Director, Performance Marketing

📌 Core Information

🔹 Job Title: Director, Performance Marketing

🔹 Company: NorthAB LLC

🔹 Location: Remote work MI, United States

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B growth strategies to drive qualified leads and accelerate their conversion to sales opportunities.
• Optimizing lead generation and conversion through data-driven insights and targeted campaigns.
• Leveraging data-driven insights to improve marketing performance and ROI.
• Collaborating with cross-functional teams to align marketing efforts with overall business objectives.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business growth.

📋 Key Responsibilities

✅ Develop and execute B2B growth strategies across multiple channels, including social media, to drive qualified leads and accelerate their conversion to sales opportunities.

✅ Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.

✅ Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.

✅ Optimize lead generation and conversion through targeted campaigns and initiatives.

✅ Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.

✅ Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.

✅ Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).

✅ Conduct experimentation and A/B testing to optimize marketing campaigns and improve performance.

✅ Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.

✅ Optimize channel performance based on data analysis and insights.

✅ Leverage marketing automation platforms to improve efficiency and lead nurturing.

✅ Evaluate and develop demand gen strategies & campaigns with clients and support integrated marketing efforts and campaign orchestration.

✅ Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV).

ASSUMPTION: This role requires a strong understanding of B2B marketing strategies, data analysis, and campaign optimization to drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: 8+ years of proven hands-on experience in social media management or performance marketing and growth programs in the Fintech or payments space.

Required Skills:

• Proven leadership experience with a focus on driving vision and strategy within a team.
• Proven experience implementing AI solutions to drive marketing results and target defined audiences
• Deep experience working with paid social advertising platforms such as Facebook, Instagram, TikTok, YouTube, Twitter, etc.
• Experience working with creators + influencers on viral marketing campaigns
• Proficiency in measurement platforms and analytics tools

Preferred Skills:

• Startup or personal project experience
• Experience working with marketing automation platforms such as Salesforce, HubSpot, Marketo, etc.

ASSUMPTION: This role requires a strong background in performance marketing, leadership, and data analysis to drive business growth and optimize marketing campaigns.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in the Fintech industry with 8+ years of experience)

Benefits:

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Mental Health Support & Well-Being Program
• Paid Maternity & Paternity Leave
• Education Assistance
• Company-funded Lifestyle Spending Account

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the Fintech industry with 8+ years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech and payment processing

Company Size: 51-200 employees

Founded: 1979

Company Description:

• Electronic Payment Exchange (EPX) provides merchants with accounts and a straight-through, fully integrated, secure payment processing platform.
• EPX offers traditional POS, Internet-related, and self-service (kiosks, parking meters, etc.) credit card processing, debit card processing, and ACH processing products and services.
• EPX acts as a payment gateway and acquirer, enabling businesses to securely accept credit cards, debit cards, and ACH checks.

Company Specialties:

• Payment processing
• Credit card processing
• Debit card processing
• ACH processing
• Merchant account
• Retail
• Point-of-sale
• Ecommerce
• Self-service kiosk
• Healthcare
• Higher education

Company Website: north.com

ASSUMPTION: EPX is a well-established company in the payment processing industry, offering a comprehensive suite of services to merchants and businesses.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the VP of Marketing or a similar position

Reporting Structure: This role is expected to manage a team of marketing professionals, including performance marketing managers, social media specialists, and campaign coordinators.

Work Arrangement: Remote work with a focus on results and performance, rather than hours worked

Growth Opportunities:

• Potential to grow into a VP or C-level role within the marketing department, depending on company growth and performance
• Opportunities to expand the team and take on more responsibilities as the company scales
• Chance to work on high-impact projects and drive business growth through effective marketing strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location required

Office Location(s): United States (remote work only)

Geographic Context:

• The United States has a diverse and competitive Fintech industry, with numerous opportunities for growth and innovation.
• Remote work allows for greater flexibility and work-life balance, as well as the ability to attract top talent from across the country.
• The company's headquarters is in Wilmington, DE, but this role does not require on-site work.

