Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Sleek

🔹 Location: Singapore, Philippines, Hong Kong, Malaysia, Thailand (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days remote per week, 1 month fully remote annually)

🚀 Job Overview

Key aspects of this role include:

• Driving data-driven insights and optimization strategies for performance campaigns across all Sleek markets.
• Managing Google Search campaigns and ensuring targets are consistently achieved through detailed analysis and optimization.
• Launching and optimizing social media campaigns, first in Hong Kong and then in multiple markets.
• Collaborating with cross-functional teams, including marketing, BI, and ecommerce teams.
• Developing playbooks for creative and optimization success in key markets: Hong Kong, Singapore, Australia, and UK.

ASSUMPTION: This role requires a high level of autonomy and a proactive approach to problem-solving and continuous improvement. The ideal candidate will have a proven track record of driving results in a fast-paced environment.

📋 Key Responsibilities

✅ Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real time, correct underperformance, and maximize results.

✅ Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains.

✅ Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities.

✅ Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce and sales teams.

✅ Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms.

✅ Manage a Meta campaign manager responsible for launching social media campaigns, first in HK and then in multiple markets.

ASSUMPTION: This role involves a high degree of technical expertise in performance marketing, with a focus on Google Ads and Meta. Strong analytical skills and the ability to communicate findings to non-technical stakeholders are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 6 years of hands-on experience with performance marketing, with significant experience in Google Ads and Meta

Required Skills:

• Proven experience managing large budgets and optimizing across many campaigns and campaign types.
• Proficiency in Excel and Google Sheets, with the ability to create advanced formulas, pivot tables, and dynamic dashboards.
• Familiarity with Tableau, Looker Studio, or other data visualization tools to use or create actionable reports.
• Demonstrated ability to analyze large datasets and extract meaningful trends and insights.
• Experience identifying tracking discrepancies and resolving complex issues.
• Expertise in forecasting and performance target tracking.

Preferred Skills:

• Significant experience with Performance Max.
• Fluency in multiple languages (e.g., English, Mandarin, Cantonese, etc.).

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving results in a fast-paced environment are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Based on experience level and market standards for performance marketing managers in Singapore)

Benefits:

• Generous paid time off and holiday schedules.
• Flexi benefits scheme for home office equipment or health and fitness expenditure.
• Employee share ownership plan for eligible staff.

Working Hours: Full-time (40 hours per week) with flexible start and end times to cater to family or other needs

ASSUMPTION: The salary range provided is an estimate based on market standards for performance marketing managers in Singapore. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting and Business Services. Sleek operates in a highly lucrative space, focusing on making the back-office easy for micro SMEs through proprietary software and AI.

Company Size: 201-500 employees. Sleek is a mid-sized company with an intact startup mindset, offering a dynamic and fast-paced work environment.

Founded: 2017. Sleek has experienced rapid growth since its founding, achieving over 70% compound annual growth in revenue over the last 5 years.

Company Description:

• Sleek is a one-stop-shop for entrepreneurs to start and grow their business in Australia, Hong Kong, Singapore, and the UK.
• The company offers a range of services, including corporate secretary, accounting and bookkeeping, and fintech payments.
• Sleek is committed to building a force for good, with a focus on sustainability and social responsibility.

Company Specialties:

• Company Registration
• Corporate Secretary
• Business Account
• Accounting
• Bookkeeping
• Tax
• Employment Visa
• Corporate Insurance
• Digital Signature
• CFO as a service

Company Website: sleek.com

ASSUMPTION: Sleek's focus on entrepreneurs and small to medium-sized enterprises (SMEs) makes it an attractive option for candidates seeking to make a significant impact in a growing market.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers significant responsibility and autonomy, with the opportunity to drive growth and impact Sleek's marketing efforts.

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing or a similar role.

Work Arrangement: Hybrid (2-3 days remote per week, 1 month fully remote annually). Sleek offers flexibility to cater to employees' family or other needs.

Growth Opportunities:

• Potential to advance to a senior marketing role or take on additional responsibilities as the company grows.
• Opportunities to work on cross-functional projects and collaborate with various teams.
• Access to internal and external training programs to support personal and professional growth.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a fast-growing, tech-enabled company and make a significant impact on Sleek's marketing efforts.

🌍 Location & Work Environment

Office Type: Sleek has offices in Singapore, Hong Kong, Australia, and the UK, with a hybrid work arrangement that allows for remote work 2-3 days per week.

Office Location(s): Singapore, Hong Kong, Australia, and the UK

Geographic Context:

• Singapore: A global financial hub with a multicultural population and a thriving startup ecosystem.
• Hong Kong: A major global financial center with a strong focus on innovation and technology.
• Australia: A large and diverse market with a strong economy and a growing number of startups and SMEs.
• UK: A mature market with a well-established business environment and a strong focus on entrepreneurship.

Work Schedule: Full-time (40 hours per week) with flexible start and end times to cater to employees' family or other needs

ASSUMPTION: Sleek's hybrid work arrangement and global presence offer candidates the opportunity to work in a dynamic and multicultural environment, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Introductory call with a member of the HR team to discuss the application and understand the candidate's experience and expectations for the role.
• Career deep dive with the Hiring Manager to discuss the candidate's last couple of roles and assess their strengths.
• Behavioural fit assessment with a member of HR or the leadership team to understand the candidate's thought processes and work style.
• Reference interviews with 2-3 references provided by the candidate.
• Requirement for background screening, including education, criminal history, political exposure, and bankruptcy or adverse credit history checks.

