📌 Core Information
📌 Core Information
🔹 Job Title: Director, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing client accounts and developing innovative social media plans
- Leading and inspiring paid social teams to execute world-class social programs
- Collaborating with cross-discipline teams and finding ways to modernize and test new concepts
- Staying abreast of the client industry to provide exceptional work
ASSUMPTION: This role requires a strong understanding of paid social media strategies and the ability to manage teams effectively. The ideal candidate will have a deep passion for the medium and a desire to constantly educate themselves on the latest information.
📋 Key Responsibilities
Client Management:
- Serve as the primary day-to-day client contact on specific accounts
- Develop and execute innovative social media plans that address the client’s strategic objectives
- Manage the account, ensuring exceptional work is delivered
Team Leadership:
- Directly manage Associate Directors and Managers, ensuring all junior team members stay on track
- Foster an environment that enables action and encourages exploration and a “test and learn” approach
- Play an active role in conflict resolution across teams
- Manage workloads distribution, set timelines, and ways of working with broader teams
- Provide input on staffing plan recommendations, new hires, and promotion opportunities
- Keep leadership up to date with team and client updates
Cross-Functional Collaboration:
- Work closely with cross-discipline teams to find ways to modernize and test new concepts
- Applies agency POVs and partnership opportunities to client needs
New Business Development:
- Assist with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and client requirements.
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years of experience in media, social agency, advertising agency, or similar media environment
Required Skills:
- Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
- 2+ years’ experience managing a client and 2+ direct reports and providing feedback and performance reviews
- Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts
- Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
- Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
- Understand implications of data and privacy regulations and when to consult with experts across the organization
- Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools
- Demonstrated ability to grow junior talent and help develop team skills / careers
- Solid organizational skills, attention to detail, and accuracy when working with numbers
- Strong interpersonal skills including clear communication skills and positive attitude
Preferred Skills:
- Knowledge of Asana or other project management platforms a plus
- Proven ability to collaborate and work well with others in a high-pressure environment
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. The ideal candidate will possess a strong background in paid social media strategies and team leadership.
💰 Compensation & Benefits
Salary Range: $150,000 - $160,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on factors such as market conditions, budgetary considerations, tenure, and standing with the company.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1961 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks UM, Initiative, and Mediahub, as well as specialty business units
- Serves a broad portfolio of industry sectors, including automotive, personal finance, CPG, pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a well-established company with a diverse portfolio of clients and services. This role offers the opportunity to work with a wide range of brands and gain experience in various aspects of media and marketing.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports directly to the leadership team at IPG Mediabrands and may have additional reporting lines based on specific client or project needs.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to lead larger teams and manage multiple client accounts
- Opportunities to work on new business development and pitch teams
- Possibility to gain experience in different aspects of media and marketing, such as strategy, planning, buying, and analytics
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and gain experience in various aspects of media and marketing.
🌍 Location & Work Environment
Office Type: On-site office
Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Boston, Massachusetts, United States
- New York, New York, United States
- Madrid, Community of Madrid, Spain
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for specific project needs)
ASSUMPTION: The work environment for this role is primarily on-site, with the opportunity to work remotely for specific projects or tasks. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Phone or video interview with hiring manager
- On-site interview with the leadership team
- Final round with senior leadership
Key Assessment Areas:
- Paid social media strategies and campaign development
- Team leadership and management skills
- Client relationship management
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in paid social media strategies and team leadership
- Tailor your resume to emphasize skills and experiences related to the required qualifications
- Prepare a cover letter that demonstrates your understanding of the role and how your skills and experiences make you a strong fit
- Be ready to discuss your approach to managing teams, developing social media plans, and working with clients
ATS Keywords: Paid Social, Social Media Strategy, Team Leadership, Client Management, Cross-Functional Collaboration, Problem-Solving, Analytics, Paid Social Measurement, Campaign Development
ASSUMPTION: The interview process for this role is designed to assess the candidate's skills and experiences in paid social media strategies, team leadership, and client relationship management. The ideal candidate will have a strong background in these areas and be able to demonstrate their ability to work effectively in a fast-paced, collaborative environment.
