Specialist, Paid Social

📌 Core Information

🔹 Job Title: Specialist, Paid Social

🔹 Company: Brainlabs

🔹 Location: HIT Polo - Buenos Aires, Argentina

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-05

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Delivering high-quality, best-in-class paid social campaigns
• Optimizing campaigns to outperform KPIs, on budget, and on time
• Providing insightful reporting on campaign performance
• Acting as an advocate for the paid social practice among associates
• Contributing to process improvements, innovation, and automation

ASSUMPTION: This role is focused on delivering exceptional results for clients within the paid social practice. It requires a strong understanding of paid social platforms and a passion for digital marketing.

📋 Key Responsibilities

✅ Use your knowledge to deliver brilliant campaigns that outperform KPIs, to budget and on-time, following all best practice and QA processes

✅ Deliver highly insightful reporting on campaign performance with a good understanding of how this connects to other practices

✅ Be an advocate for the practice with associates and help to grow knowledge and skills across this population, while also starting to build your knowledge of other practices

✅ Develop ideas for process improvements, innovation, and automation that drive measurable impact for your client or practice

✅ Have regular exposure to clients and develop your presentation skills

ASSUMPTION: The role involves a mix of client-facing and internal tasks, requiring strong communication and presentation skills, as well as attention to detail and a focus on process improvement.

🎯 Required Qualifications

Education: Not specified

Experience: 12+ months of successful experience delivering activation for clients in Paid Social with experience tools like Meta, LinkedIn, TikTok, etc.

Required Skills:

• Proven experience in paid social activation
• Passion for growing career in marketing and the knowledge of others around you
• Good understanding of how other channels work and optimize together
• Confident, dynamic, engaging, and authentic communicator with excellent presentation skills
• Advancing data analysis and storytelling skills
• Strong attention to detail, methodical, and process-oriented with a very high quality of work

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for working in Argentina.

💰 Compensation & Benefits

Salary Range: Not specified. According to industry standards, the average salary for a Paid Social Specialist in Argentina is around ARS 120,000 - 180,000 per month.

Benefits:

• 20 working days vacation plus all Argentina public holidays
• Private healthcare (OSDE 210)
• Adaptive/hybrid working
• Free breakfast and lunch when in office
• Access to learning and development opportunities
• Mobility programmes - work from another country for up to 30 days

Working Hours: 40 hours per week, with flexible hours and remote work options available.

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and includes health insurance, flexible work arrangements, and learning opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Brainlabs is a High-Performance media agency, focused on delivering profitable and sustained business impact through data-driven and technology-enabled media planning and buying.

Company Size: Brainlabs has 501-1,000 employees globally, with a presence in multiple countries, including Argentina.

Founded: Brainlabs was founded in 2012 and has since grown to become one of the leading independent media agencies worldwide.

Company Description:

• Brainlabs is culture-first, with a strong focus on winning together as a team
• The company recruits outstanding people and develops their expertise, organizing them into dedicated industry teams centered around clients
• Brainlabs uses real-time data about real people to craft strategies and build media plans based on insights, not pre-purchased inventory

Company Specialties:

• PPC
• Google Analytics
• Programmatic
• Paid Social
• CRO
• SEO
• Google Marketing Platform
• Consultancy
• Tech
• Creative
• Data Science
• Data Strategy
• Influencer
• Media Strategy
• Media Planning
• Organic Social
• DOOH
• Retail Media
• TV & Audio

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: Brainlabs is a well-established, global media agency with a strong focus on data-driven and technology-enabled media planning and buying. The company's culture is centered around winning together as a team and providing exceptional service to clients.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the paid social practice at Brainlabs.

Reporting Structure: The role reports directly to the Paid Social Team Lead or Manager.

Work Arrangement: The role is based in Buenos Aires, Argentina, with adaptive/hybrid working arrangements available.

Growth Opportunities:

• Progression within the paid social practice, such as becoming a Senior Specialist or Team Lead
• Expansion into other practices or teams within Brainlabs, such as SEO, PPC, or Data Science
• Opportunities to work from another country for up to 30 days through Brainlabs' mobility programmes

ASSUMPTION: This role offers opportunities for career growth and development within Brainlabs, both within the paid social practice and across other teams and locations.