Key Assessment Areas:

• Technical expertise in performance marketing, with a focus on Google Ads and Meta.
• Analytical skills and the ability to extract meaningful trends and insights from large datasets.
• Communication skills and the ability to present findings to non-technical stakeholders.
• Collaboration skills and the ability to work effectively with cross-functional teams.
• Problem-solving skills and the ability to troubleshoot complex issues.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with Google Ads and Meta, as well as your approach to data analysis and optimization.
• Demonstrate your understanding of Sleek's business and the unique challenges and opportunities facing the company in the performance marketing space.

ATS Keywords: Performance Marketing, Google Ads, Meta, Data Analysis, Campaign Management, Budget Optimization, Audience Targeting, Forecasting, Collaboration, Communication, Excel, Google Sheets, Tableau, Looker Studio, Creative Development, Problem Solving

ASSUMPTION: Sleek's interview process is designed to assess candidates' technical expertise, analytical skills, and cultural fit, with a focus on finding the best fit for the company's fast-paced and dynamic work environment.

🛠️ Tools & Technologies

• Google Ads
• Meta (formerly Facebook Ads)
• Excel
• Google Sheets
• Tableau
• Looker Studio

ASSUMPTION: This role requires a strong working knowledge of Google Ads and Meta, as well as proficiency in data analysis and visualization tools such as Excel, Google Sheets, Tableau, and Looker Studio.

👔 Cultural Fit Considerations

Company Values:

• Humility: Sleek values humility as a core attribute, fostering a culture of open-mindedness to feedback and a willingness to learn from others.
• Kindness: Sleek is committed to creating and nurturing a diverse and inclusive environment, with a focus on kindness and respect for all employees.
• Structured Thinking: Sleek values sound judgment and the ability to balance the needs of the organization, team, and customers in a complex business environment.

Work Style:

• Ownership: Sleek values reliability and accountability, with a focus on seeing things through to completion and proactively helping to get things back on track when challenges arise.
• Data-driven: Sleek is a data-rich business, and decisions are made using sound data to support strategies and review the success of initiatives.
• Can have tough conversations in a positive way: Sleek values the ability to have difficult interpersonal situations in a positive and constructive manner, building empathy, trust, and great working relationships.

Self-Assessment Questions:

• How have you demonstrated humility in your recent roles, and how has this contributed to your success?
• Can you provide an example of a time when you had to have a tough conversation with a colleague or team member, and how did you approach it?
• How do you stay organized and structured in your approach to work, especially in a fast-paced and dynamic environment like Sleek?

ASSUMPTION: Sleek's cultural fit considerations are designed to assess candidates' alignment with the company's values and work style, with a focus on finding the best fit for the company's fast-paced and dynamic work environment.

⚠️ Potential Challenges

• Managing large budgets and optimizing across many campaigns and campaign types can be challenging, requiring strong technical expertise and attention to detail.
• Working in a fast-paced and dynamic environment can be demanding, with a constant need to adapt to new situations and priorities.
• Collaborating with cross-functional teams can present unique challenges, requiring strong communication and collaboration skills to ensure effective coordination and alignment.
• The hybrid work arrangement may present challenges for candidates who prefer a more structured or traditional office environment.

ASSUMPTION: These potential challenges are inherent in the role and the company's fast-paced and dynamic work environment. Candidates should be aware of these challenges and be prepared to address them proactively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses heavily on performance marketing and data-driven optimization strategies.
• Sleek's global presence and focus on entrepreneurs and SMEs offer unique opportunities for candidates to gain experience in a fast-growing and dynamic market.
• Career paths in performance marketing can vary, with opportunities to specialize in specific channels or platforms, or to move into more strategic or management roles.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a fast-growing and dynamic market, with a focus on performance marketing and data-driven optimization strategies.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads optimization strategy to improve ROAS and drive incremental gains in a high-performing market.
• Launching and optimizing a new social media campaign on Meta, targeting a specific audience and driving conversions through tailored ad creatives and refined audience targeting.
• Analyzing campaign performance data to identify trends and insights, and developing actionable recommendations to drive continuous improvement and maximize results.

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with the Performance Marketing Manager role at Sleek.

❓ Key Questions to Ask During Interview

• Can you describe the most significant campaign optimization project you've worked on, and what were the results?
• How do you approach collaborating with cross-functional teams, and can you provide an example of a successful collaboration?
• How do you stay up-to-date with the latest trends and best practices in performance marketing, and how do you incorporate this knowledge into your work?
• Can you describe a time when you had to troubleshoot a complex issue with campaign performance or tracking, and how did you resolve it?
• How do you balance the need to optimize for short-term results with the long-term goals and strategic objectives of the company?

ASSUMPTION: These key questions are designed to assess candidates' technical expertise, analytical skills, and cultural fit, with a focus on finding the best fit for Sleek's fast-paced and dynamic work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your technical expertise in performance marketing, data analysis, and optimization.
• Prepare for the interview process by researching Sleek's business and the unique challenges and opportunities facing the company in the performance marketing space.
• Follow up with the HR team after your introductory call to confirm the next steps in the interview process and ensure a smooth and timely experience.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.