- Job Title: Director, Omnichannel Marketing (Chicago/Hybrid)
- Company: Feeding America
- Location: Chicago, Illinois, United States
- Job Type: Full-Time, Hybrid (2 days in office per week)
- Category: Non-profit, Marketing
- Date Posted: May 2, 2025
🚀 Job Overview
Key aspects of this role include:
- Leading a $40M+ revenue portfolio, driving unrestricted revenue growth, and deepening donor engagement.
- Developing, executing, and optimizing integrated direct response fundraising campaigns across traditional and digital channels.
- Collaborating with cross-functional teams to ensure a seamless donor journey and elevate fundraising results.
- Managing a high-performing team, fostering a culture of testing, learning, and innovation.
ASSUMPTION: This role requires a strategic, data-driven, and collaborative leader with a strong background in omnichannel marketing and fundraising. The ideal candidate will have experience managing large budgets, teams, and multiple channels, with a proven track record of driving measurable results.
📋 Key Responsibilities
- Strategic & Operational Leadership:
- Own full-cycle planning and execution of direct response campaigns across channels.
- Lead annual campaign calendar planning, ensuring message and channel alignment.
- Drive program as an agile, insight-driven planning model, leveraging data to respond dynamically to donor behavior and market conditions.
- Donor Experience & Campaign Integration:
- Integrate Offline strengths into cross-channel planning, partnering closely with digital, analytics, and Online fundraising teams.
- Lead calendar planning and coordination across channels to ensure consistent campaign delivery.
- Champion consistent messaging and donor journeying across all touchpoints.
- Innovation & Performance Optimization:
- Maintain a culture of testing and learning, partnering with digital and analytics teams to uncover insights that increase overall donor value and revenue performance.
- Identify emerging trends in direct response and media innovation, applying them to uncover new opportunities for growth and portfolio diversification.
- Budget & Vendor Management:
- Develop and oversee revenue and expense budgets, setting measurable targets and forecasts.
- Manage agency and vendor relationships to ensure efficient execution and alignment with financial and stewardship goals.
- Team Leadership & Cross-Functional Collaboration:
- Lead, coach, and support a high-performing team with a focus on ownership, accountability, and continuous growth.
- Partner with Philanthropy Operations to strengthen gift processing, data analytics, and donor services, enhancing program performance and operational excellence.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the organization's needs and the role's growth. The ideal candidate will be adaptable and comfortable with change.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree is preferred but not required.
- Experience: 7+ years' experience developing omnichannel sales or fundraising strategy for large, national direct marketing programs, including diverse audiences: acquisition, cultivation, stewardship programs, mid-level and reactivation campaigns. 5+ years experience managing teams.
- Required Skills:
- Proven ability to analyze program effectiveness and distill insights to drive measurable results.
- Experience with modeling, database segmentation, and the role of analytics in performance optimization.
- Strong communication and collaboration skills.
- Ability to manage high-performing teams.
- Innovative, growth mindset with excellent problem-solving capabilities and a comfort and passion in learning new skills.
- Non-profit experience and experience marketing an intangible preferred.
Preferred Skills:
- Experience with fundraising software and CRM systems.
- Familiarity with the non-profit sector and hunger relief organizations.
- Knowledge of the Chicago metropolitan area and its philanthropic landscape.
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, Feeding America values a diverse and inclusive work environment, and candidates with unique backgrounds and skills are encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $125,000 - $130,000 Based on Experience.
- Benefits: A comprehensive list of benefits available to full-time employees can be found [here](https://www.feedingamerica.org/about-us/careers/national-office-jobs/benefits).
- Working Hours: Full-time, 40 hours per week, with flexible work arrangements (2 days in office per week and a 30-day "work anywhere" program during the course of each calendar year).
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Feeding America's compensation practices are transparent and clearly defined, with little room for negotiation. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.
📌 Applicant Insights
🔍 Company Context
- Industry: Non-profit Organizations, specifically focused on hunger relief and food banking.
- Company Size: 201-500 employees.
- Founded: 1967, originally named America's Second Harvest.
- Company Description: Feeding America is the nation's leading domestic hunger-relief charity, with a network of 200 food banks, pantries, and meal programs serving more than 40 million people in virtually every community in the United States. Since its beginnings, Feeding America has made innovative strides in combating food waste and providing fresh food to hungry people across the country. The organization believes that everyone - individuals, charities, businesses, and government - has a role in ending hunger in America.
