📌 Core Information
🔹 Job Title: Director, Performance Marketing
🔹 Company: Loop Earplugs
🔹 Location: Antwerp, Flanders, Belgium & Amsterdam, Noord-Holland, Netherlands & Remote
🔹 Job Type: Hybrid (Antwerp & Amsterdam) / Remote
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🚀 Job Overview
Key aspects of this role include:
1. Strategic Leadership: Drive performance marketing strategy across global markets.
2. Budget Management: Allocate and optimize budgets across paid channels to hit aggressive revenue and CAC goals.
3. Team Management: Lead and develop a high-performing team of media buyers and channel leads.
4. Innovation: Partner with creators, platforms, and influencers to scale new acquisition strategies.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance both short-term execution and long-term planning.
📋 Key Responsibilities
✅ Strategic Planning: Develop and execute performance marketing strategies to drive revenue growth across global markets.
✅ Budget Optimization: Allocate and optimize budgets across paid channels to maximize ROI and minimize CAC.
✅ Team Leadership: Lead, mentor, and grow a high-performing team of media buyers and channel leads.
✅ Influencer & Platform Management: Collaborate with influencers and platforms to scale new acquisition strategies and optimize existing ones.
ASSUMPTION: Success in this role requires strong analytical skills, a deep understanding of performance marketing channels, and the ability to thrive in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 10+ years of experience in paid media, growth, and digital strategy roles.
- Proven track record of driving revenue growth and scaling international markets.
Required Skills:
- Channel Expertise: Deep understanding of paid media channels, including Meta, Google, TikTok, and emerging platforms.
- Budget Management: Proven ability to manage and optimize 8-figure budgets.
- Team Leadership: Experience leading and developing high-performing teams.
- Analytics: Strong analytical skills with proficiency in tools like Looker, GA, and attribution systems.
- Testing: Experience designing, running, and learning from A/B and multivariate tests.
Preferred Skills:
- Language Proficiency: Fluency in additional languages, particularly Dutch or French, would be an asset.
- Industry Knowledge: Experience in the hearing protection or related industries.
ASSUMPTION: Candidates should have a strong understanding of performance marketing principles, a data-driven approach, and the ability to thrive in a fast-paced, international environment.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on experience and market data)
Benefits:
- Health insurance
- Retirement savings
- Latest tools and equipment
- Flexible working arrangements
- Competitive salary benchmarked against local market data
Working Hours: Full-time (40 hours per week) with flexible arrangements for the right candidate.
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience in the Belgian and Dutch markets.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, hearing protection and accessories)
Company Size: 201-500 employees (mid-sized, rapidly growing)
Founded: 2016 (young, dynamic company with a strong focus on innovation)
Company Description:
- Mission: To revolutionize the way earplugs look, feel, and sound, enabling users to live life at their own volume.
- Products: A range of noise-reducing earplugs designed for various activities, from concerts to daily use.
- Culture: Fast-paced, innovative, and data-driven, with a strong emphasis on employee growth and autonomy.
Company Specialties:
- Wearable technology
- Hearing loss prevention
- Belgian heritage
- Music and noise sensitivity
Company Website:
Loop Earplugs
ASSUMPTION: Loop's unique focus on design, comfort, and functionality sets it apart in the hearing protection market.
📊 Role Analysis
Career Level: Senior leadership role with significant strategic and operational responsibilities.
Reporting Structure: Direct reports include media buyers, channel leads, and potentially a marketing operations manager.
Work Arrangement: Hybrid (Antwerp & Amsterdam) with remote flexibility, allowing for a blend of on-site collaboration and remote work.
Growth Opportunities:
- Team Expansion: As Loop continues to grow, there will be opportunities to expand the performance marketing team and take on additional responsibilities.
- International Expansion: With offices in Antwerp, Amsterdam, New York, and Shanghai, there are ample opportunities for international career growth.
- Product Innovation: As Loop introduces new products, there will be opportunities to drive marketing strategies for these innovations.
ASSUMPTION: Success in this role can pave the way for career progression into senior marketing leadership or general management positions within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Antwerp and Amsterdam, with remote work options.
Office Location(s):
- Antwerp Office: Posthofbrug 6, Antwerp, Antwerp 2600, BE
- Amsterdam Office: Vijzelstraat 68-78, Spaces, Amsterdam, 1017 HL, NL
Geographic Context:
- Antwerp: A vibrant, multicultural city with a rich history and a thriving tech and startup scene.
- Amsterdam: The capital of the Netherlands, known for its diverse culture, international business hub, and high quality of life.
- Remote: Loop's remote work policy offers flexibility and work-life balance.
Work Schedule: Flexible, with core hours between 10:00 - 12:00 CET and regular team meetings to ensure collaboration and alignment.
ASSUMPTION: Loop's flexible work arrangements cater to employees' needs, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. On-site or virtual interviews with hiring managers and team members
4. Final interviews with senior leadership
Key Assessment Areas:
1. Strategic Thinking: Assess the candidate's ability to develop and execute long-term marketing strategies.
2. Analytical Skills: Evaluate the candidate's proficiency in data analysis and performance marketing metrics.
3. Leadership Potential: Gauge the candidate's ability to lead, mentor, and grow a high-performing team.
4. Cultural Fit: Assess the candidate's alignment with Loop's values, mission, and work environment.
Application Tips:
1. Resume Tailoring: Highlight relevant experience, skills, and achievements that demonstrate your fit for the role.
2. Cover Letter: Explain your motivation for applying and how your background and skills make you a strong fit for the role and Loop's mission.