🌍 Location & Work Environment

Office Type: Brainlabs' Buenos Aires office is located in the HIT Polo building, offering a modern and collaborative work environment.

Office Location(s): HIT Polo - Buenos Aires, Argentina

Geographic Context:

• Argentina is the second-largest economy in South America, with a growing digital marketing industry
• Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
• The city is known for its vibrant culture, rich history, and diverse neighborhoods

Work Schedule: The role follows a standard workweek of 40 hours, with flexible hours and remote work options available.

ASSUMPTION: The role is based in a modern and collaborative work environment in Buenos Aires, Argentina, with flexible work arrangements and a vibrant cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Skills interview with the Paid Social team
• Final interview with the Paid Social Team Lead or Manager

Key Assessment Areas:

• Technical skills in paid social activation
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit with Brainlabs' values and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the role
• Prepare examples of successful paid social campaigns you've worked on, including KPIs and results
• Research Brainlabs' culture and values to demonstrate your fit for the company

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Client Management, Presentation Skills, Strategy, Innovation, Attention to Detail

ASSUMPTION: The application process for this role involves multiple interviews, focusing on technical skills, communication, and cultural fit. Applicants should tailor their application materials and prepare examples of their work to demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• Meta (Facebook Ads Manager, Instagram Ads)
• LinkedIn Ads
• TikTok Ads
• Google Ads (for cross-channel optimization)
• Data visualization tools (e.g., Google Data Studio, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in paid social platforms, as well as data visualization and project management tools to optimize campaign performance and manage workflows.

👔 Cultural Fit Considerations

Company Values:

• Winning Together
• Be Curious
• Be Bold
• Be Kind
• Be Responsible
• Be Adaptable

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Continuously learning and improving

Self-Assessment Questions:

• How do you embody Brainlabs' value of 'Winning Together' in your approach to work and team dynamics?
• How do you stay curious and continue to learn and improve in your role as a Paid Social Specialist?
• How do you balance being bold and taking risks with being responsible and accountable for your work?

ASSUMPTION: Brainlabs' culture is centered around winning together as a team, curiosity, boldness, kindness, responsibility, and adaptability. Applicants should assess their fit with these values and work styles before applying.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest trends and best practices in the fast-paced paid social landscape
• Balancing client expectations with internal team dynamics and workloads
• Adapting to changes in the work environment, such as shifts in remote work policies or team structures

ASSUMPTION: This role presents challenges related to managing multiple client campaigns, staying current with industry trends, balancing client expectations, and adapting to changes in the work environment.

📈 Similar Roles Comparison

• Compared to other paid social roles, this position places a stronger emphasis on client management and presentation skills
• Brainlabs' culture is more collaborative and team-oriented than some other agencies, with a greater focus on winning together
• Career progression within Brainlabs may be faster than in larger, more hierarchical organizations, offering more opportunities for growth and development

ASSUMPTION: This role differs from similar paid social positions in its emphasis on client management and presentation skills, as well as its collaborative and team-oriented culture. Career progression may be faster at Brainlabs compared to larger, more hierarchical organizations.

📝 Sample Projects

• Developing and executing a paid social campaign for an e-commerce client, increasing ROI by 50% within the first three months
• Optimizing a B2B lead generation campaign on LinkedIn, reducing cost per acquisition by 30% through A/B testing and data analysis
• Managing a team of junior associates to deliver multiple client campaigns simultaneously, improving overall campaign performance by 20% through process improvements and automation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Paid Social Specialist role at Brainlabs, from campaign development and execution to process improvement and team management.

❓ Key Questions to Ask During Interview

• How does the Paid Social team collaborate with other practices within Brainlabs to deliver integrated campaigns for clients?
• What opportunities are there for growth and development within the paid social practice and across other teams at Brainlabs?
• How does Brainlabs support work-life balance for its employees, particularly in a hybrid work environment?
• What are the most important qualities and skills for success in this role, according to the team lead or manager?
• How does Brainlabs approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application and potential fit with Brainlabs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the role
• Prepare examples of successful paid social campaigns you've worked on, including KPIs and results
• Research Brainlabs' culture and values to demonstrate your fit for the company
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.