Director, Paid Search

📌 Core Information

🔹 Job Title: Director, Paid Search

🔹 Company: WPP Media

🔹 Location: Turkey

🔹 Job Type: Full-time, Hybrid (4 days in office)

🔹 Category: Advertising Services

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading paid search campaigns and serving as the main client contact
• Strategic planning and innovative approach to paid search activities
• Collaborating with cross-functional teams and stakeholders
• Driving operational excellence and process automation

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid search and digital marketing.

📋 Key Responsibilities

✅ Coordinate and deliver paid search campaigns, ensuring projects meet briefs, schedules, and budgets

✅ Serve as the main point of contact for clients, providing useful insights and communicating effectively

✅ Develop and maintain strong relationships with clients and key suppliers

✅ Lead and mentor team members, driving their development and career progression

✅ Contribute to strategic revenue and services opportunities

✅ Stay up-to-date with industry trends and proactively spot opportunities to enhance activity

ASSUMPTION: This role involves a mix of strategic planning, client management, and team leadership, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 6 years of digital marketing experience, with expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimization, and reporting

Required Skills:

• Expertise in paid search campaign management and optimization
• Strong project management, leadership, stakeholder, and people management skills
• Excellent communication and client-facing skills
• Proven ability to drive operational excellence and process automation

Preferred Skills:

• Fluency in multiple languages
• Experience working in a hybrid or remote team environment

ASSUMPTION: Candidates should have a solid background in paid search and digital marketing, with a proven track record of leading teams and driving results.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in the Advertising Services sector in Turkey, the estimated salary range is ₺150,000 - ₺250,000 per year (before tax).

Benefits:

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: WPP Media is part of the global advertising and marketing services industry, focusing on media planning, buying, and strategy.

Company Size: WPP Media is part of WPP plc, a multinational advertising and marketing services company with over 10,000 employees worldwide.

Founded: WPP Media was founded in 2021 as part of WPP plc, which was established in 1985.

Company Description:

• WPP Media is WPP's global media collective, built for the AI era
• They bring together the best platform, people, and partners to create innovative solutions that deliver unparalleled growth for brands
• WPP Media operates as a hybrid organization, with teams in the office around four days a week

Company Specialties:

• Media planning and buying
• Media strategy and analytics
• Digital marketing and advertising

Company Website: WPP Media

ASSUMPTION: WPP Media is a dynamic and innovative company, focusing on cutting-edge technology and data-driven insights to deliver exceptional results for clients.

📊 Role Analysis

Career Level: This role is at the Director level, with significant responsibility and autonomy

Reporting Structure: The Director, Paid Search, will report directly to the Head of Paid Search or a similar role within the organization

Work Arrangement: This role operates on a hybrid basis, with teams in the office around four days a week

Growth Opportunities:

• Potential to lead and grow a team of paid search specialists
• Opportunities to work on high-profile client campaigns and projects
• Chance to develop and enhance skills in digital marketing, leadership, and strategic planning

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on client campaigns.

🌍 Location & Work Environment

Office Type: WPP Media's office is a modern, collaborative workspace designed to facilitate team interaction and creativity

Office Location(s): Turkey

Geographic Context:

• Turkey is located in Western Asia, with a population of over 83 million
• The country has a diverse economy, with a focus on industries such as finance, energy, and tourism
• Turkey's capital, Istanbul, is a major cultural, historical, and economic hub

Work Schedule: The work schedule is full-time, with flexible hours and remote work options available

ASSUMPTION: Turkey offers a unique blend of cultural, historical, and economic opportunities, with a dynamic and growing advertising and marketing services industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews, potentially including a case study or presentation
• Background and reference checks

Key Assessment Areas:

• Digital marketing and paid search expertise
• Leadership and team management skills
• Strategic planning and problem-solving abilities
• Communication and client-facing skills
• Cultural fit and alignment with WPP Media's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experience
• Research WPP Media's company culture and values to demonstrate your cultural fit
• Be prepared to discuss your approach to paid search campaign management and optimization

ATS Keywords: Paid Search, Digital Marketing, Campaign Management, Client Relationships, Team Leadership, Strategic Planning, Operational Excellence, Process Automation, Industry Trends, Data Analysis, Trend Spotting

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads (formerly Google AdWords)
• Microsoft Advertising (formerly Bing Ads)
• Search Ads 360
• Google Analytics (GA4)
• Data Studio
• Excel and Google Sheets
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The tools and technologies listed are commonly used in paid search campaign management and optimization. The specific tools required may vary depending on the client and project.

👔 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

• Collaborative and team-oriented
• Data-driven and innovative
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you embrace WPP Media's core values and demonstrate them in your daily work?
• Are you comfortable working in a hybrid team environment, balancing remote and on-site collaboration?
• Do you have a proven track record of leading teams and driving results in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with WPP Media's values and work style, with a focus on collaboration, innovation, and results-driven performance.

⚠️ Potential Challenges

• Managing multiple client campaigns and projects simultaneously
• Keeping up-to-date with industry trends and platform updates
• Balancing client expectations and internal team dynamics
• Adapting to changes in the work environment, such as shifts in client priorities or team structures

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize and manage multiple projects effectively.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Search Manager or Paid Search Team Lead, but with increased responsibility and autonomy
• Compared to other roles in the industry, this position offers a unique blend of strategic planning, client management, and team leadership
• Career progression in this role could lead to senior management or director-level positions within the organization

ASSUMPTION: This role offers a distinct combination of responsibilities and growth opportunities, making it an attractive choice for experienced paid search professionals seeking to advance their careers.

📝 Sample Projects

• Developing and executing a comprehensive paid search strategy for a major e-commerce client, driving a 25% increase in online sales
• Leading a team to optimize paid search campaigns for a leading travel and hospitality brand, resulting in a 15% reduction in cost per acquisition
• Collaborating with cross-functional teams to launch a new product campaign for a technology client, exceeding client expectations and achieving a 30% increase in market share

ASSUMPTION: These sample projects demonstrate the candidate's ability to lead and execute successful paid search campaigns, driving meaningful results for clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does WPP Media support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does WPP Media approach work-life balance and employee well-being?
• Can you provide examples of how WPP Media fosters a culture of innovation and creativity?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WPP Media careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experience
• Research WPP Media's company culture and values to demonstrate your cultural fit
• Follow up with the hiring team one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.