Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Nacre Capital

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Senior level (4+ years)

🔹 Remote Status: Remote (India)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel digital marketing campaigns to drive customer acquisition and revenue growth.
• Optimizing marketing strategies across various digital channels, ensuring continuous improvement and alignment with business goals.
• Collaborating with cross-functional teams to align marketing initiatives with business objectives.
• Leveraging data and analytics to make informed decisions and optimize marketing performance.

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on performance marketing, to drive results and contribute to the company's growth.

📋 Key Responsibilities

✅ Develop and execute multi-channel digital marketing campaigns across paid search, social media, and display marketing to drive customer acquisition and revenue growth.

✅ Optimize search engine marketing (Google Ads, etc.) and organic search performance to enhance visibility and drive traffic.

✅ Manage and optimize paid social campaigns (Meta, LinkedIn, etc.) and remarketing efforts to improve engagement and conversion rates.

✅ Track, measure, and analyze key performance metrics using Google Analytics, CRM, and marketing automation tools, ensuring continuous optimization.

✅ Develop A/B testing strategies for landing pages, ads, and website elements to maximize conversions.

✅ Oversee digital marketing budgets, ensuring optimal allocation of resources to maximize ROI.

✅ Collaborate with content, product, and sales teams to align marketing initiatives with business goals.

✅ Stay updated on industry trends, competitive landscape, and emerging digital marketing technologies to refine strategies.

ASSUMPTION: This role requires a proactive and data-driven approach to continuously optimize marketing performance and drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Management, Marketing & Communications, or a related area of study.

Experience: 4+ years of experience in digital marketing, performance marketing, or growth marketing, preferably within an e-commerce, SaaS, or technology-driven platform.

Required Skills:

• Strong expertise in paid media, Google Ads, Facebook Ads, and programmatic advertising.
• Proficiency in Google Analytics, Google Tag Manager, and marketing automation platforms (HubSpot, Marketo, etc.).
• Experience with SEO, SEM, and conversion rate optimization (CRO).
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.

Preferred Skills:

• Experience in a startup or the venture capital space.
• Excellent level of spoken and written English.
• Passion for luxury watches and the broader collector ecosystem.

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Competitive salary based on skills and expertise brought to the role. (Assumed to be in the range of USD 70,000 - 120,000 per year, based on industry standards for a mid-senior level marketing role in India)

Benefits:

• Professional Development: Working at EveryWatch offers the opportunity to work in a dynamic and rapidly growing company, providing ample room for professional growth and development.
• Exposure to Diverse Team: The role offers exposure to working with a diverse team which can provide a broad range of insights and experience, contributing to a well-rounded professional background.
• Remote Work Opportunity: The job description mentions the possibility of working remotely, which can provide a flexible work environment and the opportunity to work from anywhere. This flexibility can lead to a better work-life balance and increased productivity for individuals who value remote work arrangements.

Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of working remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: EveryWatch operates in the luxury watch market, providing data insights and market transparency to watch enthusiasts, collectors, retailers, and major watch brands.

Company Size: Nacre Capital is a venture builder with 11-50 employees, specializing in creating, building, and growing disruptive start-ups with deep technologies that significantly impact lives.

Founded: Nacre Capital was founded in 2021, with EveryWatch being one of its portfolio companies.

Company Description:

• EveryWatch is a forward-thinking technology company positioned in the field of luxury watches.
• The company provides data insights regarding multiple facets of the watch market, benefiting watch enthusiasts, collectors, retailers, and major watch brands.
• By leveraging AI, advanced analytics, and proprietary digital tools, EveryWatch delivers market transparency, empowering users to make informed purchasing, investment, and strategic decisions in the luxury watch space.

Company Specialties:

• Artificial Intelligence
• Start-Ups
• Deep Learning
• Technology
• Innovation
• Big Data

Company Website: https://nacrecapital.com/

ASSUMPTION: Nacre Capital and its portfolio companies, such as EveryWatch, focus on innovation and technology to disrupt traditional markets and create value for their customers.

📊 Role Analysis

Career Level: Mid-Senior level (4+ years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position within EveryWatch.

Work Arrangement: Remote (India) with flexible hours and the possibility of working from anywhere.

Growth Opportunities:

• As a growing company, EveryWatch offers opportunities for professional development and career growth within the marketing team or across other functions within the organization.
• The role provides exposure to a diverse team, allowing for the development of a well-rounded professional background.
• The remote work opportunity allows for a better work-life balance and increased productivity for individuals who value flexible work arrangements.

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career as the company grows.

🌍 Location & Work Environment

Office Type: Remote (with the possibility of working from anywhere)

Office Location(s): India

Geographic Context:

• India has a large and growing luxury watch market, with a significant number of watch enthusiasts, collectors, and retailers.
• The country's tech industry is thriving, with a strong focus on innovation and digital transformation.
• India's time zone (IST) allows for effective collaboration with global teams and markets.

Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of working from anywhere.

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere, allowing for a better work-life balance and increased productivity for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or team

Key Assessment Areas:

• Digital marketing expertise and experience
• Data analysis and interpretation skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability.
• Research EveryWatch and Nacre Capital to demonstrate your understanding of the company and its mission.

ATS Keywords: Performance Marketing, Digital Marketing, Paid Media, Google Ads, Facebook Ads, Programmatic Advertising, SEO, SEM, CRO, Google Analytics, Marketing Automation, Luxury Watches, Start-Up, Venture Capital

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• Marketing automation platforms (HubSpot, Marketo, etc.)
• Google Tag Manager
• SEO and SEM tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Customer Focus
• Integrity

Work Style:

• Data-driven and analytical
• Proactive and results-oriented
• Collaborative and team-focused
• Adaptable and open to learning new tools and technologies
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of driving results in digital marketing campaigns?
• Are you comfortable working in a remote and dynamic environment?
• Do you thrive in a data-driven and analytical work culture?
• Are you passionate about luxury watches and the broader collector ecosystem?

ASSUMPTION: Candidates who align with EveryWatch's company values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• The role requires a strong background in digital marketing and may involve working with complex data sets and tools.
• The remote work environment may present challenges in terms of communication and collaboration with global teams.
• The luxury watch market is competitive, and the role may require staying up-to-date with industry trends and emerging technologies.
• The company is growing rapidly, which may present challenges in terms of adapting to change and maintaining a strong work-life balance.

ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a dynamic and fast-paced environment are more likely to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Growth Marketing Manager position in other companies, with a focus on driving customer acquisition and revenue growth through digital marketing channels.
• However, this role is unique in that it focuses on the luxury watch market and requires a strong understanding of the industry and its trends.
• Career progression in this role may involve taking on more responsibilities, such as managing a team or expanding into new markets, as the company grows.

ASSUMPTION: Candidates who have experience in digital marketing and a strong interest in the luxury watch market are well-positioned to succeed in this role and contribute to the company's growth.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to launch a new luxury watch collection.
• Conducting a comprehensive analysis of the luxury watch market to identify trends and opportunities for growth.
• Optimizing the company's website and landing pages to improve conversion rates and drive revenue growth.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute digital marketing campaigns, analyze data, and optimize performance to drive business growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the next 1-2 years and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful digital marketing campaign that the company has executed in the past, and what made it successful?
• How does the company measure the success of its digital marketing efforts, and how will my performance be evaluated in this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to provide insight into the company's growth plans, culture, and expectations for the role, allowing the candidate to make an informed decision about whether the opportunity is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and adaptability.
• Research EveryWatch and Nacre Capital to demonstrate your understanding of the company and its mission.
• Follow up with the HR team within one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.