3. Portfolio/Examples: If applicable, provide examples of your work that showcase your ability to drive revenue growth, optimize marketing spend, and manage high-performing teams.
ATS Keywords: (Include these keywords in your resume to help pass applicant tracking systems)
- Performance Marketing
- Paid Media
- Budget Optimization
- Team Leadership
- Influencer Marketing
- A/B Testing
- Multivariate Testing
- Revenue Growth
- CAC Optimization
- Global Marketing
- International Expansion
ASSUMPTION: Loop's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a strong emphasis on data-driven decision-making.
🛠️ Tools & Technologies
- Performance Marketing Platforms: Meta Ads Manager, Google Ads, TikTok Ads, and other emerging platforms.
- Analytics Tools: Looker, Google Analytics, and attribution systems.
- Project Management: Asana, Trello, or similar tools for team collaboration and task management.
- Communication: Slack, Microsoft Teams, or similar tools for internal communication and collaboration.
ASSUMPTION: Loop's tech stack is designed to support data-driven decision-making, team collaboration, and efficient workflows.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embrace change and continuously improve.
- Data-Driven: Make informed decisions based on data and analytics.
- Collaboration: Work together to achieve common goals.
- Autonomy: Empower employees to take ownership of their work and make decisions.
Work Style:
- Dynamic: Loop's fast-paced environment requires adaptability and a willingness to pivot when needed.
- Data-Focused: Decisions are driven by data and analytics, with a strong emphasis on continuous learning and improvement.
- Collaborative: Loop's culture encourages open communication, active listening, and teamwork.
- Flexible: Loop offers flexible work arrangements to accommodate employees' needs and promote work-life balance.
Self-Assessment Questions:
1. Value Alignment: How do your personal values align with Loop's company values, particularly 'Innovation' and 'Data-Driven'?
2. Work Environment: How do you thrive in a fast-paced, dynamic work environment, and how do you balance short-term execution with long-term planning?
3. Leadership Style: How do you approach leading and developing a high-performing team, and how do you foster a culture of continuous learning and improvement?
ASSUMPTION: Loop's culture is designed to empower employees, foster growth, and drive innovation, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
1. Market Fluctuations: The hearing protection market can be volatile, requiring adaptability and a strong understanding of market trends and consumer behavior.
2. Budget Constraints: As a growing company, Loop may face budget constraints that require strategic decision-making and prioritization.
3. Team Management: Balancing the needs and priorities of a growing team can be challenging, requiring strong leadership and communication skills.
4. International Expansion: As Loop expands into new markets, there may be challenges related to cultural differences, regulatory compliance, and local competition.
ASSUMPTION: Success in this role requires a strong understanding of market dynamics, a data-driven approach to budget management, and the ability to lead and motivate a high-performing team in a dynamic, international environment.
📈 Similar Roles Comparison
1. Role Differences: Unlike related roles, this position requires a strong focus on strategic leadership, budget optimization, and international expansion, with a broader scope of responsibilities and a larger team to manage.
2. Industry Context: The hearing protection industry is unique, with a strong focus on design, comfort, and functionality, requiring a deep understanding of consumer needs and market trends.
3. Career Path Comparison: This role offers significant growth opportunities, with the potential to progress into senior marketing leadership or general management positions within the company.
ASSUMPTION: This role is unique in its scope, requiring a strong blend of strategic, operational, and leadership skills, with a deep understanding of the hearing protection market and consumer behavior.
📝 Sample Projects
1. Revenue Growth Strategy: Develop and execute a data-driven strategy to drive revenue growth across global markets, with a focus on optimizing marketing spend and maximizing ROI.
2. International Expansion: Lead the marketing strategy for Loop's expansion into new markets, including market research, localization, and launch campaigns.
3. Product Launch: Manage the marketing launch of a new Loop product, including market research, positioning, and go-to-market strategy.
ASSUMPTION: These sample projects demonstrate the strategic, operational, and leadership aspects of the role, with a strong focus on data-driven decision-making and continuous learning.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the most challenging aspect of this role and how you plan to tackle it?
2. Team Management: How do you approach leading and developing a high-performing team, and how do you foster a culture of continuous learning and improvement?
3. Budget Optimization: Can you walk me through your process for optimizing marketing spend and maximizing ROI across paid channels?
4. International Expansion: How do you approach market research and localization for international expansion, and how do you ensure a successful product launch in new markets?
5. Company Culture: How do you see this role fitting into Loop's company culture, and how do you plan to contribute to our mission and values?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a strong emphasis on data-driven decision-making and continuous learning.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
Loop Earplugs Job Application
2. Tailor your resume to highlight relevant experience, skills, and achievements that demonstrate your fit for the role.
3. Write a compelling cover letter explaining your motivation for applying and how your background and skills make you a strong fit for the role and Loop's mission.
4. Prepare examples of your work that showcase your ability to drive revenue growth, optimize marketing spend, and manage high-performing teams.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
