📌 Core Information
🔹 Job Title: Director of Strategic Partner Marketing
🔹 Company: Trustpilot
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid (2 days/week)
🚀 Job Overview
Key aspects of this role include:
- Driving global strategic partner marketing strategy
- Owning joint go-to-market strategy with top-tier partners
- Building collaborative marketing plans and delivering impactful campaigns
- Strengthening and scaling marketing relationships within partner organizations
- Championing internal alignment and equipping commercial teams with resources
ASSUMPTION: This role requires a strategic mindset with strong executional skills, as well as experience working with strategic partners in B2B tech or SaaS businesses.
📋 Key Responsibilities
✅ Develop and execute a global strategic partner marketing strategy, aligning with Trustpilot’s broader growth objectives and key partnership priorities.
✅ Own the joint go-to-market strategy with key partners, building collaborative marketing plans and delivering impactful campaigns across regions.
✅ Act as the marketing lead in strategic partner conversations, influencing joint initiatives and ensuring alignment across stakeholders.
✅ Strengthen and scale marketing relationships within partner organizations to unlock new opportunities and drive mutual success.
✅ Collaborate with Product Marketing to refine messaging, positioning, and value propositions tailored for each partnership.
✅ Create co-branded sales and marketing collateral including pitch decks, playbooks, case studies, and thought leadership content.
✅ Partner with regional marketing and commercial teams to localize and activate co-marketing campaigns in key markets.
✅ Define clear KPIs for joint initiatives, track performance, share strategic insights with stakeholders, and continuously evolve strategies based on data.
✅ Champion internal alignment by equipping commercial teams with the resources and training needed to engage partners and customers effectively.
✅ Stay ahead of market trends and opportunities within the partner ecosystem, bringing innovative ideas to strengthen Trustpilot’s partner value proposition.
ASSUMPTION: This role involves cross-functional collaboration and influencing senior stakeholders, requiring excellent communication and storytelling skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in partner marketing, product marketing, or related roles in B2B tech or SaaS businesses
Required Skills:
- Proven track record in strategic partner marketing or related roles
- Deep understanding of SaaS business models and enterprise partner ecosystems
- Exceptional communication and influencing skills
- Strong analytical mindset with a proven ability to measure the impact of partner initiatives
- Comfortable navigating ambiguity and collaborating in a highly cross-functional environment
Preferred Skills:
- Experience with CRM, marketing automation, and partner management tools such as Salesforce, Crossbeam, or similar
- Fluency in additional languages
ASSUMPTION: Candidates with experience working closely with strategic or Fortune 500 partners, ideally in data, analytics, or API-driven solutions, will be highly valued.
💰 Compensation & Benefits
Salary Range: $162,000 - $185,000 gross per year (includes base salary, excludes variable pay, bonuses, and other benefits)
Benefits:
- Restricted Stock Units
- Flexible working options
- 20 vacation days + 2 personal days + 10 paid holidays per year
- Two (paid) volunteering days a year
- Rich learning and development opportunities
- Full health insurance
- 401k matching your contributions dollar-for-dollar up to 4% of your base salary
- Discounted club membership at Life Time Fitness
- 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app
- Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials
- Friendly, open office complete with a foosball table, roof deck with wifi, and unlimited snacks and drinks
- Communal lunch, extra treats, and events during the month
Working Hours: Full-time (40 hours/week) with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Strategic Partner Marketing role in the New York area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology, information, and internet industry, focusing on online reviews and reputation management for businesses.
Company Size: Trustpilot is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in online reviews, with operations in multiple countries.
Company Description:
- Trustpilot is an open, independent, and impartial platform that brings consumers and businesses together through reviews
- The company helps consumers make informed choices and businesses build trust, grow, and improve
- Trustpilot has over 300 million reviews and 64 million monthly active users, with 140 billion annual Trustbox impressions
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: Trustpilot
ASSUMPTION: Trustpilot's company description and specialties highlight its focus on facilitating trust between consumers and businesses through online reviews and reputation management.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Vice President of Product & Audience Marketing and working closely with the Senior Director of Strategic Partnerships.
Reporting Structure: The Director of Strategic Partner Marketing will have no direct reports but will collaborate extensively with regional marketing and commercial teams.
