🔹 Job Title: Director of Strategic Growth & Brand Engagement
🔹 Company: Always Compassionate Health
🔹 Location: Melville, New York
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing and content development. The ideal candidate will be comfortable working collaboratively and have a proven track record in optimizing outreach strategies.
✅ Own and execute the strategy to generate qualified web-based inquiries and referral leads for our private pay business
✅ Partner with leadership team to align growth initiatives with operational capacity and market targets
✅ Analyze performance data, lead metrics, and referral outcomes to optimize outreach and digital funnel performance
✅ Collaborate with external agency partners to oversee SEO, digital ad campaigns, landing pages, and conversion optimization
✅ Ensure our website, listings, and digital assets are current, engaging, and aligned with industry trends
✅ Lead the creation of original content including blog posts, service pages, testimonials, videos, and social media campaigns
✅ Develop a content calendar that speaks to private pay decision-makers and differentiates Always Compassionate Health in the marketplace
✅ Direct the design and production of collateral (brochures, infographics, sell sheets) to support the sales and field teams
✅ Uphold brand guidelines across all platforms to ensure consistent messaging, visuals, and tone
✅ Build our brand voice to elevate recognition and trust among consumers, caregivers, and partners across New York State
✅ Identify creative ways to spotlight success stories, service innovation, and patient-centered care
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, organized, and able to work effectively in a fast-paced environment.
Education: Bachelor's degree in Marketing, Communications, or a related field. A Master's degree would be an asset.
Experience: 5-10 years of experience in strategic growth, brand engagement, or a related role, with a proven track record in digital marketing and content development.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the healthcare industry and familiarity with the New York State healthcare market may have a competitive advantage. Bilingual or multilingual proficiency could also be beneficial for engaging with diverse communities.
Salary Range: $120,000 - $160,000 per year. This estimate is based on industry standards for a Director-level role in the healthcare industry in the New York City metropolitan area.
Benefits:
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Always Compassionate Health offers a comprehensive benefits package to attract and retain top talent.
Industry: Always Compassionate Health is a progressive healthcare organization that provides community-based services and enhances an individual’s quality of life through technological capacity.
Company Size: With 1,001-5,000 employees, Always Compassionate Health offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: In 2019, Always Compassionate Health was established to deliver the highest level of care in the industry through quality assurance, compliance, and regulatory standards.
Company Description:
Company Specialties:
Company Website: http://www.alwayscompassionate.com
ASSUMPTION: Always Compassionate Health's focus on quality assurance, compliance, and regulatory standards sets it apart in the healthcare industry. The company's commitment to delivering better, kinder care every step of the way is evident in its comprehensive range of services and dedication to serving clients throughout the state of New York.
Career Level: This role is at the Director level, reporting directly to the Chief Executive Officer (CEO). The ideal candidate will have 5-10 years of experience in strategic growth, brand engagement, or a related role.
Reporting Structure: The Director of Strategic Growth & Brand Engagement will report directly to the CEO and collaborate with various departments, including Marketing, Sales, and Operations, to align growth initiatives with operational capacity and market targets.
Work Arrangement: This is an on-site role based in Melville, New York. Occasional remote work may be possible, but the role requires frequent on-site presence to collaborate effectively with the team and attend events.
Growth Opportunities:
ASSUMPTION: The Director of Strategic Growth & Brand Engagement is a critical role within the organization, with significant potential for career advancement and growth. The ideal candidate will be proactive, innovative, and committed to driving strategic growth and enhancing the company's brand.
Office Type: Always Compassionate Health's office is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): 265 Broadhollow Rd, Ste 200, Melville, New York 11747
Geographic Context:
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.
ASSUMPTION: Always Compassionate Health's office environment is designed to promote collaboration and innovation, with modern facilities and a professional atmosphere. The office's convenient location in Melville, New York, offers easy access to New York City and other nearby attractions, providing employees with a desirable work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic Growth, Brand Engagement, Digital Marketing, SEO, Content Development, Performance Data Analysis, Healthcare Industry, New York State, Leadership, Collaboration, Project Management
ASSUMPTION: Always Compassionate Health's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit. The company values proactive, innovative candidates who are committed to driving strategic growth and enhancing the organization's brand.
ASSUMPTION: The Director of Strategic Growth & Brand Engagement will be expected to have proficiency in project management tools, CRM software, and content management systems. Familiarity with SEO tools and digital advertising platforms is also beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Always Compassionate Health values candidates who are aligned with the organization's mission and values, with a strong commitment to delivering better, kinder care every step of the way. The ideal candidate will be collaborative, proactive, and adaptable, with a proven track record in strategic growth and brand engagement.
ASSUMPTION: The Director of Strategic Growth & Brand Engagement is a challenging role that requires strong project management skills, adaptability, and the ability to work effectively with various departments. The ideal candidate will be proactive, innovative, and committed to driving strategic growth and enhancing the company's brand.
ASSUMPTION: The Director of Strategic Growth & Brand Engagement is a unique role that requires a strategic mindset, strong analytical skills, and experience in digital marketing and content development. The ideal candidate will have a deep understanding of the healthcare industry and a proven track record in driving strategic growth and enhancing the company's brand.
ASSUMPTION: The Director of Strategic Growth & Brand Engagement will be responsible for developing and executing strategic growth initiatives, analyzing performance data, and creating and implementing content strategies to enhance the company's brand and drive qualified lead generation.
ASSUMPTION: The Director of Strategic Growth & Brand Engagement is a critical role within the organization, with significant potential for career advancement and growth. Candidates should ask thoughtful questions during the interview to gain a deeper understanding of the company's growth plans, team dynamics, and opportunities for professional development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.