- Company Specialties: Nonprofit, food bank, hunger relief, supply chain, warehousing, fundraising, philanthropy, community, SNAP, grant making, corporate partnerships, equity, diversity, inclusion, trucking, food pantry, food insecurity, food waste, health, nutrition, innovation, meal connect, order ahead, public policy, legislation, advocacy, movement building, strength-based messaging, neighbors, and economic mobility.
📊 Role Analysis
- Career Level: Mid to Senior-level management role, with potential for growth and advancement within the organization.
- Reporting Structure: The Director, Omnichannel Marketing reports directly to the Vice President of Direct Marketing.
- Work Arrangement: Hybrid, with an average of 2 days in the office per week and the option to work from home on other days. Employees also have access to a 30-day "work anywhere" program during the course of each calendar year.
- Growth Opportunities: This role offers opportunities for professional growth and development within the organization, as well as the potential to make a significant impact on Feeding America's mission to end hunger in the United States.
ASSUMPTION: The role analysis provided above is based on the information available and may evolve as the organization's needs and the role's growth change. The ideal candidate will be adaptable and comfortable with change.
🌍 Location & Work Environment
- Office Type: Hybrid, with a primary office location in Chicago, Illinois.
- Office Location(s): 35 E Upper Wacker Dr, Suite 2000, Chicago, Illinois 60601, US.
- Geographic Context: Chicago, Illinois, is the third-most populous city in the United States, with a diverse population and a vibrant cultural scene. The city is home to numerous Fortune 500 companies and a thriving non-profit sector, making it an ideal location for a marketing professional.
- Work Schedule: Full-time, with flexible work arrangements as described in the work arrangement section.
ASSUMPTION: The location and work environment described above are subject to change based on the organization's needs and the role's evolution. The ideal candidate will be adaptable and comfortable with change.
💼 Interview & Application Insights
- Typical Process: Feeding America's interview process typically includes an initial phone or video screen, followed by multiple on-site or virtual interviews with key stakeholders. The final step may involve a presentation or case study to assess the candidate's fit for the role.
- Key Assessment Areas: Candidates can expect to be assessed on their strategic thinking, leadership skills, data analysis, and problem-solving abilities, as well as their cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with omnichannel marketing, fundraising strategy, and team management, as well as your ability to analyze program effectiveness and drive measurable results.
- Familiarize yourself with Feeding America's mission, values, and the unique challenges facing the organization in the fight against hunger.
🛠️ Tools & Technologies
- The tools and technologies required for this role may include:
- Fundraising software and CRM systems (e.g., Bloomerang, DonorPerfect, or Salesforce).
- Data analysis and visualization tools (e.g., Excel, Google Analytics, or Tableau).
- Project management tools (e.g., Asana, Trello, or Microsoft Project).
- Marketing automation and email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot).
ASSUMPTION: The tools and technologies listed above are not exhaustive and may evolve based on the organization's needs and the role's growth. The ideal candidate will be adaptable and comfortable with learning and using new tools as needed.
👔 Cultural Fit Considerations
- Company Values: Feeding America's core values include:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Respect: Valuing and appreciating the diverse backgrounds, experiences, and perspectives of our employees, partners, and the communities we serve.
- Collaboration: Working together to achieve our shared mission, fostering a culture of teamwork, open communication, and mutual support.
- Accountability: Taking personal responsibility for our actions and their impact on our mission, our colleagues, and our communities.
- Innovation: Embracing a spirit of creativity, continuous learning, and improvement in all aspects of our work.
- Work Style: Feeding America values a work environment that is:
- Mission-driven: Employees are passionate about the organization's mission to end hunger in the United States and are committed to making a meaningful impact through their work.
- Data-driven: Employees use data and analytics to inform decision-making and drive measurable results.
- Collaborative: Employees work together across teams and departments to achieve shared goals and elevate the organization's overall performance.
- Adaptable: Employees are comfortable with change and are able to pivot quickly in response to new information or shifting priorities.
- Self-Assessment Questions:
- How do your personal values align with Feeding America's core values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you approach this change, and what was the outcome?
- How do you ensure that your work supports Feeding America's mission to end hunger in the United States, and how do you measure the impact of your efforts?
ASSUMPTION: The cultural fit considerations listed above are essential for success in this role. Feeding America values a diverse and inclusive work environment, and candidates with unique backgrounds and perspectives are encouraged to apply.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing a large revenue portfolio and driving results across multiple channels.
