📌 Core Information
🔹 Job Title: Director, Partner Marketing, ISV
🔹 Company: Fiserv
🔹 Location: Alpharetta, Georgia (On-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 9+ years
🔹 Remote Status: On-site (with travel up to 25%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic initiatives to drive revenue growth and enhance customer satisfaction for ISV clients.
- Collaborating with product management, marketing centers of excellence, sales, and other marketing teams to ensure consistent messaging and effective go-to-market strategies.
- Leading a team of Partner Marketing professionals to deliver tailored solutions that meet the unique needs of ISV clients.
- Positioning Fiserv as a thought leader in the ISV space by developing channel-specific content, engagement programs, and events.
ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and industry knowledge to succeed.
📋 Key Responsibilities
✅ Lead product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
✅ Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the targeted industries.
✅ Lead the execution of targeted marketing campaigns tailored to the unique needs of the ISV market, focusing on driving customer acquisition, retention, and brand loyalty.
✅ Manage a team of Partner Marketing professionals, driving strong business results and team engagement.
✅ Position Fiserv as a thought leader in the ISV space by developing channel-specific content, engagement programs, and events.
✅ Deliver key performance indicators (KPIs) for the industry marketing initiatives, analyzing data to optimize strategies and report on outcomes to leadership.
✅ Regularly communicate with leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
✅ Manage the ISV marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field
Experience: 9+ years of business-to-business (B2B) marketing experience
Required Skills:
- Strong understanding of B2B marketing strategies, with experience in digital marketing, content marketing, and traditional marketing methods.
- Experience leading and developing team members.
Preferred Skills:
- Previous experience in payments, ISV, SaaS, and/or fintech industry.
- Skilled in utilizing Project Management software experience such as Airtable.
- Proven track record of executing successful marketing strategies that drive customer engagement and revenue growth.
ASSUMPTION: Candidates with a strong background in B2B marketing and team leadership are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Estimated, based on industry standards for similar roles)
Benefits:
- Paid Holidays
- Generous Time Off Policies, including Unlimited Recharge & Refuel
- Free Counseling through EAP
- Competitive Salaries
- 401(k) Savings Plan
- Employee Stock Purchase Plan
- Medical, Dental, Vision, Life, and Disability Insurance
- Training, Development, Certification, and Internal Mobility Opportunities
Working Hours: Full-time, Monday through Friday, with the ability to work weekends/evenings as necessary
ASSUMPTION: The estimated salary range is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fiserv operates in the IT Services and IT Consulting industry, focusing on financial services, payments, risk and compliance, mobile banking, online banking, core banking, customer & channel management, business insights & optimization, processing services, and lending solutions.
Company Size: Fiserv is a large organization with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Fiserv was founded in 1984 and has since grown into a global leader in financial technology and payments.
Company Description:
- Fiserv, Inc. (NYSE: FI) is a global technology leader committed to delivering innovative and transformative financial services experiences for clients in more than 100 countries.
- Fiserv moves money and information in a way that moves the world, enabling clients to achieve best-in-class results through a comprehensive and innovative suite of financial services technology solutions.
- Fiserv is dedicated to driving innovation in financial services, helping clients create opportunities to move forward and achieve more for their customers and for their bottom line.
Company Specialties:
- Financial Services
- Payments
- Risk and Compliance
- Mobile Banking
- Online Banking
- Core Banking
- Customer & Channel Management
- Business Insights & Optimization
- Processing Services
- Lending Solutions
Company Website: http://www.fiserv.com
ASSUMPTION: Fiserv's extensive experience and global presence make it an attractive employer for professionals seeking to grow their careers in the financial technology industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and industry expertise.
Reporting Structure: The Director, Partner Marketing, ISV will report directly to the Senior Vice President, Partner Marketing.
Work Arrangement: This role is on-site Monday through Friday, with the ability to work weekends/evenings and travel up to 25% of the time.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the organization.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Access to training, development, and certification programs to enhance skills and knowledge.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing within the financial technology industry.
🌍 Location & Work Environment
Office Type: Fiserv's Alpharetta office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Alpharetta, Georgia (with additional offices in Milwaukee, Wisconsin, and other global locations)
Geographic Context:
- Alpharetta is a suburb of Atlanta, Georgia, offering a mix of urban and suburban living with a high quality of life.
- The Atlanta metropolitan area is a major hub for technology, finance, and business, providing ample opportunities for professional growth and networking.
- Georgia is a state with no state income tax, which may be beneficial for employees.
Work Schedule: Full-time, Monday through Friday, with the ability to work weekends/evenings as necessary
ASSUMPTION: The Alpharetta office provides a dynamic and engaging work environment, with easy access to major transportation networks and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interviews with hiring managers and team members
- Final interview with the Senior Vice President, Partner Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and marketing expertise
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare for behavioral interview questions that focus on your leadership, team management, and strategic planning skills.
- Research Fiserv's products, services, and industry position to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: B2B Marketing, Digital Marketing, Content Marketing, Traditional Marketing, Team Leadership, Market Research, Product Positioning, Messaging, Go-to-Market Strategies, Lifecycle Management, Customer Acquisition, Customer Retention, Brand Loyalty, Performance Analysis, Budget Management, Thought Leadership
ASSUMPTION: Fiserv's interview process is designed to assess candidates' strategic thinking, leadership, and marketing expertise, with a focus on cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Airtable (Project Management)
- Marketing Automation Platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) Software (e.g., Salesforce)
- Social Media Platforms (e.g., LinkedIn, Twitter)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals in the financial technology industry.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Act with Integrity
- Succeed Together
- Innovate with Purpose
- Reinvent with Resilience
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable leading and managing a team of marketing professionals?
- Do you have a proven track record of driving revenue growth and enhancing customer satisfaction through strategic marketing initiatives?
ASSUMPTION: Fiserv values candidates who are collaborative, data-driven, adaptable, results-focused, and aligned with the company's mission and values.
⚠️ Potential Challenges
- Managing a team of marketing professionals remotely and/or with varying levels of experience
- Balancing strategic planning and execution with day-to-day tasks and responsibilities
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Working with cross-functional teams and stakeholders to ensure consistent messaging and effective go-to-market strategies
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-focused mindset.
📈 Similar Roles Comparison
- This role is similar to other senior marketing roles in the financial technology industry, but with a focus on the ISV market and partner marketing strategies.
- Fiserv's global presence and extensive industry experience provide unique opportunities for career growth and development.
- This role may offer more strategic and leadership responsibilities compared to similar roles at smaller organizations.
ASSUMPTION: This role offers a unique blend of strategic thinking, team leadership, and industry expertise, making it an attractive opportunity for marketing professionals in the financial technology industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition and retention for a new ISV product launch
- Conducting market research and analysis to identify trends, customer needs, and competitive dynamics within the targeted industries
- Creating and delivering a thought leadership presentation at an industry conference, showcasing Fiserv's expertise and innovative solutions
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Partner Marketing department?
- How does Fiserv support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 90 days?
- How does Fiserv measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like, and how does it support the success of its employees?
ASSUMPTION: These questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fiserv.wd5.myworkdayjobs.com/EXT/job/Alpharetta-Georgia/Director--Partner-Marketing--ISV_R-10365340-1
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on strategic thinking, team leadership, and industry expertise.
- Prepare for behavioral interview questions that focus on your leadership, team management, and strategic planning skills.
- Research Fiserv's products, services, and industry position to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
