📌 Core Information
🔹 Job Title: Director, Paid Social Marketing
🔹 Company: PPLSI
🔹 Location: Remote Job Posting
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading paid social acquisition strategy and execution
- Managing multi-million dollar budgets for maximum ROI
- Collaborating with cross-functional teams for campaign development
- Staying current with platform capabilities, industry trends, and competitor activity
- Driving business growth through data-driven decision-making and continuous performance refinement
ASSUMPTION: This role requires a high level of strategic thinking, hands-on expertise, and strong leadership skills to manage a team and allocate resources effectively.
📋 Key Responsibilities
✅ Develop and execute paid social campaigns across major platforms to drive customer acquisition
✅ Manage and optimize multi-million dollar budgets for maximum ROI
✅ Design and implement A/B and multivariate tests to improve ad creative, audience targeting, and bidding strategies
✅ Collaborate with cross-functional teams to produce high-converting campaigns and seamless user experiences
✅ Define campaign KPIs, lead performance reporting, and present insights and recommendations to senior leadership
✅ Stay informed on evolving platform capabilities, industry trends, and competitor activity to proactively adjust strategy
ASSUMPTION: This role involves a significant amount of strategic planning, data analysis, and cross-functional collaboration to ensure the success of paid social marketing efforts.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: A minimum of 8 years of progressive experience in paid social media advertising, preferably within high-growth or digital-native organizations
Required Skills:
- Advanced expertise in paid social platforms (Facebook/Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc.)
- Strong analytical and data interpretation skills
- Proven track record of successfully managing high-budget, performance-driven campaigns with measurable ROI
- Experience in regulated industries (financial services, legal, insurance) is preferred
Preferred Skills:
- Familiarity with tools such as Tableau and Looker
- Experience in creative and strategic mindset, capable of blending innovation with performance-focused decision-making
ASSUMPTION: Candidates should have a strong background in paid social media advertising, with a proven track record of driving results and managing high-budget campaigns.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role with 10+ years of experience in paid social marketing)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Legal and identity theft protection services
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role with the required experience level and location. Benefits are typical for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Legal services and identity protection
Company Size: 5,001-10,000 employees (large enterprise)
Founded: 1972, with a mission to create services that protect and empower people
Company Description:
- PPLSI creates services that protect and empower people, focusing on access to justice and security
- Offers affordable legal services, identity protection, and privacy services to its members
- Disrupts the traditional legal system by making legal access simple, easy, and affordable
Company Specialties:
- Identity protection
- Legal services
- Identity theft
- Legal protections
- Consumer rights and protection
- Legal rights and advice
- Consultation and monitoring services
Company Website: www.pplsi.com
ASSUMPTION: PPLSI is a well-established company in the legal services and identity protection industry, with a strong focus on innovation and disruption.
📊 Role Analysis
Career Level: Director-level role, reporting directly to senior leadership
Reporting Structure: This role may have team members reporting to it, depending on the organization's structure
Work Arrangement: Remote work with the flexibility to work from anywhere
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to lead and mentor team members
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and lead a team.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): None specified, as this is a remote position
Geographic Context:
- No specific geographic context, as this role can be performed from anywhere
- Potential to work with team members and stakeholders across different time zones
- Opportunity to work with a diverse and global team
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: This role offers a high degree of flexibility and work-life balance, with the ability to work from anywhere and set one's own schedule.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with HR
- Behavioral and technical interviews with hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Technical expertise in paid social marketing and relevant tools
- Leadership and team management skills
- Data analysis and interpretation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in paid social marketing
- Include specific examples of successful campaign management and optimization
- Tailor resume and cover letter to emphasize skills and experience relevant to this role
- Prepare for behavioral and technical interview questions by researching the company and role
- Be ready to discuss your approach to data-driven decision-making and continuous performance refinement
ATS Keywords: Paid Social Marketing, Campaign Management, Budget Management, Data Analysis, A/B Testing, Creative Collaboration, Performance Reporting, Attribution Modeling, Audience Targeting, Bidding Strategies, Lifecycle Marketing, Cross-Functional Collaboration, Strategic Vision, User Experience, Digital Marketing, Innovation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, technical expertise, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Paid social platforms (Facebook/Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc.)
- Data analysis tools (Tableau, Looker, etc.)
- Project management and collaboration tools (Asana, Trello, etc.)
- Communication and productivity tools (Slack, Microsoft Office, etc.)
ASSUMPTION: This role requires proficiency in paid social marketing platforms and data analysis tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Justice, Equality & Security for all
- Innovation and Disruption
- Empowerment and Protection
Work Style:
- Collaborative and team-oriented
- Data-driven and performance-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with PPLSI's mission and values?
- How comfortable are you working remotely and collaborating with a global team?
- How do you approach continuous learning and improvement in a fast-paced, innovative environment?
ASSUMPTION: PPLSI values candidates who are passionate about its mission, comfortable working remotely, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a large budget and ensuring maximum ROI
- Keeping up with evolving platform capabilities, industry trends, and competitor activity
- Balancing strategic vision with hands-on execution and optimization
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role presents significant challenges and opportunities for growth, requiring strong leadership, strategic thinking, and technical expertise.
📈 Similar Roles Comparison
- This role is unique in its focus on paid social acquisition strategy and execution within the legal services and identity protection industry
- Similar roles in other industries may have different KPIs, platforms, and regulatory considerations
- Career path comparison: This role offers significant growth potential, with opportunities to advance within the organization and lead a team
ASSUMPTION: This role is distinct in its industry focus and offers unique growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive paid social campaign strategy to drive customer acquisition and maximize ROI
- Optimizing ad creative, audience targeting, and bidding strategies through A/B and multivariate testing
- Collaborating with cross-functional teams to produce high-converting campaigns and seamless user experiences
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing and business strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and remote work?
- How does the company measure and track the success of its paid social marketing efforts?
ASSUMPTION: These interview questions help candidates better understand the role, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by researching the company and role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