🛠 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity, Equity & Inclusion
- Excellence
Work Style:
- Fast-paced and collaborative
- Data-driven and analytical
- Creative and innovative
- Client-focused and results-oriented
Self-Assessment Questions:
- How do you align with the company's values of integrity, innovation, collaboration, diversity, equity & inclusion, and excellence?
- How do you approach working in a fast-paced, collaborative environment, and what strategies do you use to manage your time effectively?
- How do you ensure that your team stays on track and receives actionable feedback to support their growth and career development?
ASSUMPTION: The ideal candidate for this role will possess a strong work ethic, be comfortable working in a fast-paced environment, and have a passion for paid social media strategies and team leadership. They will also be able to demonstrate their ability to work effectively with clients and collaborate with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple client accounts and teams simultaneously
- Keeping up with the latest trends and best practices in paid social media strategies
- Balancing the need for innovation with the requirement to deliver consistent, high-quality results for clients
- Working with tight deadlines and managing competing priorities
- Navigating a large, matrixed organization with multiple reporting lines
ASSUMPTION: The challenges listed above are inherent to this role and require a strong, experienced candidate who can effectively manage multiple priorities, work well under pressure, and thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- This role is similar to other paid social media management positions, but with a greater emphasis on team leadership and client relationship management
- The ideal candidate will have experience working with clients directly and managing teams to deliver exceptional results
- This role offers the opportunity to work with a wide range of brands and gain experience in various aspects of media and marketing
ASSUMPTION: The ideal candidate for this role will have a strong background in paid social media strategies, team leadership, and client relationship management. They will also be able to demonstrate their ability to work effectively in a fast-paced, collaborative environment and manage multiple priorities simultaneously.
📝 Sample Projects
- Developing and executing a paid social media campaign for a major retail client, resulting in a 25% increase in online sales
- Managing a team of 10 to deliver a comprehensive social media strategy for a global pharmaceutical company, leading to a 15% increase in brand awareness
- Collaborating with cross-functional teams to create a targeted influencer marketing campaign for a consumer product goods client, driving a 20% increase in engagement
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the ideal candidate for this role might have experience with. The actual projects and campaigns the candidate has worked on may vary, but should demonstrate their ability to deliver exceptional results for clients and manage teams effectively.
💡 Key Questions to Ask During Interview
- Can you describe a time when you had to manage multiple client accounts and teams simultaneously? How did you prioritize your time and ensure that each client received exceptional service?
- How do you stay up-to-date with the latest trends and best practices in paid social media strategies? Can you provide an example of a recent campaign you developed that incorporated innovative tactics?
- Can you describe a situation where you had to balance the need for innovation with the requirement to deliver consistent, high-quality results for clients? How did you approach this challenge, and what was the outcome?
- How do you ensure that your team stays on track and receives actionable feedback to support their growth and career development? Can you provide an example of a time when you had to provide constructive criticism to a team member and how you approached the situation?
- How do you collaborate with cross-functional teams to ensure that social media efforts are integrated across channels and avoid channel silos? Can you provide an example of a successful cross-functional collaboration project you've worked on?
ASSUMPTION: The key questions listed above are designed to assess the candidate's skills and experiences in paid social media strategies, team leadership, client relationship management, and cross-functional collaboration. The ideal candidate will be able to demonstrate their ability to work effectively in a fast-paced, collaborative environment and manage multiple priorities simultaneously.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4789471007
- Tailor your resume to emphasize skills and experiences related to the required qualifications
- Prepare a cover letter that demonstrates your understanding of the role and how your skills and experiences make you a strong fit
- Be ready to discuss your approach to managing teams, developing social media plans, and working with clients during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