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and performance

ASSUMPTION: The remote work arrangement allows for greater flexibility and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interview with the hiring manager and/or other team members
• Final interview with the VP of Marketing or a similar position to discuss the role's fit within the organization's goals and strategy

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Leadership and team management skills
• Campaign optimization and execution skills
• Industry knowledge and experience in Fintech or payments

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with AI solutions, paid social advertising, and influencer marketing campaigns
• Demonstrate your ability to drive business growth through data-driven insights and targeted campaigns

ATS Keywords: Performance Marketing, B2B Marketing, Lead Generation, Data Analysis, Campaign Optimization, Social Media Management, Marketing Automation, Demand Generation, KPI Management, AI Solutions, Paid Advertising, Influencer Marketing, Collaboration, Reporting, Customer Journey Optimization, Experimentation

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and leadership abilities, as well as their industry knowledge and experience in Fintech or payments.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Paid social advertising platforms (e.g., Facebook, Instagram, TikTok, YouTube, Twitter)
• Measurement platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role will depend on the company's existing tech stack and the candidate's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty and ethical behavior in all aspects of our business
• Customer Focus: Putting our customers first in all that we do
• Collaboration: Working together to achieve our goals
• Innovation: Embracing change and driving progress
• Accountability: Taking responsibility for our actions and results

Work Style:

• Results-driven: Focus on achieving measurable outcomes and driving business growth
• Data-driven: Making decisions based on data analysis and insights
• Collaborative: Working effectively with cross-functional teams to align marketing efforts with overall business objectives
• Adaptable: Embracing change and driving progress in a dynamic industry

Self-Assessment Questions:

• How do you articulate a clear vision of future state and secure the commitment of the marketing team and senior leadership to meet objectives?
• How do you optimize campaigns and squeeze out the last drop of efficiency, even in the face of ambiguity?
• How do you identify and seize opportunities for synergy and integration, and establish clear responsibilities and processes for measuring results?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong data analysis skills, leadership abilities, and a results-driven work style that aligns with the company's values and culture.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity and engagement
• Balancing the need for data-driven insights with the need for quick decision-making and campaign optimization
• Navigating a dynamic and competitive Fintech industry, with constant changes in technology and consumer behavior
• Ensuring alignment with the company's overall business objectives and marketing strategy

ASSUMPTION: The potential challenges for this role are primarily related to managing a remote team, balancing data-driven insights with quick decision-making, and navigating a dynamic and competitive industry.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B marketing and lead generation for the Fintech industry, rather than B2C marketing or other industries.
• Industry-specific context: The Fintech industry is characterized by rapid growth, innovation, and intense competition, requiring a strong understanding of market trends and consumer behavior.
• Career path comparison: This role offers significant growth potential, with opportunities to expand the team and take on more responsibilities as the company scales.

ASSUMPTION: This role is unique in its focus on B2B marketing and lead generation for the Fintech industry, offering significant growth potential and the opportunity to drive business growth through effective marketing strategies.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive qualified leads and accelerate their conversion to sales opportunities
• Optimizing lead generation and conversion through data-driven insights and targeted campaigns, resulting in a 20% increase in qualified leads and a 15% increase in conversion rates
• Leveraging AI solutions to target defined audiences and improve marketing results, resulting in a 15% increase in ROI and a 20% reduction in cost per acquisition

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive business growth through data-driven insights, targeted campaigns, and AI solutions.

❓ Key Questions to Ask During Interview

• How does the company measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department, and how can I help address them?
• How does the company foster a culture of innovation and continuous improvement within its marketing team?

ASSUMPTION: These key questions will help the candidate assess the role's fit within the organization's goals and strategy, as well as the company's support for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with AI solutions, paid social advertising, and influencer marketing campaigns
• Prepare for the interview by researching the company and its industry, and be ready to discuss your experience with data-driven insights and targeted campaigns
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.