Director of Sales and Marketing - Kerner Ridge

📌 Core Information

🔹 Job Title: Director of Sales and Marketing - Kerner Ridge

🔹 Company: Navion Senior Solutions

🔹 Location: Kernersville, North Carolina, United States

🔹 Job Type: Full-time

🔹 Category: Healthcare

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading sales and marketing activities to drive occupancy success
• Supporting prospective residents in evaluating senior care options
• Developing and implementing comprehensive sales strategies
• Building and maintaining strong referral source networks
• Collaborating with executive director and regional sales director of marketing

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a proven track record in sales to drive success in a competitive market.

📋 Key Responsibilities

✅ Develop and implement comprehensive sales strategies to drive occupancy success

✅ Establish methods to monitor the effectiveness of marketing and sales programs

✅ Plan and implement marketing activities and events

✅ Monitor and maintain budget

✅ Collaborate with ED and RSDM to determine advertising needs and implementation

✅ Meet monthly sales activity standards and community move-in and census goals

✅ Respond and follow-up to inquiries in a positive and timely manner

✅ Develop and maintain strong referral source networks

✅ Host and attend community events and develop positive community relations

✅ Research and maintain information on local competition

✅ Implement and monitor a move-in system to ensure all resident records are complete prior to admission

✅ Prepare and distribute mailings to prospective and current residents

✅ Provide required information and communicate effectively with other team members

✅ Complete weekly and quarterly census reports

✅ Select and order promotional supplies while staying within the budget

✅ Schedule presentations with prospective residents and families

✅ Support DCS/RCC or designee in the assessment process

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask and prioritize responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven sales executive experience, meeting or exceeding targets

Required Skills:

• Proven ability to drive the sales process from inquiry to close
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
• Ability to position Navion against competitors
• Ability to work well with others and promote a team environment
• Excellent listening, negotiation, and presentation skills
• Excellent verbal and written communications skills

Preferred Skills:

• Experience in the senior living industry
• Fluency in Spanish (or other languages)

ASSUMPTION: Candidates with experience in the senior living industry and/or fluency in Spanish may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Director of Sales and Marketing role in North Carolina)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• PTO for full-time positions
• Short & Long Term Disability Insurance
• Life Insurance
• Career Advancement Opportunities

Working Hours: Full-time, typically Monday-Friday, with some weekend and evening work required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.