Director, Paid Social

📌 Core Information

🔹 Job Title: Director, Paid Social

🔹 Company: IPG Mediabrands

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing client accounts and developing innovative social media plans
• Leading and inspiring paid social teams to execute world-class social programs
• Collaborating with cross-discipline teams and finding ways to modernize and test new concepts
• Staying abreast of the client industry to provide exceptional work

ASSUMPTION: This role requires a strong understanding of paid social advertising, client management, and team leadership. The ideal candidate will have a deep passion for social media and a desire to constantly educate themselves on the latest information.

📋 Key Responsibilities

✅ Manage client accounts and develop innovative social media plans to meet strategic objectives

✅ Lead and inspire paid social teams to execute world-class social programs

✅ Collaborate with cross-discipline teams and find ways to modernize and test new concepts

✅ Stay abreast of the client industry to provide exceptional work

ASSUMPTION: The responsibilities listed above are the core functions of this role. However, the job may require additional tasks and duties based on the needs of the client and the company.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 7+ years of experience in media, social agency, advertising agency, or similar media environment

Required Skills:

• Very strong experience in developing robust, creative, and innovative paid social advertising programs – in excess of $1mm annually
• 2+ years’ experience managing a client and 2+ direct reports and providing feedback and performance reviews
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts
• Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
• Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies
• Understand implications of data and privacy regulations and when to consult with experts across the organization
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Solid organizational skills, attention to detail, and accuracy when working with numbers
• Strong interpersonal skills including clear communication skills and positive attitude

Preferred Skills:

• Extensive experience in digital media planning, including 3+ years management experience
• Agency experience preferred
• Knowledge of Asana or other project management platforms a plus
• Proven ability to collaborate and work well with others in a high-pressure environment

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, the ideal candidate may possess additional skills and qualifications that are not explicitly listed.

💰 Compensation & Benefits

Salary Range: $150,000 - $160,000 USD per year

Benefits:

• Medical Coverage
• Dental Coverage
• 401(k) Plans
• Flex Spending
• Life Insurance
• Disability
• Employee Discount Program
• Employee Stock Purchase Program
• Paid Family Benefits
• Discretionary Time Off Days
• Company-wide Appreciation Weeks
• Wellness Days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 10,001+ employees

Founded: 1953 (as Interpublic Group)

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers full-service agency networks (UM, Initiative, and Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and IPG Media Lab)
• Clients include many of the world’s most recognizable and iconic brands from various industry sectors
• Employs over 18,000 diverse marketing communication professionals in more than 130 countries

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online & Mobile
• Social Media Marketing
• Sponsorship & Sports Marketing
• ROI & Consumer Research
• Hyper-Local & Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a well-established company with a strong reputation in the advertising and marketing industry. Its extensive experience and global presence make it an attractive employer for professionals seeking to advance their careers in this field.

📊 Role Analysis

Career Level: Mid-level to Senior-level

Reporting Structure: Reports directly to the Associate Director or Manager of Paid Social

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to advance to a leadership role within the Paid Social team or broader agency
• Opportunities to work on diverse client accounts and gain exposure to various industries
• Chance to collaborate with cross-functional teams and learn from experienced professionals

ASSUMPTION: This role offers significant growth potential for the right candidate. With the company's strong industry presence and diverse client portfolio, there are ample opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 100 W 33rd St, New York, NY 10001, US

Geographic Context:

• New York City is a major global hub for advertising, marketing, and media industries
• Offers a vibrant and dynamic work environment with numerous networking opportunities
• Provides easy access to cultural attractions, entertainment, and dining options

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Working in New York City offers unique advantages for professionals in the advertising and marketing field, including exposure to diverse industries, networking opportunities, and a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Paid social advertising expertise
• Client management skills
• Team leadership and mentoring abilities
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and client management experiences
• Showcase your understanding of the latest trends and best practices in paid social advertising
• Demonstrate your ability to work collaboratively in a team environment

ATS Keywords: Paid Social Advertising, Client Management, Team Leadership, Social Media Strategy, Analytics Skills, Cross Channel Planning, Project Management, Enthusiasm for Social Media

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit. Applicants should be prepared to discuss their relevant experiences and provide examples of their problem-solving skills and team leadership capabilities.

🛠 Tools & Technologies

• Social media advertising platforms (Facebook, Instagram, X, Snap, LinkedIn, Pinterest)
• Analytics tools (Google Analytics, Facebook Insights, etc.)
• Project management software (Asana, Trello, etc.)
• Presentation software (PowerPoint, Keynote, etc.)
• Collaboration and communication tools (Slack, Microsoft Teams, etc.)

ASSUMPTION: The tools and technologies listed above are commonly used in the advertising and marketing industry. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Diversity & Inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with the company's values of integrity and innovation?
• Describe your experience working in a collaborative and fast-paced environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: IPG Mediabrands values a diverse and inclusive work environment. Candidates who demonstrate a strong alignment with the company's values and work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple client accounts and balancing competing priorities
• Keeping up with the latest trends and best practices in paid social advertising
• Working in a fast-paced and dynamic environment with tight deadlines
• Collaborating with cross-functional teams and managing stakeholder expectations
• Addressing client concerns and providing exceptional customer service

ASSUMPTION: The challenges listed above are common to roles in the advertising and marketing industry. Candidates should be prepared to address these challenges and demonstrate their problem-solving skills and resilience during the interview process.

📈 Similar Roles Comparison

• This role is similar to other Paid Social Manager or Director positions in advertising agencies or media companies
• However, this role may have more responsibility for client management and team leadership compared to entry-level or mid-level positions
• Industry-specific context: The advertising and marketing industry is highly competitive and dynamic, with constant changes in technology and consumer behavior

ASSUMPTION: Candidates should research similar roles in the industry and be prepared to discuss the unique aspects of this role compared to other positions.

📝 Sample Projects

• Developing and executing a comprehensive paid social advertising campaign for a major retail client, including strategy, creative, and media planning
• Managing a team to create and implement a social media strategy for a global pharmaceutical brand, including regulatory compliance and localization
• Collaborating with cross-functional teams to create a targeted influencer marketing campaign for a consumer product goods client, including product seeding, content creation, and measurement

ASSUMPTION: The sample projects listed above are examples of the types of initiatives a Director, Paid Social might work on. Candidates should be prepared to discuss their relevant experiences and provide specific examples of their accomplishments in similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does the agency support the growth and development of its employees?
• What are the biggest challenges facing the client accounts that this role will manage?
• How does the agency approach diversity, equity, and inclusion in its hiring and workplace practices?
• What opportunities are there for collaboration with other departments or agencies within the IPG Mediabrands network?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company culture, and the expectations for success in this position. Applicants should be prepared to ask thoughtful and insightful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and client management experiences
• Showcase your understanding of the latest trends and best practices in paid social advertising
• Demonstrate your ability to work collaboratively in a team environment
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.