Office Suite and Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Compassion
• Excellence
• Accountability

Work Style:

• Collaborative
• Resident-centered
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in sales and marketing, with a focus on driving occupancy and meeting or exceeding targets?
• Are you comfortable working in a collaborative, team-based environment, with a focus on resident-centered care?
• Do you have strong communication, presentation, and problem-solving skills, with the ability to analyze data and make data-driven decisions?

ASSUMPTION: Candidates who align with Navion Senior Solutions' values and work style, and who can demonstrate a strong track record of success in sales and marketing, are likely to be a good fit for this role.

⚠️ Potential Challenges

• Meeting or exceeding monthly sales activity standards and community move-in and census goals
• Managing a tight budget and maintaining financial accountability
• Balancing the demands of sales and marketing with the needs of residents and their families
• Adapting to changes in the senior living industry and market trends

ASSUMPTION: This role presents both challenges and opportunities for growth and development, with a focus on driving occupancy and meeting or exceeding sales targets.

📈 Similar Roles Comparison

• This role is similar to a Senior Living Sales and Marketing Director or Regional Sales Director of Marketing, with a focus on driving occupancy and meeting or exceeding sales targets
• However, this role is specific to the Navion of Shelby Assisted Living community, with a focus on community engagement and event planning
• Career paths in senior living sales and marketing can lead to regional or corporate roles, with opportunities for advancement and growth

ASSUMPTION: This role is similar to other senior living sales and marketing roles, but with a specific focus on community engagement and event planning, and a commitment to resident-centered care.

📝 Sample Projects

• Developing and implementing a comprehensive sales strategy to drive occupancy and meet or exceed sales targets
• Analyzing marketing effectiveness and sales performance data to make data-driven decisions
• Planning and executing community events and presentations to engage prospective residents and their families
• Building and maintaining relationships with referral sources and community members

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on driving occupancy, meeting or exceeding sales targets, and engaging prospective residents and their families.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall sales and marketing strategy for Navion Senior Solutions?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Navion Senior Solutions support the professional development and growth of its employees?
• What are the expectations for travel and remote work for this role?

ASSUMPTION: These key questions can help candidates better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your sales and marketing experience and achievements in your resume and cover letter
• Prepare for behavioral interview questions that focus on your sales and marketing experience and problem-solving skills
• Research Navion Senior Solutions and the senior living industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.