Work Arrangement: This role is hybrid, with an expected presence in the New York office for 2 days per week.
Growth Opportunities:
- Potential to expand the role's scope and team as the partner marketing function grows
- Opportunities to work on high-impact strategic initiatives and drive business growth
- Possibility to transition into a leadership role with direct reports in the future
ASSUMPTION: This role offers significant growth potential as Trustpilot continues to expand its partner ecosystem and invest in its partner marketing function.
🌍 Location & Work Environment
Office Type: Trustpilot's New York office is a friendly, open workspace with a foosball table, roof deck with wifi, and unlimited snacks and drinks.
Office Location(s): 50 W 23rd St, Suite 1000, New York, NY 10010, US
Geographic Context:
- New York City is a major global hub for technology, finance, and media industries
- The office is conveniently located in the Flatiron District, close to public transportation and various amenities
- The city offers a diverse range of cultural, culinary, and entertainment experiences
Work Schedule: Full-time (40 hours/week) with flexible working options, including remote work for 3 days per week
ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with easy access to various resources and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final round interview with the Vice President of Product & Audience Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and influencing skills
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Trustpilot's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Trustpilot's business and the partner marketing function
- Prepare examples of successful partner marketing campaigns or initiatives you've led
- Showcase your ability to navigate ambiguity and collaborate effectively in a cross-functional environment
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and address any remaining questions
ATS Keywords: Strategic Partner Marketing, B2B Tech, SaaS, Partner Ecosystem, Joint Go-to-Market Strategy, Co-Marketing Plans, Stakeholder Management, Cross-Functional Collaboration, Data-Driven Decision Making, A/B Testing, CRM, Marketing Automation, Partner Management
ASSUMPTION: Trustpilot's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Pardot (or similar)
- Partner Management: Crossbeam (or similar)
- Project Management: Asana, Trello, or similar
- Data Analysis: Google Analytics, Tableau, or similar
- Collaboration: Microsoft Office Suite, Google Workspace, or similar
ASSUMPTION: Trustpilot uses a range of tools and technologies to support its marketing, sales, and partner management functions. Familiarity with these tools is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Open and honest communication
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Integrity and trust
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Open and transparent communication
- Focus on results and impact
Self-Assessment Questions:
- How have you demonstrated open and honest communication in previous roles?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
- How do you approach continuous learning and improvement in your professional development?
ASSUMPTION: Trustpilot values open and honest communication, collaboration, and continuous learning, with a strong focus on customer-centricity and integrity. Candidates should assess their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Navigating complex partner ecosystems and building relationships with strategic partners
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Managing ambiguity and making data-driven decisions with limited information
- Adapting to changes in the partner ecosystem and market trends
- Working effectively with remote teams and stakeholders across different time zones
ASSUMPTION: The Director of Strategic Partner Marketing role presents unique challenges, requiring strong strategic thinking, cross-functional collaboration, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic partner marketing, requiring a strong balance of strategic thinking and executional skills
- Compared to other marketing roles, this position has a broader scope and requires deeper understanding of partner ecosystems and SaaS business models
- Career progression in this role may lead to leadership positions with direct reports, focusing on strategic partner marketing and management
ASSUMPTION: This role is distinct from other marketing positions, with a unique focus on strategic partner marketing and a broad scope of responsibilities.
📝 Sample Projects
- Developing and executing a global strategic partner marketing strategy for a major e-commerce platform
- Building and managing a co-marketing plan with a leading data analytics provider to drive mutual growth
- Creating co-branded sales and marketing collateral, including pitch decks and case studies, for a series of strategic partnerships in the API-driven solutions space
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Director of Strategic Partner Marketing role, focusing on driving growth and mutual success through strategic partnerships.
❓ Key Questions to Ask During Interview
- How does this role fit into Trustpilot's broader growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the Product & Audience Marketing department and how this role will collaborate with other teams?
- How does Trustpilot support the professional development and growth of its employees, particularly in this role?
- What are the key challenges and opportunities in the partner ecosystem, and how can this role drive impact and innovation in this space?
- How does Trustpilot measure the success of its partner marketing initiatives, and what are the key KPIs for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Trustpilot's strategic priorities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful partner marketing campaigns or initiatives you've led
- Practice common interview questions and brush up on your knowledge of Trustpilot and the partner marketing function
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