- Balancing the need for innovation and testing with the requirement to maintain consistent messaging and donor experience across all touchpoints.
- Collaborating effectively with cross-functional teams, including digital, analytics, and online fundraising teams, to ensure seamless campaign delivery and integration.
- Company-Specific Challenges:
- Working in a dynamic and evolving non-profit sector, where funding sources and priorities may shift rapidly.
- Addressing the complex and interconnected challenges of hunger, poverty, and food insecurity, which require innovative and holistic solutions.
- Work Arrangement-Specific Challenges:
- Balancing the need for in-office collaboration and team-building with the flexibility and work-life balance offered by a hybrid work arrangement.
- Managing remote team members and ensuring consistent communication and engagement across multiple channels.
ASSUMPTION: The potential challenges listed above are not exhaustive and may evolve based on the organization's needs and the role's growth. The ideal candidate will be adaptable and comfortable with change, and able to navigate challenges with resilience and creativity.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on omnichannel marketing and fundraising strategy, with a primary emphasis on offline channels (direct mail, telemarketing, and DRTV). Related roles may focus more on digital channels or have a broader scope, including event planning, grant writing, or community engagement.
- Industry-specific context:
- Non-profit organizations, particularly those focused on hunger relief and food banking, face unique challenges and opportunities in their marketing and fundraising efforts. This role requires an understanding of the specific needs and constraints of the non-profit sector, as well as the ability to navigate the complex landscape of government funding, private donations, and corporate partnerships.
- Career path comparison:
- This role offers a clear path for professional growth and development within the organization, with the potential to advance to senior leadership positions or specialize in specific areas of fundraising or marketing. Related roles may offer similar growth opportunities, depending on the organization's size and structure.
ASSUMPTION: The role comparison provided above is based on the information available and may evolve as the organization's needs and the role's growth change. The ideal candidate will be adaptable and comfortable with change.
📝 Sample Projects
- Project examples specific to this role:
- Developing and executing a multi-channel campaign to acquire new donors and increase revenue from existing donors.
- Implementing a data-driven segmentation strategy to optimize messaging and targeting across multiple channels.
- Collaborating with digital and analytics teams to integrate offline strengths into cross-channel planning and elevate the donor experience.
- Project examples specific to the industry:
- Conducting a comprehensive assessment of the organization's fundraising portfolio to identify opportunities for growth and optimization.
- Developing and implementing a strategic plan to diversify funding sources and reduce reliance on a single channel or donor segment.
- Collaborating with government agencies and private partners to secure additional resources and expand the organization's impact.
ASSUMPTION: The sample projects listed above are not exhaustive and may evolve based on the organization's needs and the role's growth. The ideal candidate will be adaptable and comfortable with change, and able to apply their skills and experience to a wide range of projects and initiatives.
❓ Key Questions to Ask During Interview
- Role-specific questions:
- How does this role fit into the organization's overall fundraising strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the fundraising team, and how can this role address them?
- How does this role collaborate with other departments, such as digital marketing, analytics, and online fundraising, to ensure seamless campaign delivery and integration?
- Team-specific questions:
- How does this role support the growth and development of the team members, and what opportunities are there for mentorship and knowledge-sharing?
- What is the team's dynamic, and how does this role contribute to a positive and productive work environment?
- Company-specific questions:
- How does this role contribute to Feeding America's mission to end hunger in the United States, and what are the key metrics used to measure success?
- What are the most pressing challenges facing the organization, and how can this role help address them?
- Work arrangement-specific questions:
- How does the hybrid work arrangement support the needs of the role and the team, and what expectations are there for in-office and remote work?
- What resources and support are available to help employees succeed in a hybrid work environment?
ASSUMPTION: The key questions to ask during the interview provided above are designed to help candidates better understand the role, the team, and the organization. The ideal candidate will be proactive and inquisitive, using the interview process to gather as much information as possible to inform their decision.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.jobvite.com/feedingamerica/job/onQZvfwr).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your background in omnichannel marketing, fundraising strategy, and team management.
- Prepare for the interview by researching Feeding America's mission, values, and the unique challenges facing the organization in the fight against hunger. Be ready to discuss your experience with data analysis, program optimization, and driving measurable results.
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role and reiterate your qualifications.
- If selected for the position, be prepared to provide references and complete a background check, as required by Feeding America's hiring process.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
