📌 Core Information
🔹 Job Title: Director of Social Media & Influencer Marketing
🔹 Company: Aspen Skiing Company
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategy for Aspen One brands
- Leading influencer marketing initiatives to amplify brand experiences
- Collaborating with cross-functional teams to ensure consistent messaging
- Analyzing data and insights to continuously improve social strategy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Create and execute social media strategy across all Aspen One brands
✅ Develop and implement influencer marketing strategies to drive business objectives
✅ Manage social media channels and influencer partnerships
✅ Monitor and analyze data to optimize social media performance
✅ Collaborate with creative and communication teams to ensure consistent brand messaging
✅ Other duties as assigned
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, social media, communications, or related field
Experience: 10+ years of experience in marketing, communications, and social media, with expert knowledge across key social channels and platforms
Required Skills:
- Expertise in Adobe Creative Suite, photo, and video production
- Proven experience growing social media for a well-known brand
- Strong communication, interpersonal, project management, and organizational skills
- Ability to deliver on best-in-class brand execution of creative across social and influencer marketing
- Ability to work effectively with different departments to achieve business objectives
- Ability to build connection with broader Communications team to ensure consistent and clear messaging
- Strong ability to negotiate contracts, partnerships, and agreements that benefit the organization
- Proven ability to lead, develop, and mentor teams and individuals to drive performance, engagement, and professional growth
Preferred Skills:
- Hospitality, outdoor industry, and/or ski resort experience
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the hospitality or outdoor industry may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: $103,508 - $135,000 per year
Benefits:
- Health, Dental, and Vision Insurance Programs
- Flexible Spending Account Programs
- Life Insurance Programs
- Paid Time Off Programs
- Paid Leave Programs
- 401(k) Savings Plan
- Employee and Dependent Ski Passes
- Other company perks
Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual pay may vary based on budget and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality and Ski Resort Management
Company Size: 11-50 employees (Aspen Hospitality, a division of Aspen One)
Founded: 2020 (Aspen Hospitality)
Company Description:
- Aspen Hospitality owns and operates a portfolio of hotels, residences, and private clubs across Aspen, Colorado, and Ketchum, Idaho.
- The company is a division of Aspen One, which also includes Aspen Skiing Company and ASPENX.
- Aspen One leverages its influence across all business units to advance climate action, community engagement, and racial justice.
Company Specialties:
- Hotel and Resort Management
- Ski Resort Operations
- Private Club Management
Company Website: www.aspenhospitality.co
ASSUMPTION: Aspen Hospitality is part of a larger organization, Aspen One, which may provide opportunities for growth and collaboration across different business units.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: Reports directly to the VP of Corporate and Brand Communications
Work Arrangement: On-site, with potential for occasional remote work
Growth Opportunities:
- Potential to expand influence and impact across Aspen One brands
- Opportunities for professional development and mentorship
- Potential to grow within the organization as Aspen One continues to expand
ASSUMPTION: This role offers opportunities for growth and development within the organization, particularly as Aspen One continues to expand its portfolio.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): Denver, Colorado
Geographic Context:
- Denver is the capital and most populous city of Colorado
- The city is known for its vibrant arts and culture scene, as well as its proximity to the Rocky Mountains
- Denver has a semi-arid climate, with four distinct seasons
Work Schedule: Typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The work environment is professional and collaborative, with opportunities for growth and development within the organization.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the VP of Corporate and Brand Communications
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Project management and organizational skills
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Demonstrate your understanding of Aspen One's brands and their unique selling points
- Showcase your ability to develop and execute successful social media and influencer marketing strategies
ATS Keywords: Social Media Strategy, Influencer Marketing, Brand Management, Data Analysis, Project Management, Marketing Communications
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools is preferred, but not required. The hiring team is willing to train the right candidate on any necessary tools.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all we do
- Integrity and honesty in all interactions
- Collaboration and teamwork
- Innovation and continuous improvement
- Sustainability and environmental stewardship
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and flexible
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with a diverse team and managing multiple projects simultaneously?
- Do you have a proven track record of driving results through data-driven decision-making?
- Are you committed to continuous learning and professional development?
- Do you share Aspen One's values and commitment to sustainability and environmental stewardship?
ASSUMPTION: Aspen One values candidates who are passionate about their work, committed to continuous learning, and aligned with the company's values and mission.
⚠️ Potential Challenges
- Managing multiple social media channels and influencer partnerships simultaneously
- Keeping up with the ever-changing social media landscape and platform updates
- Balancing strategic planning with day-to-day execution and management
- Working with a diverse team across multiple business units and locations
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on both social media strategy and influencer marketing for a portfolio of hospitality and ski resort brands
- Similar roles in the hospitality industry may focus solely on social media or influencer marketing, or may be specific to a single brand or property
- Career progression in this role may lead to opportunities in brand management, marketing communications, or hospitality management
ASSUMPTION: This role offers a unique opportunity to develop and execute comprehensive social media and influencer marketing strategies for a portfolio of well-known brands in the hospitality and ski resort industry.
📝 Sample Projects
- Developing and executing a social media strategy for the launch of a new hotel or resort
- Managing influencer partnerships to promote a ski resort's unique offerings and events
- Analyzing data and insights to optimize social media performance and drive business results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media and influencer marketing efforts for Aspen One's brands?
- How does this role collaborate with other departments and business units within Aspen One?
- What opportunities are there for professional development and growth within the organization?
- How does Aspen One support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and achievements
- Prepare examples of successful social media and influencer marketing campaigns you've executed in the past
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
- Prepare for phone or video screens and in-person or virtual interviews by researching Aspen One's brands and unique selling points
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
