Sr Channel Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Channel Marketing Specialist

🔹 Company: ADI | Snap One

🔹 Location: Melville, New York, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing channel-specific marketing plans
• Creating proactive segmented campaigns and communications plans
• Managing channel communications and advertising initiatives
• Maintaining strategic relationships with suppliers and industry trade partners
• Tracking industry trends and investment impact

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving brand visibility, customer engagement, and revenue generation.

📋 Key Responsibilities

✅ Develop and implement channel-specific marketing plans aligned with sales goals, product priorities, and partner needs.

✅ Create proactive segmented campaigns and communications plans, with guidance from sales and category management teams.

✅ Create compelling marketing content for promotions and product launches—including emails, case studies, video scripts, and digital ad copy—that supports brand storytelling and drives demand.

✅ Manage channel communications plans, including newsletters, partner updates, and internal communications.

✅ Lead growth-focused advertising initiatives across digital and traditional platforms to support product launches, promotions, and partner campaigns.

✅ Maintain strategic relationships with suppliers and industry trade partners.

✅ Communicate and track industry trends.

✅ Design and deliver sales support tools and materials

✅ Communicate and track investment impact – including ROI analysis, budget and resource reporting.

✅ Plan, execute, and support specialized sales and marketing events.

ASSUMPTION: This role involves a mix of strategic planning, content creation, campaign management, and event coordination, with a focus on driving growth and engagement within key channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5+ years of experience in B2B or B2C channel marketing, preferably with a distributor, manufacturer, or brand-led organization.

Required Skills:

• Proven ability to create marketing content and manage integrated campaigns
• Strong project management and organizational skills with attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced, cross-functional environment

Preferred Skills:

• Experience supporting proprietary/manufactured brands
• Background in industrial, tech, consumer goods, or similar sectors
• Experience in marketing automation tools (e.g. Marketo), CRM (e.g. Salesforce)
• Knowledge of retail, wholesale, or eCommerce channel

ASSUMPTION: Candidates should have a strong foundation in channel marketing, with a proven track record of creating engaging content and managing successful campaigns. Familiarity with marketing automation tools and CRM systems is a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (Based on industry standards for a Senior Marketing Specialist in the New York area with 3-5 years of experience)

Benefits:

• Flexible vacation
• Career advancement opportunities

Working Hours: Full-time, hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is based on industry standards for a Senior Marketing Specialist in the New York area with 3-5 years of experience. The hybrid work arrangement allows for flexibility and a better work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: ADI is a leading global distributor of security, AV, and low voltage products. They supply products that help keep communities safe, secure, comfortable, and connected.

Company Size: ADI has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: ADI was founded in 1971, with a rich history and established reputation in the industry.

Company Description:

• ADI is a leading global distributor of security, AV, and low voltage products
• They supply products that help keep communities safe, secure, comfortable, and connected
• Leading professionals rely on ADI for their wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services
• In 2024, Snap One became part of ADI, expanding their smart technology portfolio and distribution capabilities

Company Specialties:

• Security products and services
• Audio-visual (AV) products and services
• Low voltage products and services
• Smart living products, services, and software
• Distribution capabilities

Company Website: ADI Global Distribution

ASSUMPTION: ADI is a well-established company with a strong reputation in the industry. Their acquisition of Snap One in 2024 expanded their product offerings and distribution capabilities, providing even more opportunities for growth and innovation.

📊 Role Analysis

Career Level: Senior-level position with potential for growth and advancement

Reporting Structure: This role reports directly to the Director of Marketing Communications

Work Arrangement: Hybrid work arrangement with 2-3 days on-site per week

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the business
• Opportunities to work on high-impact projects and campaigns
• Chance to gain experience in a variety of marketing disciplines

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's growth and success. With a hybrid work arrangement, candidates can enjoy the best of both worlds: flexibility and the ability to collaborate and learn in an on-site environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Melville, New York, United States

Geographic Context:

• Melville is a suburb of New York City, offering a convenient commute to the city and nearby Long Island attractions
• The area is known for its diverse population, high-quality schools, and family-friendly neighborhoods
• Melville is centrally located on Long Island, providing easy access to beaches, vineyards, and other recreational activities

Work Schedule: Full-time, hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The Melville office offers a modern, collaborative work environment with easy access to nearby amenities and attractions. The hybrid work arrangement allows for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communication skills
• Campaign management and project planning abilities
• Industry knowledge and understanding of key channels
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing background and achievements
• Research ADI and the role to demonstrate your understanding of the company and the position
• Be ready to discuss your approach to channel marketing and campaign management

ATS Keywords: Channel Marketing, Campaign Management, Marketing Communications, Marketing Strategy, Product Launch, Brand Management, Partner Relationships, Industry Trends, ROI Analysis

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and communication skills, as well as their ability to develop and execute successful channel-specific marketing plans. Demonstrating a strong understanding of the industry and key channels will be crucial for success in this role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g. Marketo)
• CRM (e.g. Salesforce)
• Project management software (e.g. Asana, Trello)
• Design and content creation tools (e.g. Adobe Creative Suite, Canva)
• Email marketing platforms (e.g. Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management software is essential for success in this role. Proficiency in design and content creation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Innovation and continuous improvement
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Focus on results and performance metrics
• Opportunities for professional growth and development
• Flexible and adaptable approach to work

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with a diverse range of stakeholders, including sales, marketing, and product teams?
• Do you have a proven track record of creating engaging marketing content and managing successful campaigns?
• Are you comfortable working with marketing automation tools and CRM systems?
• Do you enjoy working in a hybrid environment, balancing on-site collaboration and remote flexibility?

ASSUMPTION: ADI values a customer-centric approach, collaboration, innovation, and a focus on results. Candidates who are comfortable working in a fast-paced, dynamic environment and have a proven track record of creating engaging marketing content and managing successful campaigns will thrive in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing strategic planning with hands-on execution
• Working with a diverse range of stakeholders, including sales, marketing, and product teams
• Keeping up with industry trends and best practices in channel marketing
• Adapting to changes in the market and competitive landscape

ASSUMPTION: This role requires strong project management and organizational skills, as well as the ability to balance strategic planning with hands-on execution. Candidates should be comfortable working in a fast-paced, dynamic environment and collaborating with a diverse range of stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Channel Marketing Manager or Senior Marketing Manager with a focus on channel-specific marketing plans and campaign management
• Unlike other marketing roles, this position requires a strong understanding of key channels and the ability to develop and execute targeted marketing campaigns
• Career paths for this role may include advancement to Director of Marketing Communications or other senior marketing leadership positions

ASSUMPTION: This role is unique in its focus on channel-specific marketing plans and campaign management. Candidates with experience in channel marketing or a related field will find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a new product launch in a specific channel
• Creating a comprehensive channel communications plan to improve customer engagement and drive demand
• Managing a specialized sales and marketing event, such as a product showcase or industry conference

ASSUMPTION: These sample projects illustrate the strategic planning, content creation, and campaign management aspects of the role. Candidates should be prepared to discuss their approach to similar projects and provide examples of their past successes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other marketing teams and departments?
• What are the most successful channel-specific marketing campaigns to date, and what made them successful?
• How does ADI support the growth and development of its marketing professionals?
• What are the biggest challenges facing the channel marketing team, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's priorities, dynamics, and growth opportunities. Asking thoughtful questions demonstrates your interest in the position and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your marketing background and achievements
• Research ADI and the role to demonstrate your understanding of the company and the position
• Be ready to discuss your approach to channel marketing and campaign management
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.